Ellen Leach

• Managed daily operations to ensure smooth functioning of four locations (with a home store), maintaining clean, safe environments for customers and employees.
• Assisted with hiring, training and mentoring new staff members.
• Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
• Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
• Rotated merchandise and displays to feature new products and promotions.
• Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
• Approved regular payroll submissions for employees.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

• Managed inventory control, cash control, and store opening and closing procedures.
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback and helping them reach personal sales and professional goals.
• Rotated merchandise and displays to feature new products and promotions.
• Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
• Implemented weekly to-do lists with continuous follow-up to make sure tasks were completed.
• Managed company social media pages, increasing traffic to the pages by creating a visual flow.
• Implemented new strategies and ideas to improve policies and procedures for all (five) locations.
• Recruited and interviewed great personalities and hired them based on my discretion.
• Trained new employees by thoroughly explaining company policies, procedures, and operations, fielding questions, and following up to make sure policies and procedures were being maintained.
• Approved regular payroll submissions for employees.

-Worked to improve processes within multiple systems, including but not limited to inventory management, website appearance/organization/functionality, purchase orders, and customer service.

-Navigated several eCommerce platforms. Created product listings, analyzed reports, organized menus/collections/pages, and made adjustments to webstore appearance.

-Conducted a combination of in-person, phone, and e-mail customer service tasks in a timely and professional manner. This included assisting customers with in-store and online purchases, answering questions about products and policies, and fielding customer feedback.

-Operated company social media accounts. Created and scheduled content for Facebook, Instagram, and Twitter. Built a single account up to over 19K Instagram followers and over 75K Facebook likes.

-Placed purchase orders for inventory. Purchase orders consisted of restocking products as well as purchasing new products we had not previously carried based on my discretion. Assisted negotiation with vendors to reduce cost whenever possible.

-Monitored inventory levels and made adjustments in the system when necessary.

-Cross-trained in every store role to maximize operational knowledge.

-Received incoming product through our inventory management systems. Used these systems to correctly locate and add stock to incoming products. Cross-checked for errors in the listing before making product available on the website to ensure that customers were seeing 100% accurate information regarding the product.

-Coordinated a schedule of effective marketing campaigns, including but not limited to email and social media, sales/promotions, giveaways, and events with anticipated timelines for milestones.

-Trained new staff on a large variety of tasks.

-Assisted in the complete set up of three physical retail locations, including product merchandising.

-Photographed products for promotional use, including for use on website, social media, and other marketing campaigns.

-Wrote informational articles highlighting products, copy for e-mails, product descriptions, meta descriptions, policy pages, and more.

-Used basic SEO tools and analyzed basic SEO reports.

-Interacted with prospects and customers at various events, including trade shows, seminars and workshops. Many events required travel by plane.

-Gained familiarity with subscription service operations and the software involved.

-Pulled, packaged and shipped customer orders. Assessed shipping rates and selected most economical options.

-Guided customers to find the perfect prom dress by assisting them in trying on dresses and styling their entire look. Sold dresses closed deals on other accessories with minimal oversight including shoes, jewelry, and more.

-Built and maintained effective relationships with team members to drive team success toward common sale and service goals.