Ellen Lodato
Garden City,NY
Summary
As a part-time Marketing / Database Analyst and Marketing Operations Manager at Publishers Clearing House, I leveraged strong analytical skills and attention to detail to enhance database systems, resulting in improved customer targeting and streamlined marketing operations. I spearheaded strategic projects and conducted data analysis, significantly contributing to sales and marketing efficiency. Excelled in Microsoft Office and organizational skills, ensuring project success and data integrity.
Overview
32
32
years of professional experience
Work History
Marketing / Database Analyst
Publishers Clearing House
06.2002 - 09.2024
- Maximized company sales and profits by targeting and maintaining top customers based on affinity driven purchase history
- Independently managed, supported and updated the company's Continuity business database, ensuring accuracy and reliably
- Regularly updated the company's business database with detailed marketing plans and results to ensue data accuracy and informed decision making
- Prepared mailing specification documents, including detailed planning and projections, to support campaign execution
- Collaborated with IT to troubleshoot system issues, resolve data-related problems, and implement system enhancements for improved functionality
- Led the testing and validation of the company's new database system
- Collaborated with the Statistical Development team to determine optimal mail volumes and strategic name selections for targeted campaigns
- Collected data, conducted analyses, and summarized findings through weekly projections to support informed decision making
- Provided weekly reports and communicated data findings to management to facilitate informed decision-making
- Prepared seasonal plan and specification documents, including detailed sales and margin forecasts to support strategic planning
- Managed and updated seasonal schedules to ensure timely execution of plans
- Delivered quarterly reports and analyses to the Merchandise Fulfillment team to support the preparation of the company's Pro Forma
- Generated reports, analyzed data and updated results for the monthly Pro Forma
Manager Customer Marketing Operations
Publishers Clearing House
10.1992 - 02.1999
- Oversaw marketing operations for 300+ mailing campaigns annually, including the preparation of instructional documents, development of test plans, execution of name selections, and maintenance of the database
- Directed strategic projects, including lifetime customer analyses and optimal mailing pattern analyses, to drive data informed decision making
- Supported and maintained the customer database by validating data and coordinating with internal IT department to ensure data integrity
Education
Bachelor of Science - Quantitative Analysis
St. John's University
Jamaica, NY05.1992
Skills
- Microsoft Office
- Strong analytical skills
- Detail-oriented and through
- Problem-Solving
- Time Management
- Organizational Skills
- Marketing Strategies
- Data Interpretation
Timeline
Marketing / Database Analyst
Publishers Clearing House
06.2002 - 09.2024
Manager Customer Marketing Operations
Publishers Clearing House
10.1992 - 02.1999
Bachelor of Science - Quantitative Analysis
St. John's University
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