Ellen O'Brien
Boston,MA
Summary
Strategic content leader with over 10 years of experience in developing and executing content strategies that drive business growth. Proven track record in managing and growing strategic partnerships, particularly within SaaS platforms for HIgher Education clients. Skilled in aligning content initiatives with product roadmaps and business goals to generate leads, support sales, and strengthen market position. Experienced journalist. Excel at amplifying internal stakeholder voices for earned media and paid campaigns.
Overview
32
32
years of professional experience
Work History
Sr. Director of Marketing
Lambent Spaces
Boston, MA
09.2022 - 11.2023
- Company Overview: Series A startup - Occupancy Analytics
- Spearheaded the development of strong partnerships with B2B service providers and customers, successfully evangelizing new product offerings
- Collaborated with the Senior Leadership Team to drive the company's expansion and fundraising efforts, including thought leadership and ghostwriting for a first-time female founder
- Led a comprehensive rebranding initiative, transitioning from sports and stadium utilization to building analytics, significantly enhancing market positioning
- Planned and executed content strategies that supported lead generation and conversion metrics, leveraging webinars, blogs, and social media
- Increased LinkedIn performance by 10x monthly through targeted social media directives and influencer collaborations
- Launched a Return to Office (RTO) blog series, reinforcing industry partnerships and thought leadership
- Series A startup - Occupancy Analytics
- Contact: Julie Johnson Roberts (co-founder/Chief Strategist) julie.roberts@lambentspaces.com
Director of Marketing and Content
Lambent Spaces
03.2020 - 09.2022
- Developed and managed integrated marketing campaigns targeting professional sports, higher education, and corporate centers
- Created and delivered lead-generating assets for paid media campaigns and oversaw a brand refresh project, including a new website launch
- Managed external communications, PR, and produced a wide range of content including video scripts, blogs, and sales collateral
- Named to Senior Leadership Team (SLT) dedicated to establishing company mission, values and goals
Director of Content
Carbonite, Inc.
Boston, MA
10.2015 - 03.2020
- Established and nurtured partnerships with key B2B service providers, driving content initiatives that supported business goals
- Launched a new ransomware site focused on blog and podcast content, enhancing brand visibility and user engagement
- Led a team of writers and contributors, producing branded content that drove organic search traffic and supported sales teams
- Authored CEO speeches
- Contact: Sarah King sarah.king@flywire.com (previously Carbonite)
Executive Editor
TechTarget
Needham, MA
12.2010 - 06.2015
- Developed a new product portfolio with video assets, aligning content with sponsored campaigns and driving revenue growth
- Recruited speakers and managed conference programs, enhancing content quality and engagement
- Assigned, wrote and reported magazine and award-winning website content
CIO Decisions Editor/ Site Editor
TechTarget
04.2002 - 08.2010
- Edited a glossy magazine, moderated CIO roundtables, and developed key analyst relations
- Produced technical content for various online platforms, enhancing industry coverage and engagement
Staff Writer
The Boston Globe
Boston, MA
04.1994 - 08.1999
- Covered high-profile news events for Metro/National desks
Staff Writer
Fort Worth Star-Telegram
Arlington, TX
10.1991 - 08.1993
- Reported on city politics, policing, and education in a rapidly growing suburb
Education
MFA - Creative Writing
Lesley University
Cambridge, MA01.2017
Bachelor of Arts - Communications
University of Massachusetts
Amherst, MA01.1991
Skills
- Content Strategy Development
- Team Leadership
- C-Suite Thought Leadership
- Digital Marketing/Lead Generation
- Partnership Development
- Webinar/Live Event Management
- Internal Stakeholder Relationships
- Project Management
- Deadline Writing/Editing
- Interviewing
- B2B & B2C Product Marketing
- SEO
- Radio/Podcasting
- Storytelling
- Effective Speechwriting
Websites
Hobbies and Interests
- Grub Street Writers
- U.S.A. Master's Swimming Association
- Playwriting Contests
YMCA Experience
Front desk - Membership Services (Malden YMCA, Undergraduate)
Lifeguard (Malden YMCA)
Age Group YMCA Swimming (Malden/Melrose YMCA)
High School Leaders (Malden YMCA)
Swim Instructor (Malden YMCA/Undergraduate)
Timeline
Sr. Director of Marketing
Lambent Spaces
09.2022 - 11.2023
Director of Marketing and Content
Lambent Spaces
03.2020 - 09.2022
Director of Content
Carbonite, Inc.
10.2015 - 03.2020
Executive Editor
TechTarget
12.2010 - 06.2015
CIO Decisions Editor/ Site Editor
TechTarget
04.2002 - 08.2010
Staff Writer
The Boston Globe
04.1994 - 08.1999
Staff Writer
Fort Worth Star-Telegram
10.1991 - 08.1993
MFA - Creative Writing
Lesley University
Bachelor of Arts - Communications
University of Massachusetts
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