Ellen Topitzer
Suffield,CT
Summary
Skilled Creative Director adept at producing strategic, consumer focused, visual campaigns with the aim of scaling brands, personalizing the customer experience, cementing consumer relationships, and driving brand awareness.
Overview
8
8
years of professional experience
Work History
Creative Director
LDX Marketing
05.2021 - Current
- Strategized with founder to produce fully functioning creative department from the ground up.
- Instrumental in laying the ground work for the agency, contributing to company growth and leading to over 170 million in client revenue in the first 3 years.
- Streamlined onboarding process for new clients with an average total of 61% of all revenue attributed to LDX within the first year.
- Hired, trained and managed team of designers, directing and producing email creatives spanning over 45 different accounts, encompassing multiple industries with an average 120% increase in CTR.
- Defined innovative service offerings for clients, including highly detailed custom competitive and graphic analyses to determine current client weaknesses while outlining strategies for success.
- Worked closely with clients to develop curated content calendars and transform creatives within campaigns to convert website traffic into revenue with an average 40% increase in total web traffic.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
Creative Director
Koma Precision
06.2020 - 03.2021
- Conducted complete company rebrand with aim of modernizing website and offering easy to access to resources and education for customers, resulting in 35% increase in web visitors.
- Directed and organized product photo shoots, working closely with production and service teams.
- Implemented video marketing strategy, filming, editing, and developing video content across multiple platforms and channels, resulting in over 16,000 video views and 25% increase in website traffic.
- Designed 4,000-square foot, double story trade show booth and exhibition space.
Lead Designer & Social Media Specialist
Koma Precision
05.2017 - 06.2020
- Redesigned catalogs, newsletters, advertisements, banners, and other marketing materials.
- Devised social media strategy resulting in 186% increase in impressions, 30% increase in web traffic.
- Prepared custom slide show presentations for outside sales team.
Lead Designer
Valley Etching, Engraving & Design
08.2016 - 05.2017
- Designed and developed magnesium dies, working closely with customers and production team.
- Created new design concepts and layouts for marketing brochures, flyers and advertisements.
- Scheduled project implementation while managing and fulfilling customer purchase orders.
- Maintained and updated company websites.
Education
Bachelor of Fine Arts -
Montserrat College of Art
Beverly, MA05.2013
Skills
- Creative Direction
- Design
- Branding
- Email Marketing
- Lead Generation
- Illustration
- Digital Marketing
- Copywriting
- Cross-Functional Collaboration
- Concept Development
- Visual storytelling
Timeline
Creative Director
LDX Marketing
05.2021 - Current
Creative Director
Koma Precision
06.2020 - 03.2021
Lead Designer & Social Media Specialist
Koma Precision
05.2017 - 06.2020
Lead Designer
Valley Etching, Engraving & Design
08.2016 - 05.2017
Bachelor of Fine Arts -
Montserrat College of Art
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