Summary
Overview
Work History
Education
Skills
Certification
Remote
Timeline
Generic

Ellen J. Carter

Winston-Salem,NC

Summary

Results-driven Email Marketing Manager with extensive experience in marketing communications, email marketing strategy, and campaign automation. Extensive experience with nonprofits of all sizes in various roles, Financial services, Multi-family real estate, and Retail Grocery. Proven ability to manage multi-channel marketing campaigns, conduct A/B testing, and analyze key performance metrics, as well as work through system migrations, technological enhancements, scheduling challenges and resource allocations. Comfortable negotiating with external vendors & conducting RFP's. Adept at developing, executing, and optimizing email campaigns that drive engagement, nurture leads, and enhance retention across a variety of different audience segments. Strong background in demand generation, content strategy, and marketing automation, with proficiency in Salesforce, Hy.Ly, Excel, various Reporting tools, and CRMs. Seeking to leverage expertise in email marketing to contribute to this organization's success in driving revenue and constitute engagement both now and in the future, whatever that entails.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Loyalty Marketing Manager

The Fresh Market Corporate
01.2022 - Current
  • Managed and optimized email marketing channels, developing targeted campaigns to increase engagement and revenue specifically for the Loyalty Program.
  • Built and executed automated nurture sequences and re-engagement series, driving awareness and customer retention.
  • Spearheaded A/B testing business rules, CTA placements, personalization techniques, and design elements to optimize open and click-through rates.
  • Analyzed key email marketing metrics (open rates, CTRs, revenue influence) to inform data-driven decisions and campaign improvements.
  • Managed communications pre- and post-live New Store openings, ensuring collaborative and seamless transition between Email marketing and various stakeholders and teams.
  • Developed best practices for email audience segmentation, email build, CLick Alias tagging, and content personalization to maximize audience engagement.
  • Led the implementation of a Winback Journey strategy using SFMC Journey Builder, resulting in a significant increase in revenue across targeted stores.
  • Maintained project timelines and deliverables to ensure on-time execution of email marketing initiatives.

Virtual Admin (Remote)

Greenbelt Community Foundation
01.2017 - 12.2023
  • Played a pivotal role in sustaining the nonprofit's operations by developing long-term strategic communication plans, securing community engagement, and optimizing digital outreach efforts, ensuring continued growth and funding opportunities.
  • Manage the grant application workflow process, ensuring seamless execution and documentation.
  • Created and scheduled email deployments, social media content, and digital marketing efforts to enhance community engagement.
  • Developed and maintained a content calendar, ensuring consistent messaging and alignment with organizational goals.
  • Prepared documents for Board Meetings and Volunteer workshops.
  • Created and scheduled social media posts, increasing audience reach and engagement.
  • Trained interns, grantees, and board members on social media best practices and digital communication strategies.

Digital Marketing Manager

National Truck Protection Co., Inc.
03.2020 - 07.2021
  • Managed and executed multi-channel marketing campaigns, including email, SMS, and direct mail, to increase customer engagement.
  • Developed automated email workflows supporting different stages of the customer journey, improving retention and conversion rates.
  • Designed and optimized customer acquisition strategies, including paid media, SEO, and landing page performance tracking.
  • Implemented CRM enhancements and reporting processes to improve lead tracking and nurture sequences.

Email Campaign Specialist

Bozzuto Management Company
01.2014 - 08.2017
  • Served as the email marketing lead for a fast-paced marketing team managing campaigns for 200+ properties.
  • Orchestrated over 200+ email campaigns per month, significantly contributing to Bozzuto's recognition as the #1 online reputation leader in the multifamily industry.
  • Created segmented and dynamic email templates using HTML, personalization logic, and A/B testing strategies.
  • Served as the company-wide subject matter expert on all things Hy.Ly, which was the primary email service provider for all public facing Email marketing efforts.

Consulting & Contracting roles

10.2011 - 12.2013
  • Served in various Consulting & Contracting roles in the Washington DC market in order to gain more experience in Digital & Email Marketing Skills.
  • During this period I completed two online certifications.

Director of Membership

National USA Chamber of Commerce (NUSACC)
06.2010 - 09.2011
  • Led membership development and marketing operations, assessing competitive landscapes and optimizing membership tiers and sponsorship packages.
  • Managed lead funnels and CRM software to drive additional membership revenue for this bilateral trade association with an annual budget of $1.2 million.
  • Spearheaded the strategy and implementation of an interactive, integrated website, resulting in a 400% increase in web traffic within six months and a 150% increase in CRM database contacts.
  • Developed and executed content strategies, including videos, webinars, e-newsletters, and email campaigns to enhance engagement.
  • Created and delivered webinars targeting U.S. exporters, government employees, and international business decision-makers.
  • Represented the organization as a speaker at trade shows, industry events, and public engagements.
  • Monitored earned press mentions and PR efforts to track brand visibility and media exposure.

Education

Master of Science - Management

Catholic University of America
Washington, D.C.

Bachelor of Arts - Business Administration, Marketing Focus

University of North Carolina at Charlotte
Charlotte, NC

Skills

  • Digital marketing
  • Social media marketing
  • Staff management
  • Customer relationship management (CRM)
  • Marketing campaigns
  • Marketing campaign development

Certification

  • Master Certificate in Internet Marketing - Focus on Digital Online Integrated Communications, San Francisco University, San Francisco, CA, Online
  • Certificate in Web Design - Focus on Adobe Creative Suite, Anne Arundel Community College, Arnold, MD

Remote

True

Timeline

Loyalty Marketing Manager

The Fresh Market Corporate
01.2022 - Current

Digital Marketing Manager

National Truck Protection Co., Inc.
03.2020 - 07.2021

Virtual Admin (Remote)

Greenbelt Community Foundation
01.2017 - 12.2023

Email Campaign Specialist

Bozzuto Management Company
01.2014 - 08.2017

Consulting & Contracting roles

10.2011 - 12.2013

Director of Membership

National USA Chamber of Commerce (NUSACC)
06.2010 - 09.2011

Master of Science - Management

Catholic University of America

Bachelor of Arts - Business Administration, Marketing Focus

University of North Carolina at Charlotte

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Ellen J. Carter