Summary
Overview
Work History
Education
Skills
Certification
Affiliations
References
Quote
Accomplishments
Interests
Timeline
Generic
ELLETTE KUEHN

ELLETTE KUEHN

Dallas,Texas

Summary

Accomplished marketing executive with nearly 25 years of experience leading high-impact marketing initiatives in healthcare, technology, and startup environments. Proven expertise in launching innovative products, driving strategic growth, and leading cross-functional teams. Adept at executing data-driven marketing strategies and managing large-scale campaigns with a focus on digital transformation and customer engagement. Recognized for building strategic partnerships, driving operational efficiency, and achieving revenue growth in competitive markets.

Overview

23
23
years of professional experience
4
4
Certification
1
1
year of post-secondary education

Work History

Head of Marketing Growth

CataBoom
Richardson, TX
07.2022 - 01.2023
  • Implemented strategic marketing initiatives, which resulted in achieving a 4% growth in revenue within half a year.
  • Led growth of 10-member marketing team, fostering creative collaboration and continuous improvement.
  • Achieved impressive 15% growth in site traffic by leading highly effective rebranding initiative and implementing a visually appealing website redesign, resulting in enhanced brand perception.
  • Successfully launched a gamified rewards program that resulted in a 20% increase in user engagement and a 10% boost in customer retention within a 6-month period.
  • Developed strategic relationships with leading companies including Starbucks, AMEX, and Oracle.
  • Oversaw digital advertising initiatives including Google AdWords, Facebook Ads, and display ads.
  • Managed creative teams responsible for developing content such as blog posts, videos or infographics that support overall marketing objectives.
  • Developed pricing strategies in conjunction with sales team to ensure profitability of products and services.
  • Implemented SEO strategies to improve website visibility and drive organic traffic.

Vice President of Revenue Marketing and Interim Vice President of Integrated Solutions

IntelliCentrics
Flower Mound, TX
05.2021 - 03.2022
  • Successfully led two teams in dual vice president roles, ensuring smooth cooperation and synchronization between marketing and integrated solution consultants.
  • Developed and executed a groundbreaking customer journey map and commercial strategy, leading to a remarkable 25% surge in customer engagement and an impressive 20% revenue growth over a span of only 10 months.
  • Successfully oversaw the allocation of resources within a $5 million marketing budget to drive maximum ROI across digital, social media, and PR platforms.
  • Collaborated with product management to refine requirements, leveraging customer feedback and engineering insights to ensure product alignment with market demands and performance goals.
  • Spearheaded the introduction of a novel credentialing solution, resulting in a 10% decrease in time-to-market.
  • Developed and executed strategic plans to support the vision of the organization.
  • Implemented process improvement procedures that resulted in cost savings across the board.
  • Spearheaded efforts to enhance customer service processes while maintaining quality assurance standards.
  • Collaborated with executive team members on major decisions regarding company-wide initiatives.

Vice President of Marketing

Hyphen Solutions
Dallas, TX
10.2019 - 07.2020
  • Surpassed market share projections by achieving 90% utilization of Hyphen Solutions' software among home builders.
  • Achieved substantial lead generation by leading strategic planning and execution of event marketing initiatives.
  • Oversaw and managed the allocation of a $480K annual marketing budget, leading to a 4% ROI over a period of 10 months
  • Established and nurtured strategic partnerships, boosting brand visibility and credibility.
  • Spearheaded successful launch of new product line, achieving 15% market penetration and driving 20% sales growth in first six months.
  • Oversaw the development of various marketing materials including product brochures, website content, email campaigns, and promotional collateral.
  • Exhibited strong leadership qualities by effectively guiding and mentoring junior staff in the Marketing team, ensuring clear performance expectations were set and providing valuable feedback.
  • Organized monthly meetings with internal stakeholders to discuss progress on current projects and brainstorm ideas for future initiatives.

Senior Director of Marketing

North Texas Specialty Physicians
Fort Worth, TX
09.2016 - 09.2019
  • Implemented data-driven approaches to optimize email marketing campaigns, resulting in an average open rate of 25% and click-through rate of 12%
  • Created and executed effective marketing initiatives, driving a 40% growth in patient acquisition.
  • Led Marketing team to develop and implement impactful initiatives, driving significant business outcomes.
  • Leveraged data analytics tools to monitor performance metrics, optimize campaigns, and support strategic decision-making for providing actionable insights to senior leadership.
  • Built and launched company's inaugural intranet site, elevating internal communication and collaboration for a staff of 700 employees.
  • Ensured compliance with relevant regulations in all areas of marketing operations.

Marketing Director for Supply Chain Programs

Novation
Irving, TX
04.2014 - 09.2016
  • Managed marketing campaigns aimed at increasing awareness and adoption of Novation's private-label products.
  • Spearheaded comprehensive rebranding efforts, resulting in $115 million in cost savings for compliant members
    and a 97% favorability rating for the new branding.
  • Executed comprehensive demand generation strategies, contributing to a 20% growth in market share.
  • Utilized data analytics to track campaign performance and optimize marketing tactics for improved results.
  • Coordinated with sales teams to ensure alignment and support for marketing initiatives.
  • Planned and executed successful marketing strategies for industry expos, achieving high overall satisfaction
    ratings.

Classy Sisters Consignment

Self-employed
Lewisville, TX
10.2012 - 04.2014

Director of Marketing

RemitDATA
Plano, TX
06.2010 - 10.2012
  • Rebranded company and transcended company from direct sales to partner business strategy resulting in a 200%+ return on marketing spend and a 200%+ increase in revenue per employee.
  • Directed the marketing strategy for a healthcare analytics solution, launching the company’s flagship product and establishing market leadership.
  • Drove demand generation strategies and thought leadership content that resulted in a 25% increase market share
    and customer acquisition.
  • Implemented advanced marketing technology solutions to optimize lead generation and improve marketing.
    efficiency, both supporting company's business objectives.
  • Conducted market research and competitive analysis to inform strategic marketing decisions.
  • Built strong relationships with industry professionals and managed channel partners.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Developed and presented marketing plans and reports to CEO and shareholders.

Various Marketing Roles

Microsoft
Irving, TX
01.2000 - 06.2010
  • Led strategic planning and execution of marketing initiatives, contributing to successful nationwide product
    launches.
  • Managed global marketing campaigns, coordinating with regional teams to ensure consistency and effectiveness.
  • Spearheaded the creation of the "Have a Coffee on Us" program, driving engagement and feedback at MSAM
    events.
  • Demonstrated ability to manage multiple tasks while remaining adaptable and flexible.
  • Participated in ongoing training to enhance job skills and knowledge.
  • Skilled in using various software applications and programs, including Microsoft Office and Adobe Creative Suite.
  • Identified ways to improve efficiency in operations and implemented process changes.

Education

Masters of Law (LL.M.) in HR and Employment Law Candidate -

Texas A&M University
College Station, TX
11.2023 - Current

Bachelor of Arts (B.A.) in Marketing and Communications -

University of North Texas
Denton, TX
08.2000

Skills

  • Growth Marketing Strategy Development
  • Public Relations and Communications
  • Digital Marketing and SEO
  • Data Analysis and Reporting
  • Brand Management
  • Budget Management
  • Product Launches
  • Strategic Partnerships
  • Team Leadership and Development
  • Content Marketing
  • CRM and Marketing Automation

Certification

  • Women in Leadership - SMU
  • Google Analytics 4 (GA4) Essential Training
  • Generative AI for Business Leaders
  • Digital Marketing Foundations

Affiliations

  • Member, American Marketing Association
  • Member, Direct Marketing Association
  • Member, Wednesday Women

References

References available upon request.

Quote

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
John Quincy Adams

Accomplishments

  • 3rd Qtr. Star Award (2018) NTSP Recognized for actions that contributed to NTSP Holding Company’s goals and success.
  • 4Q WOW Award (2015) Novation Created an automated performance dashboard that improved performance and growth that drives results for the benefit of the company and members.
  • Realizing Your Potential Award (2008) Microsoft Awarded for effective marketing results on the Microsoft Windows Server product launch.
  • Realizing Your Potential Award (2006) Microsoft Awarded for the creation and execution of a support card system that enabled customers to get free support from a Microsoft technical rep. Also awarded for the Have a Coffee on Us program.
  • Customer Partner Hero Award (2005) Microsoft Awarded for work done with Microsoft Partners.
  • Fun In the Sun Award (2004) Microsoft Awarded by my peers for the execution of a new concierge program at Microsoft events that helped improve logistics onsite and our overall customer satisfaction of our events by 60%.

Interests

Travel

Training at the gym

Family activities

Timeline

Masters of Law (LL.M.) in HR and Employment Law Candidate -

Texas A&M University
11.2023 - Current

Head of Marketing Growth

CataBoom
07.2022 - 01.2023

Vice President of Revenue Marketing and Interim Vice President of Integrated Solutions

IntelliCentrics
05.2021 - 03.2022

Vice President of Marketing

Hyphen Solutions
10.2019 - 07.2020

Senior Director of Marketing

North Texas Specialty Physicians
09.2016 - 09.2019

Marketing Director for Supply Chain Programs

Novation
04.2014 - 09.2016

Classy Sisters Consignment

Self-employed
10.2012 - 04.2014

Director of Marketing

RemitDATA
06.2010 - 10.2012

Various Marketing Roles

Microsoft
01.2000 - 06.2010

Bachelor of Arts (B.A.) in Marketing and Communications -

University of North Texas

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ELLETTE KUEHN