Summary
Overview
Work History
Education
Skills
Locations
Timeline
Generic

Ellie Davies

Pound Ridge,NY

Summary

Marketing professional with robust track record in managing regional marketing initiatives and delivering impactful campaigns. Valued for collaborative approach and ability to achieve high-performance outcomes. Known for strategic thinking and adaptability in dynamic environments.

Overview

14
14
years of professional experience

Work History

Area Marketing Manager

Auberge Resorts
08.2022 - Current
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Mentored junior team members, fostering a culture of continuous learning and professional development within the department.
  • Built strong relationships with media outlets, securing coverage in high-profile publications that increased brand recognition among target audiences.
  • Improved market share with thorough competitor analysis and identification of potential areas for expansion.
  • Developed strong relationships with key stakeholders to maximize partnership opportunities and drive business growth.
  • Collaborated with sales teams to develop targeted initiatives that addressed specific customer segments, driving revenue growth.

Manager, Strategic Projects

Valerie Wilson Travel
09.2018 - Current
  • Lead internal teams to drive strategic projects to completion.
  • Clarify project objectives, drive consensus, and communicate plans and results to management and key stakeholders.
  • Collaborate with key internal stakeholders and communicate project and partnership needs, expectations, and deliverables.
  • Cultivate and maintain relationships with key suppliers and industry partners and represent VWT and leadership on a global level.
  • Identify and outline partnerships and business development initiatives based on the company’s strategic priorities, and work closely with the Marketing team to drive engagement and generate awareness of said partnerships.
  • Work with strategic partners to achieve shared business goals, as we as create and produce content to engage and cross-pollinate respective audiences.
  • Lead, operate, and manage the proprietary Suite Access hotel program which resulted in expanding the portfolio offering by 15% in 2021.
  • Drive cross-functional collaboration exceeding expectations and expanding awareness of the Suite Access program to our advisors, suppliers, and clients.
  • Responsible for spearheading, designing, and executing the latest Suite Access vertical, Villas, in 2022, getting buy-in from existing and new partners and suppliers to expand the portfolio offering and build a new revenue stream for the program.
  • Championed a client and supplier-centered website improvement initiative, gaining senior leadership approval and buy-in, increasing digital leads by 3% in 2020 and 2021.

Digital Marketing & Content Associate

OC Online
12.2016 - 09.2018
  • Develop, execute, and optimize all marketing campaigns across B2B platforms and e-commerce website to reach KPIs.
  • Work cross-functionally with marketing, client development and design teams to establish marketing goals and key initiatives.
  • Oversee and execute the email marketing strategy including monitoring and reporting on performance to ensure optimization and engagement.
  • Measure all data and metrics rooted in insights across tracking toward KPIs using a variety of data sources (web analytics, client research and sales feedback).
  • Build out landing pages and workflows and create rules for email list segmentation.
  • Work with internal teams to ensure best practices across marketing efforts.
  • Support all digital marketing initiatives and processes from beginning to end with an innovative and creative approach.

E-commerce Project Manager

E-commerce Project Manager
10.2014 - 12.2016
  • Planned and executed roadmap projects to meet critical milestones and deliverables in preparation for launch of e-commerce platform hintandwhisper.com.
  • Created, managed, and enforced timelines and deadlines for execution of all internal and external requests.
  • Communicated project status, key issues and decisions, as well as, coordinated meetings through the project lifecycle with appropriate business units and stakeholders.
  • Engaged and managed all customer service inquiries via email and phone in a timely manner.
  • Managed calendars and budgets across multiple departments including design, development, content management and digital marketing (including paid search, promotions, affiliates, and partnerships).

Account Coordinator

David Yurman
10.2013 - 10.2014
  • Managed strategic partnerships with wholesale accounts (Bloomingdales, the Caribbean territory and David Yurman Outlets)
  • Cultivated long-term relationships with field sales representatives to maintain high level of customer service, order maintenance and sales progress.
  • Maintained open order updates, stock and special orders, advertising collateral, shipment updates, consumer and quality issues and product discrepancies.
  • Supported field sales and Bloomingdales teams on daily tasks and projects to support their accounts and territories.
  • Managed market appointments and hosted wholesale accounts during quarterly trade shows and events.

Merchandising Assistant

David Yurman
08.2011 - 10.2013
  • Managed client relationships for wholesale and retail accounts by coordinating product movement across multiple channels.
  • Coordinated all aspects of the brand's relationship with clients by working cross-functionally with retail and wholesale buying teams, field sales, public relations, marketing, product engineering and design.
  • Developed national marketing initiatives by selecting product for campaigns and mailers based on sales data and creative direction.
  • Maintained and curated David Yurman and Saks Fifth Avenue e-commerce sites to ensure the accuracy of product information and respond to product needs.

Education

BA - Art History, History

Trinity College
HARTFORD, CT

Skills

  • Influencer partnerships
  • Digital marketing
  • Collateral development and production
  • Campaign development
  • Marketing analytics
  • Creative direction
  • CRM management

Locations

  • Greenwich, CT
  • Park City, UT

Timeline

Area Marketing Manager

Auberge Resorts
08.2022 - Current

Manager, Strategic Projects

Valerie Wilson Travel
09.2018 - Current

Digital Marketing & Content Associate

OC Online
12.2016 - 09.2018

E-commerce Project Manager

E-commerce Project Manager
10.2014 - 12.2016

Account Coordinator

David Yurman
10.2013 - 10.2014

Merchandising Assistant

David Yurman
08.2011 - 10.2013

BA - Art History, History

Trinity College

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