Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
Awards
Generic

Ellie Dykstra

Wyoming,MI

Summary

Results-oriented achiever with proven ability to exceed goals and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Overview

4
4
years of professional experience

Work History

Development Coordinator of Group Events and Sales

Grand Rapids Rise
03.2023 - Current
  • Helped establish the structure of a brand new professional team apart of a brand new league (PVF now MLV)
  • Coordinate and execute group sales initiatives, managing a portfolio of over 200 accounts including schools, community organizations, and corporate groups.
  • Develop and sell unique group outing experiences (courtside packages, fundraising nights, youth sports recognitions, anthem and ball crew participation).
  • Drive ticket sales through outbound calls, email campaigns, networking, and community events.
  • Work closely with the Community Engagement & Partnerships team to integrate sponsorship activations into group outings.
  • Maintain CRM database, tracking touchpoints, sales pipelines, and client follow-ups to ensure high renewal rates.
  • Assist in fundraising efforts through community partnerships, youth sports clinics, and local nonprofit collaborations.

Senior Group Events Account Executive

Grand Rapids Griffins
06.2022 - Current
  • Manage and grow group ticket accounts, generating over $500,000 in annual revenue.
  • Develop and maintain relationships with schools, businesses, community organizations, non-profits, and youth sports teams to secure bulk ticket purchases.
  • Coordinate themed nights, fundraisers, and special group experiences such as on-ice intermissions and fan recognition opportunities.
  • Consistently exceed monthly sales quotas through outbound calling, networking events, and referrals.
  • Collaborate with marketing and game operations teams to ensure smooth execution of group outings.

Waitress

AJ’s Bar and Grill
05.2021 - Current

Education

Bachelor of Psychology - Minor in Spanish

Ferris State University
05.2022

Business Associate's Degree - undefined

Purdue Fort Wayne
05.2020

Skills

  • Strong communication and organizational skills
  • Leadership
  • Client relationship management
  • Able to multitask and prioritize
  • Dependable and very responsible
  • Eager to learn/Motivated to succeed
  • Exemplary team player

LANGUAGES

English and Spanish

Timeline

Development Coordinator of Group Events and Sales

Grand Rapids Rise
03.2023 - Current

Senior Group Events Account Executive

Grand Rapids Griffins
06.2022 - Current

Waitress

AJ’s Bar and Grill
05.2021 - Current

Business Associate's Degree - undefined

Purdue Fort Wayne

Bachelor of Psychology - Minor in Spanish

Ferris State University

Awards

AHL Sales Representative Rookie of the Year 2022, Chosen to participate in the AHL Leadership Program ISB 300, Met Annual Sales Goals for both Griffins and Rise (2022, 2023, 2024), Won award for 3rd in revenue sold across the AHL during the 24-25 season. 

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