Ellie Houff
Ellicott City,MD
Summary
Dedicated and reliable professional with exceptional interpersonal skills, a strong work ethic, and a proactive attitude. Committed to creating positive and memorable customer experiences while supporting organizational goals.
Overview
4
4
years of professional experience
Work History
Product Marketing Analyst
DXC Technology
Remote
06.2023 - Current
- Collaborated closely with internal stakeholders from various departments to ensure seamless execution of product updates and launches.
- Planned and executed live webinars with 500+ attendees to demonstrate offerings.
- Tracked campaign results using Google Analytics and Adobe Analytics to monitor performance.
- Conducted research on competitors' products, pricing and promotions to inform decision making.
- Documented processes related to product launches, feature updates and other initiatives.
- Developed and implemented product marketing plans to support sales growth objectives.
- Researched industry best practices for use in developing effective marketing strategies.
- Collaborated with cross-functional teams to develop product positioning, messaging, pricing and promotional strategies.
- Initiated discussion with production department to improve tools, workflow and analytical processes.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
Communications and Media Assistant
University Industry Demonstration Partnership (UIDP)
Columbia, SC
10.2020 - 05.2023
- Proficient in utilizing Informz to craft compelling company emails that effectively promote recent events with partners and potential sponsors.
- Assisted in the research and compilation of leadership contact information, which proved valuable for more than 100 University partners.
- Supported Marketing Director by transcribing all “UIDP Connect” recorded sessions to enhance partnership development.
Marketing Intern
Blue Cross Blue Shield of South Carolina
Columbia, SC
05.2022 - 07.2022
- Analyzed existing systems and established new process improvement plans in collaboration with Intern team
- Assembled member marketing packets, ensuring inclusion of relevant plan information and accurate agent data.
- Identified potential opportunities through analysis of market trends.
Social Media and Marketing Intern
Laura Ashley
Columbia, SC
10.2021 - 05.2022
- Wrote and managed content for various platforms, including over 50 product descriptions
- Monitored Instagram and Facebook to build customer connections.
- Researched and identified target audience preferences, trends, and behaviors.
- Conducted keyword research to optimize SEO performance of website content.
Marketing Intern
Greek House
Columbia, SC
01.2021 - 05.2021
- Effectively implemented SEO keywords for 31,000 curated designs, leading to a significant boost in monthly views on Pinterest to 800,000.
- Boosted website traffic from Instagram, Pinterest, and Facebook by 79%
- Engaged regularly in Digital Marketing and Entrepreneurship training sessions alongside members from the Social Media team, Content team, E-Commerce Team, and Campaign managers.
Education
Bachelor of Arts in Public Relations - Public Relations
The University of South Carolina
Columbia, SC05.2023
Skills
- Marketing Campaign Management
- Survey Design and Development
- Public and Media Relations
- Relationship Building
- Content Management
- Email Marketing
- Market Research Analysis
- Content Marketing
- Campaign Implementation
- Social Media Marketing
- Competitive Research
- Data Analytics
- Marketing Collateral Development
- Microsoft Office
Campus Involvement
- Public Relations Student Society of America (PRSSA), Columbia, SC, Director of Logistics, 09/2022, 05/2023, In charge of PR plan for National Committee Members to receive consistent messaging, communication, signage, and gifts, Responsible for organizing, negotiating and finalizing daily schedule to include transportation, meals/hotels for Members
- Alpha Chi Omega, Columbia, SC, VP of PR and Marketing, 11/2020, 11/2021, Executive Team Leader responsible for social and philanthropy events to enhance networking skills, Managed and produced 50+ posts on social media platforms including Instagram, Twitter, Facebook, and Tik Tok to document daily activities during the recruitment process, Collaborated with outside companies to design and order merchandise on a budget
Interests
- Health and wellness
- Podcasts
- Social Media
- Travel
- Country music
Timeline
Product Marketing Analyst
DXC Technology
06.2023 - Current
Marketing Intern
Blue Cross Blue Shield of South Carolina
05.2022 - 07.2022
Social Media and Marketing Intern
Laura Ashley
10.2021 - 05.2022
Marketing Intern
Greek House
01.2021 - 05.2021
Communications and Media Assistant
University Industry Demonstration Partnership (UIDP)
10.2020 - 05.2023
Bachelor of Arts in Public Relations - Public Relations
The University of South Carolina
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