Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Ellie Roberts

Salt Lake City,Utah

Summary

Performance-driven marketing professional skilled in creating marketing plans and leading successful events, promotions and strategic development. Well-versed in SEO content creation, social media audience engagement and event management. Experience with planning, budgeting, and coordinating wide variety of both small and large-scale events.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Specialist

United Way Of Salt Lake
05.2023 - Current
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Streamlined communication processes, leading to improved collaboration between departments.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Developed customized event proposals tailored to stakeholder needs and budgets for successful event outcomes.
  • Collaborated with vendors to negotiate contracts, resulting in significant cost savings for clients.
  • Utilized project management tools effectively to track progress, maintaining clear communication with stakeholders on status updates throughout the planning process.
  • Managed all event logistics, ensuring seamless execution and positive guest experiences.
  • Coordinated cross-functional teams to ensure timely completion of event tasks and milestones.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.


Director of Operations

AmeriCorps VISTA
08.2022 - 05.2023
  • Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
  • Developed systems and procedures to improve operational quality and team efficiency.
  • Monitored budget and utilized operational resources.
  • Oversaw day-to-day production activities in accordance with business objectives.
  • Enhanced online engagement with the creation of compelling content for various platforms.
  • Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
  • Optimized pantry operation by driving excellence in facility and equipment maintenance.
  • Continuously sought opportunities for professional development, staying up-to-date on best practices within the non-profit and food pantry sectors.

Shift Supervisor

Starbucks
06.2018 - 05.2023
  • Trained new employees and delegated daily tasks and responsibilities.
  • Completed store opening and closing procedures and balanced tills.
  • Managed cash handling procedures, maintaining accuracy in financial transactions and minimizing discrepancies in daily reconciliations.
  • Responded to and resolved customer questions and concerns.
  • Resolved customer complaints and issues and offered thoughtful solutions to maintain customer satisfaction.
  • Helped store management meet standards of service and quality in daily operations.
  • Worked flexible schedule and extra shifts to meet business needs.
  • Maintained a clean and organized workspace for optimal productivity and safety.

Education

Bachelor of Arts - Marketing

Utah State University
Logan, UT
05.2024

Skills

  • Social Media Management
  • Event Planning
  • Digital Marketing
  • Customer research
  • Analytics and SEO
  • Project Management
  • Proficient in Salesforce
  • Microsoft Office
  • On-site Execution
  • Guest Relations
  • Strategic Marketing

Certification

  • Google Ads Display Certification
  • Google Ads Measurement Certification
  • Google Analytics Individual Qualification
  • Google Analytics Professional Certificate
  • Google Digital Marketing & E-Commerce Certificate
  • Microsoft PowerPoint Fundamental Certification
  • Microsoft Word Fundamental Certification
  • Microsoft Excel Fundamental Certification
  • Hootsuite Enterprise Certification
  • Adobe Digital Publishing
  • Adobe Photoshop Certified-Pluralsight
  • Adobe Illustrator Certified-Pluralsight

Timeline

Marketing Specialist

United Way Of Salt Lake
05.2023 - Current

Director of Operations

AmeriCorps VISTA
08.2022 - 05.2023

Shift Supervisor

Starbucks
06.2018 - 05.2023

Bachelor of Arts - Marketing

Utah State University

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