Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Timeline
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Ellie Rogers

Ellie Rogers

Commerce Charter Twp,MI

Summary

Professional brand management specialist with focus on driving impactful marketing strategies and enhancing brand visibility. Strong expertise in market research, product positioning, and campaign execution. Valued for ability to collaborate effectively with cross-functional teams and adapt to changing market demands, consistently delivering strong results. Skilled in data analysis, consumer insights, and project management, ensuring alignment with brand goals and objectives.

Overview

1
1
year of professional experience

Work History

Associate Brand Manager

Poète
06.2024 - Current
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Conducted market research to identify new opportunities and target markets.

Internship Student

Poète
12.2023 - 03.2024
  • Delivered high-quality work consistently, demonstrating strong work ethic and dedication to the internship program.
  • Received positive feedback from supervisors, reflecting a strong commitment to personal growth and development throughout the internship program.
  • Improved internship experience by efficiently managing assigned tasks and meeting deadlines.
  • Demonstrated adaptability by quickly learning new concepts and techniques as required for different assignments within the program.

Education

Bachelor of Arts - Advertising

Michigan State University
East Lansing, MI
05-2024

Skills

  • CRM management
  • Brand strategy
  • Advertising campaigns
  • E-commerce strategy
  • Consumer insights
  • Sales strategy
  • Performance monitoring
  • Sales tracking
  • Internal communications
  • Brand positioning

Accomplishments

  • Achieved successful product campaigns by effectively supporting the brand management team in developing and executing data-driven marketing strategies, conducting market research, analyzing consumer insights, and coordinating cross-functional teams to ensure cohesive and impactful brand positioning.
  • Achieved multiple successful product launches through strategic market analysis, cross-functional collaboration, and the execution of integrated marketing campaigns that drove brand visibility and customer engagement.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Associate Brand Manager

Poète
06.2024 - Current

Internship Student

Poète
12.2023 - 03.2024

Bachelor of Arts - Advertising

Michigan State University

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Ellie Rogers