Ellie Soleimanpour
Prior Lake,MN
Summary
Senior Advertising Operations Manager with a profound expertise in crafting, analyzing, monitoring campaigns, and orchestrating comprehensive reporting strategies across diverse brands. My leadership style is driven by a deep motivation to embrace new challenges, cultivate robust teams, and make a lasting impact across multifunctional units. As a team-oriented collaborator, I bring a strong work ethic, adaptability, and exceptional interpersonal skills to foster an environment of continuous growth and success.
Overview
6
6
years of professional experience
Work History
Senior Ad Ops Manager
Merkle
07.2022 - Current
- Implemented successful Ad Operation strategies for esteemed clients, including VISA, DISH, Republic Service, JPMorgan Bank, E2open Software, Solidigm Technology, Zebra Tech, and TE Connectivity.
- Implemented social tracking pixels across diverse platforms: Meta, Yahoo, Pinterest, TikTok, Reddit, Snapchat, X, Google Ads, GA4, Flashtalking, and Amazon.
- Campaign setup, troubleshooting, and reporting in Convertr for high-tech clients, notably Zebra Technology.
- Designed and developed a new Naming Convention Taxonomy to enhance accounts' workflow.
- Engineered a comprehensive UTM structure for various channels—social, search, programmatic, and direct partners—to elevate reporting standards for both the company and its clients.
- Monitored and resolved high-risk impressions/fraud through real-time dashboards on AD Verification platforms, including IAS & Double Verify.
- Implemented a robust Quality Assurance document for internal and client use during trafficking in DCM, different platforms, reporting, and site tagging.
- Provided ongoing training to address team needs and developed an AdOps 101 training document to educate new hires in the field of Media.
- Utilized problem management and communication skills to resolve issues in running and planning ad campaigns for multiple channels, supporting both clients and internal teams.
- Provided technical advice to clients, ensuring proactive solutions related to site tagging in GTM & Campaign Manager.
- Introduced efficient practices and opportunities to improve existing processes, thereby increasing company output.
- Collaborated across different teams to meet strategic objectives, consistently delivering on productivity and profitability targets.
Ad Ops Technology Planner
Kohl's Department Stores, Inc
07.2020 - 07.2022
- Execute all responsibilities related to ad operations, encompassing the trafficking of various formats such as Video, YouTube, Audio, Display, and Native. Engage in campaign optimizations and meticulous reporting processes.
- Conduct thorough quality assurance checks to identify and rectify issues within campaigns, ensuring accurate setup of line items and creative elements. Verify seamless delivery across diverse platforms and devices.
- Creating a Comprehensive Technology and DSP (Demand-Side Platform) Score Document to Augment Operational Efficiency.
- Facilitate collaboration across multiple departments to analyze insights data, contributing to the creation of deliverables for pre-, mid-, and post-campaign stages.
- Support the documentation, updating, and maintenance of trafficking and workflow procedures, aiding in the establishment of organized and efficient operational processes.
Associate Ad Operations
Kinesso
06.2018 - 04.2020
- Accountable for overseeing the trafficking operations for Nationwide and Pure Michigan, alongside other advertisers, ensuring meticulous execution and adherence to campaign objectives.
- Devised comprehensive floodlight tags incorporating custom u-variables to precisely monitor and measure conversions, thereby enhancing the accuracy and depth of conversion tracking processes.
- Proficiently troubleshooted technical intricacies associated with ad delivery operations, addressing challenges promptly and maintaining seamless campaign execution.
- Fostered close collaboration with cross-functional team members encompassing media, creative, project management, account, and analytics disciplines, both internally within the agency and with clients.
Education
Bachelor of Science - Advertising
Michigan State University
East Lansing, MI05.2017
Skills
- CM360, DV360, SA360, Google Ads, Google Tag Manager, Convertr, Innovid Certifications
- Working knowledge of various social media platforms
- IAS & Double Verify Certifications
- Collaboration and Communication
- Troubleshooting
- Analytical and Critical Thinking
- Self-Directed
Websites
Timeline
Senior Ad Ops Manager
Merkle
07.2022 - Current
Ad Ops Technology Planner
Kohl's Department Stores, Inc
07.2020 - 07.2022
Associate Ad Operations
Kinesso
06.2018 - 04.2020
Bachelor of Science - Advertising
Michigan State University