Summary
Overview
Work History
Education
Skills
Timeline
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ELLIE WALTERS

Chicago,IL

Summary

Digital Retail Manager with a strong record; driving over $50M in revenue at Liquid Death through strategic product launches and innovative marketing initiatives. Known for building robust retailer partnerships and utilizing analytical problem-solving skills to exceed sales targets. Aiming to leverage expertise in a challenging role that emphasizes growth and market expansion.

Overview

6
6
years of professional experience

Work History

Digital Retail Manager

Liquid Death
Chicago, USA
06.2024 - Current
  • Oversee $50M+ gross revenue objectives.
  • Execute production and inventory alignment through precise demand planning.
  • Foster strong connections with retailer team members.
  • Oversee entire launch process for new innovations.
  • Develop sales plans, goals, strategies, and objectives to achieve team goals and revenue objectives.
  • Create and present monthly reports to management on sales performance.
  • Monitor competitors and market trends to adapt strategies, and maintain competitiveness.

Digital Retail Specialist

Liquid Death
Baltimore, USA
04.2023 - 06.2024
  • Worked closely with Creative and Marketing teams to develop digital content.
  • Evaluated weekly trends in retail sales and stock levels to maintain consistent supply for more than five digital retailers.
  • Developed promotion plans and pricing tactics for Amazon digital marketplaces.
  • Facilitated seamless integration of new product setups for e-commerce and in-store channels.

ECommerce Retail Specialist

Flywheel Digital
Baltimore, USA
02.2022 - 04.2023
  • Cultivated relationships with clients to optimize sales performance on Amazon.
  • Compiled product and customer data to generate informed profit projections and strategies to exceed sales goals
  • Analyzed KPIs to evaluate marketing campaign performance.
  • Managed Vendor Central, Seller Central, and Salsify to maintain high-quality content accuracy.
  • Tracked stock levels and sales forecasts to prevent supply shortages.

Bartender/Social Media Manager

Looney's Pub
03.2019 - 07.2022
  • Developed creative bar menus and drink recipes by researching emerging industry trends
  • Personally sold up to $4,000 in restaurant revenue daily
  • Created social media promotions and advertisements for the business
  • Cultivated strong relationships with repeat customers, engaging in friendly conversation and memorizing drink orders to promote loyalty

Assistant, Senior Vice President

Boland Gaithersburg
08.2020 - 05.2021
  • Identified opportunities to improve business process flows and productivity
  • Redesigned the 'Boland Daily News' letter to be more polished and shareable
  • Aided the Senior Vice President in daily tasks and projects

Education

Bachelor of Science - Marketing, Supply Chain Management, Minor in Sustainability Studies

University of Maryland
College Park, MD
12.2021

Skills

  • Purchase Order Management
  • Executing Product Innovation Launches
  • Customer Experience Management
  • Strategic Marketing Planning
  • Campaign Strategy Development
  • Analytical Problem Solving
  • Marketing Performance Analysis
  • Salsify Platform Expertise
  • Excel Proficiency
  • Vendor Central Management Expertise
  • Amazon Seller Central Management

Timeline

Digital Retail Manager

Liquid Death
06.2024 - Current

Digital Retail Specialist

Liquid Death
04.2023 - 06.2024

ECommerce Retail Specialist

Flywheel Digital
02.2022 - 04.2023

Assistant, Senior Vice President

Boland Gaithersburg
08.2020 - 05.2021

Bartender/Social Media Manager

Looney's Pub
03.2019 - 07.2022

Bachelor of Science - Marketing, Supply Chain Management, Minor in Sustainability Studies

University of Maryland

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ELLIE WALTERS