ELLIE EGGINK
Nashville,USA
Summary
Media marketing specialist with superb client-facing communication and team management skills. Experience in social media and environmental sustainability. Excels in digital media campaign management, marketing strategies, and content creation.
Overview
7
7
years of professional experience
Work History
Marketing Strategiest
Fuel Ventures
02.2024 - Current
- Organize events, showcasing products effectively while building relationships with potential clients and partners.
- Manage public relations efforts, securing positive coverage in industry publications and enhancing company reputation.
- Find talent and facilitate brand ambassador partnerships for startup-brands
Talent Agent
IMSH Agency
01.2024 - Current
- Built a diverse roster of talent in the fitness and lifestyle space
- Developed strong relationships with influencer marking teams, brands, and other industry professionals to secure opportunities for represented talent.
- Negotiated contract terms for successful deals for talent
- Content strategy services for talent across social media platforms
Social Media Strategist
DK Productions
08.2022 - 02.2024
- Responsible for creative directing and posting social media content for over 20 million followers across TikTok, YouTube, and Instagram
- Manage brand deal partnership outreach, negotiations, contracts, and invoicing
- Create pitch decks and lead presentations for brand partnerships
- Forge longterm-relationships between influencer talent and brands
- Use consumer insights to develop and implement marketing strategies across social media platforms to expand demographic and boost content engagement
- Facilitate monthly brand strategy meetings and content scheduling
- Manage graphic design and video editing team members
- Hire freelance graphic design team members
- Create brand bible for athletic-wear brand including colors, fonts, logos, and email/website design
- Responsible for styling talent and creative direction for photo shoots
- Plan monthly content trips; including facilitating influencer collaborations, securing set locations and accommodations, creating a shot list, and styling talent
- Design an limited addition Earth day collection for an athletic-wear brand
- Conducted competitor analysis to identify areas of opportunity within the market landscape.
- Developed unique campaigns and promotions, boosting overall conversion rates.
- Stayed current on emerging trends within the realm of social media as well as industry developments by attending webinars, conferences, and networking events, applying newfound knowledge to enhance ongoing strategies.
Forester
Ossiach
11.2019 - 12.2019
- Assist in the selection of trees to cut
- Oversee team members in felling of lumber in the Austrian Alps using a chain saw
- Oversee the compliance with best safety practices and the Annual Allowable Cut
- Keeping a log of the daily lumber volume yields
- Assist in the transportation of lumber to local sawmills via cable crane and commercial trucks.
Field Researcher
University of Melbourne Ecosystem Science
07.2018 - 08.2018
- Select the tree species and the research location
- Sample tree cores from the selected location
- Identify rings from each core sample
- Cross-date and create a master chronology
- Measure the width of each tree ring to record growth patterns
- Standardize the ring-width measurements to create a consistent dataset
- Assign calendar dates to each tree ring by comparing with known historical events
- Calibrate the chronology to account for potential variations in growth rates
- Analyze the tree-ring data for patterns, anomalies, and trends
- Interpret the findings to understand past environmental conditions.
Lab Technician
The Forestland Group, LLC
01.2017 - 05.2017
- Design, organize, and coordinate a training program from post-graduate students
- Train a team of forestry graduate students on Windendro Software
- Provide instruction on wood sanding techniques
- Count, measure (using Velmex Merasuring System), and record data for 206 tree samples.
Education
Master of Forest Science - Forests for a Sustainable Future
Universidad de Padua
08.2022
Master of Forest Science -
University of British Columbia
Vancouver, Canada 05.2022
Bachelor of Arts and Sciences - Honors Geography
University of Tennessee
Knoxville, TN05.2018
Skills
- Media branding strategy development
- Knowledge of digital media consumer insights and social listening tools
- Excellent writing, storytelling, and data informed communication skills
- Adobe Suite Proficiency
- Microsoft Office Suite Proficiency
- Team management experience
- Brand outreach and negotiations
- Urban Forestry
- Forest Policy Development
References
- Dr. Michael Meitner, Professor, Teaching Assistant Supervisor, mike.meitner@ubc.ca, (604) 822-0029
- Daisy Keech, Employer, hello@daisyakeech.com, (629)252-9536
- Dr. Ron Kalafsky, Department Head Professor, Advisor, kalafsky@utk.edu, (865) 974-0407
Timeline
Marketing Strategiest
Fuel Ventures
02.2024 - Current
Talent Agent
IMSH Agency
01.2024 - Current
Social Media Strategist
DK Productions
08.2022 - 02.2024
Forester
Ossiach
11.2019 - 12.2019
Field Researcher
University of Melbourne Ecosystem Science
07.2018 - 08.2018
Lab Technician
The Forestland Group, LLC
01.2017 - 05.2017
Master of Forest Science - Forests for a Sustainable Future
Universidad de Padua
Master of Forest Science -
University of British Columbia
Bachelor of Arts and Sciences - Honors Geography
University of Tennessee