Ellin Menlow

• Planned and executed B2B 2022-2023 Events Roadmap for hybrid and in-person trade shows with individual sponsorships ranging from $ 10K to $ 260K
• Other events included User Groups and Lunch and Learns, SKO for 200+ individuals
• Planned and executed Quarterly Business Review meeting for 75 people; Under budget for the project
• Worked with the SDR team with weekly calls and analysis of leads from events
• Increased lead generation by 30% for events in 2022
• Coordinated with design and media teams to develop high-quality creative assets
• Promoted programs, products, and services with multi-channel strategies.
• Developed strategic and tactical marketing plans for the region.
• Asana project management tool
• Maintained all financial reporting for Americas, including submitting all contracts, invoices, and payments in the financial reporting tool
• Developed new SWAG items
• The position ended with a 20% reduction in the marketing team

• Jumped in to execute Q3 and Q4 events that were in shambles, including planning for 2022
• Increased communication with revenue, sales, and management teams in all regions in US, EMEA, and APAC
• Created virtual events cadence to increase pipeline immediately
• Provide ROI analysis to the senior team weekly
• Developed Sendoso program for ABM

• Everything related to events: Design, Execution, ROI analysis
• Developed event strategy based on ROI and lead generation – 22 events per year
• Developed strong relationships with the sales team; One local event generated 30% of the pipeline in 2Q 2020
• Marketo and SF integration for all events
• Supported Sales team with training and local events.
• Position ended with COVID

• Supported four marketing managers in all aspects of event planning
• Develop event strategy with directors in International Activities, blockchain, AR/VR, and eHealth initiatives for over 100+ events, national and international
• Creation of the registration site with email coordination for events, before and after the event
• Developed expertise in Cvent, and EventBrite and inaugurated Marketo in May
• Revised monthly marketing dashboards to reflect social media and event data.

• Planned & executed 25+ yearly summits & trade shows in the Procurement & Sourcing Industry in both the US and Abroad
• Increased brand awareness of its products and services with participation in trade shows, conferences, and summits
• Built and strengthened strategic relationships with vendors, advertising agencies, and leading industry partners.

• Worked in Entertainment Assets in Corporate Brand Management
• Approved and routed 3rd party assets for marketing projects including social media, device showcases, and loyalty programs
• Liaison between agency, 3rd party content providers, and clients
• Manage assets in Brand Central and timelines for project launch.

• Planning and execution of 20+ trade shows, panels, recognition events, and sponsorships per year in the M&E space (OTT, TVE)
• Project plan development; thought leadership; customer events; venue selection; contract negotiation; SWAG
• Worked exclusively with PR Firm and Ad Agency on Brand awareness; Managed yearly budget of $2M for events, national and international
• The position moved to California in January 2015.
• Managed administrative logistics of events planning, event booking, and event promotions

Valedictorian - 1st in Class