ELLIOT ROSSON
New York,NY
Summary
Thorough Senior Analyst with over a 4-year background in digital marketing with a focus in SEO. Excellent planning, organizational and communication skills. Self-reliant to perform analysis and develop data driven growth strategies. Talented in data analysis, UX and client management.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Analyst - SEO
RedVentures
02.2023 - Current
- Responsible for the development and execution of comprehensive SEO strategies that improve organic search visibility and rankings that drive valuable traffic, and support overarching business goals.
- Analyzing organic search landscapes and identifying strategic growth opportunities that drive bottom-line value across multiple business units in the financial services space.
- Updating and developing scripts and queries to extract and analyze data, driving decision-making and marketing optimizations.
- Leading site wide projects and initiatives through cross-vertical partnerships in all areas of the organization - designers, engineers, paid media, product managers, UX researchers and writers to execute on innovative, industry leading EEAT and YMYL best practices at scale.
SEO ANALYST
RedVentures
01.2019 - Current
- Responsible for execution, direction, and drive of overall team strategy in addition to daily SEO reporting, analysis, and iterative optimization
- Actively collaborates in team-based wireframing, brainstorm sessions, and refinement of strategic planning
- Strong focus on identification of opportunities to improve performance and propose solutions to adapt to fluid search engine guidelines
- Delivered robust reporting on historical performance in union with current and forecasted search interest trends data to communicate strategy to business partners and senior leadership.
PERFORMANCE MANAGER
RedVentures
01.2017 - 01.2019
- Led a high performing team comprised of 10-20 Sales Representatives, providing developmental guidance and coaching on a daily basis to drive performance improvements
- Provided timely, professional feedback and guidance on a variety of subjects, including using drivers of performance and tracking and reporting key performance indicators.
INSIDE SALES REPRESENTATIVE
RedVentures
01.2015 - 01.2017
- Completed sales training which included product knowledge, salesmanship, and software systems for five different businesses
- Worked to increase customer profitability on both inbound and permission-based outbound calls by utilizing persuasive sales techniques
- Met and exceeded daily/monthly goals by implementing cross-selling and up-selling techniques
- Ensured a positive customer experience by educating customers on the features and benefits of the product, responding to questions and overcoming hesitations.
Education
1 year towards BA in General Education -
Pellissippi Community College
Skills
- Organic Search
- Digital Marketing
- Data Analytics
- Content Strategy
- Product Marketing
- Technical SEO
- Tooling Design and Optimization
- Forecasting and planning
- Trend Data Analysis
Certification
- RedVentures Digital Marketing Accelerator, 2019
- Botify Certification Course, 2020
Timeline
Senior Analyst - SEO
RedVentures
02.2023 - Current
SEO ANALYST
RedVentures
01.2019 - Current
PERFORMANCE MANAGER
RedVentures
01.2017 - 01.2019
INSIDE SALES REPRESENTATIVE
RedVentures
01.2015 - 01.2017
1 year towards BA in General Education -
Pellissippi Community College
- RedVentures Digital Marketing Accelerator, 2019
- Botify Certification Course, 2020
Similar Profiles
Tiffany McculloughTiffany Mccullough
Line Cook/Prep Cook at RedVenturesLine Cook/Prep Cook at RedVentures
Quint Griffin (He,Him)Quint Griffin (He,Him)
Account Manager/Team Lead at Redventures, LLC.Account Manager/Team Lead at Redventures, LLC.
Mahdi A CadleMahdi A Cadle
A.P.S.W at NYC Parks & RecreationA.P.S.W at NYC Parks & Recreation