Elliot Volkman
Charleston,SC
Summary
Results-driven B2B marketing leader and brand builder with a firm understanding of market conditions, trends, and positioning strategies. Background includes both traditional and technical marketing, with a specialization in cybersecurity.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Marketing Director
Drata
05.2022 - Current
- Developed a wholistic strategy that nets 18x ROI, reduces CAC
- Refactored brand positioning and product messaging architecture
- Lead external GRC research and insights program
- Develop and lead integrated marketing efforts
- Created and built Drata's user and compliance summit, Drataverse (drata.com/drataverse-2023)
- Manage team of 8 FTEs and 15 contractors
Head of Marketing
Twingate
11.2021 - 05.2022
- Built marketing funnel and generated $5M in pipeline
- Orchestrated product launches, refactored and relaunched brand
- Developed overall growth, demand gen, and product marketing strategies, including execution, to achieve ARR goal
- Led analyst relations resulting in Gartner guide placement
Solutions Marketing Lead (Director)
Cyware
09.2020 - 10.2021
- Contributed $25M In sales pipeline through demand gen programs and developing new packaging, collateral, and sales materials while optimizing target audience reach
- Orchestrated launch for three new products and refactored existing apps.
- Lead team on best practices to maximize productivity and launch competitive intel and ABM programs
- Directed marketing projects at all stages, including conceptual planning, schedule management, and execution, resulting in 80% lead growth
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Developed insights on marketing campaigns to assess performance against goals
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
Senior Marketing Manager
PhishLabs
11.2018 - 08.2020
- Established and managed overall business plan for demand gen, editorial, and product marketing initiatives
- Increased client retention by 20% through new programming
- Used research, competitive intelligence, and customer studies to replace legacy brand positioning
- Managed ad budget, analytics, and editorial team
- Reporting/research led to indictment of nine threat actors from Mabna Institute
Consultant
Pugloaf
01.2005 - 02.2020
- Content and product marketing support for Founder Institute, Octane AI, and others
- Press coordinator, marketing campaign developer, reporter for TechCo
- Developed startup's growth strategy and executed to gain 250K in sales and 7.5M views in a week
- Directed marketing, content development, and partner conferences (Amazon, Google) for Modev, national events company in tech space
Digital Marketing Manager
Blue Acorn
02.2016 - 11.2018
- Developed strategy, reporting, and execution of company's first digital marketing initiatives
- Improved sales prospect pipeline by 40% while simultaneously reducing acquisition cost
- Implemented custom Marketo implementation and related automation strategy
- Contributed to more than 11 organizational awards
Co-Founder, President
Digital District (Non-profit)
06.2011 - 02.2016
- Created and directed a non-profit organization that produced monthly educational panels for marketers and online communicators
- Grew membership to 3,400 and social to just under 14,000
Digital and Content Marketing Strategist
Diamond Mind
01.2014 - 12.2014
Communications Marketing Specialist
Tantus Technology
01.2012 - 01.2014
Digital Marketing Specialist
Deltek
01.2010 - 01.2012
Media Specialist
BAE Systems
01.2009 - 01.2010
Education
Master of Arts - Communications
Gonzaga University
Spokane12.2011
BS - Communications (Journalism)
Georgia Southern University
Statesboro, GA2008
Skills
- Brand and Product Positioning
- Cybersecurity Evangelist
- Industry Researcher
- Competitive Intelligence
- Program Management
- Community building
- Public and Analyst Relations
- Automating Systems
Affiliations
- Organizer of Charleston Cybersecurity Meetup
- Producer of Adopting Zero trust podcast
- Producer of Mastering the Art of Failing
Certification
- ISC2 Certified in Cybersecurity
- Google Cybersecurity Certification
- Salesforce Admin
- Hubspot
- Marketo
- Pardot
- DemandBase
- Google Partner
Timeline
Marketing Director
Drata
05.2022 - Current
Head of Marketing
Twingate
11.2021 - 05.2022
Solutions Marketing Lead (Director)
Cyware
09.2020 - 10.2021
Senior Marketing Manager
PhishLabs
11.2018 - 08.2020
Digital Marketing Manager
Blue Acorn
02.2016 - 11.2018
Digital and Content Marketing Strategist
Diamond Mind
01.2014 - 12.2014
Communications Marketing Specialist
Tantus Technology
01.2012 - 01.2014
Co-Founder, President
Digital District (Non-profit)
06.2011 - 02.2016
Digital Marketing Specialist
Deltek
01.2010 - 01.2012
Media Specialist
BAE Systems
01.2009 - 01.2010
Consultant
Pugloaf
01.2005 - 02.2020
Master of Arts - Communications
Gonzaga University
BS - Communications (Journalism)
Georgia Southern University
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