Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Elliot Wiersgalla

Kansas City

Summary

Marketing professional with extensive experience at HOK, specializing in strategic proposal development and digital marketing initiatives. Proficient in Adobe Creative Suite, driving effective brand messaging and storytelling to boost market visibility. Achieved a 60% proposal win rate across various sectors, demonstrating ability to deliver impactful results in fast-paced environments.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Marketing Professional | Experience Design

HOK
Kansas City
09.2024 - Current
  • Lead the development and submission of strategic RFQs, RFPs, and interview presentations-contributing to a proposal win rate of over 60% across multiple markets, including Healthcare, Aviation, and Sports.
  • Manage fast-paced deadlines while producing high-quality marketing collateral that reflects HOK's design excellence and integrated services.
  • Collaborate closely with marketing managers, design leaders, and project teams to shape pursuit strategies, storytelling frameworks, and proposal content.
  • Write and edit project narratives, staff resumes, and technical content tailored to client goals-ensuring alignment with HOK's brand voice and messaging.
  • Develop initial layout concepts and oversee production of visually compelling proposals using Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Coordinate cross-office resources, consultant inputs, and vendor services to ensure on-time delivery of all marketing submissions.
  • Maintain and expand a robust library of marketing assets, including a project database, proposal archives, and resume content-improving proposal efficiency by 25% year over year.
  • Create specialty marketing materials such as brochures, email campaigns, and event collateral to support business development initiatives.
  • Contribute to knowledge-sharing across HOK offices by collaborating with Corporate Marketing and regional teams on best practices and brand consistency.
  • Participate in pursuit strategy meetings and pre-proposal conferences to gather intel, support positioning, and refine win themes.
  • Actively support the integration of new marketing technologies, improving collaboration and streamlining production workflows by 30%.
  • Known for thriving under pressure, juggling multiple deadlines, and delivering polished, persuasive content that secures new business.

Marketing Manager

Atomic Jolt
Remote
09.2022 - 04.2023
  • Developed and executed demand-generation campaigns and multi-touch lead nurturing strategies, increasing qualified leads and accelerating the sales pipeline.
  • Created brand messaging and awareness campaigns that drove a 45% increase in social media growth across LinkedIn, Twitter, and Facebook.
  • Defined and led targeted marketing strategies within the education sector, resulting in increased market penetration and brand visibility.
  • Conducted detailed analysis of campaign performance, sales data, and field insights to refine tactics and improve marketing ROI.
  • Managed third-party vendors, freelancers, and agencies-ensuring quality deliverables, clear accountability, and alignment with brand standards.
  • Produced compelling marketing content including case studies, newsletters, product demos, emails, and social media content tailored to specific audience segments.
  • Achieved strong email marketing performance with 20% open rates and 4.7% click-through rates, while boosting overall social engagement by 50%.
  • Directed a $10K/month digital ad budget across Google Ads, LinkedIn, Facebook, and YouTube-generating approximately $100K in monthly revenue.
  • Built behavior-based conditional email workflows that increased customer retention by 15% through personalized content and timing.
  • Created reporting dashboards for paid campaign performance, optimizing funnel conversion rates through data-driven insights.
  • Equipped the sales team with high-impact marketing collateral that contributed to a 28% increase in customer lifetime value (LTV).
  • Led iterative A/B testing of marketing landing pages, resulting in a 250% improvement in conversion rates.

Marketing Director

Single Wing Creative
Kansas City
06.2016 - 08.2022
  • Developed and maintained a comprehensive brand messaging architecture to ensure consistent, compelling communication across platforms and client engagements, contributing to the successful negotiation of contracts that secured $1M in new revenue in 2021.
  • Analyzed market trends, sales activity, and customer behavior to inform strategy, shape creative direction, and optimize campaign performance across diverse public and private sector clients.
  • Designed and implemented paid and organic social media campaigns on Facebook, Instagram, and Twitter for initiatives such as Single Wing Creative, Emoji My City, the St. Joe I-229 Feasibility Study, Beyond the Loop, and Kansas City's 18th & Vine revitalization.
  • Spearheaded the development of email campaigns to promote public meetings, boosting attendance and awareness through targeted messaging and list segmentation.
  • Created and managed comprehensive reporting dashboards for social media insights and presented data-driven recommendations to clients and stakeholders.
  • Directed and coordinated cross-functional creative and communications teams, ensuring content consistency in style, tone, and quality while meeting project deadlines and budget requirements.
  • Oversaw event logistics and convened five public meetings in Dallas, TX on behalf of the Texas Department of Transportation (TxDOT) for a major highway feasibility study.
  • Authored official reporting documentation submitted to TxDOT officials, and designed interactive PowerPoint presentations and visual materials using Adobe Creative Suite for the Texas Unified Transportation Plan.
  • Negotiated media buys and fostered strong relationships with media partners in the Dallas market, securing strategic placements at aggressive rates to maximize campaign reach and impact.

Education

Some College (No Degree) - Business Administration

Western Technical College
La Crosse, WI

Skills

  • Digital campaigns and marketing strategy
  • Strategic proposal development
  • Adobe Creative Suite proficiency
  • Content creation and brand messaging
  • Creative storytelling techniques
  • Market research and analysis
  • Project coordination and management

Certification

Social Marketing Certification

Timeline

Marketing Professional | Experience Design

HOK
09.2024 - Current

Marketing Manager

Atomic Jolt
09.2022 - 04.2023

Marketing Director

Single Wing Creative
06.2016 - 08.2022

Some College (No Degree) - Business Administration

Western Technical College

Similar Profiles

CREATE PROFILE