Offering solid foundation in digital marketing principles and client relationship management, eager to learn and develop in this dynamic environment. Contributes understanding of digital marketing strategies and analytics, coupled with skills in social media management and data analysis. Ready to use and develop problem-solving and communication skills in [Desired Position] role.
Overview
5
5
years of professional experience
Work History
Senior Digital Account Coordinator
RKD Group
11.2021 - 09.2023
Supported and enhanced digital presence through inbound marketing tactics designed to attract, engage, and convert customers
Worked cross-functionally with various departments on projects
Designed and implemented digital, web, and social strategies to align with client business goals
Developed campaigns, led design, and tracked results
Created decks and conducted calls to review content strategy and website metrics
Uphold client satisfaction by designing accurate and detailed timelines for digital services and alerting clients of any changes
Coordinated custom social media posts that captured target audience's attention and influenced action
Developed advertising tactics and implemented new solutions for increased brand awareness
Utilized e-mail, social media, radio, and TV to highlight products and services
Increased longevity of accounts by providing individualized customer service and developing trusting relationships with account holders
Missions Account Manager
Family Legacy Missions International
05.2018 - 11.2021
Responsible for managing all logistics and programming involved in the annual Camp Life program, Family Legacy's single highest fundraising generator
Camp Life is based in Lusaka, Zambia, and hosts 700+ volunteers and 7,000+ Zambian children annually from May to July
Serve as an Account Manager for over 400 American volunteers, owning all aspects of the experience logistically as they prepare for their trip
Developed and launched full Camp Life and Family Legacy events marketing and communications calendar; owned and authored all marketing emails, end-to-end media strategy, and hard copy materials
Recruit university students to volunteer for the Summer Staff program; lead the selected students in Zambia as they administer all behind-the-scenes logistics and programming for the American volunteers and Zambian children while simultaneously fostering the mentorship program
Order and distribute all necessary supplies for all traveling volunteers and each of the 14,000+ program participants
Enlisted and acquired over 400 new sponsors for the Family Legacy sponsorship program during the pandemic
Connected students in the Legacy Academy program to American constituents
These contributors donate monthly to each child's private education in Lusaka, Zambia
Followed up regularly to ensure a prosperous and consistent relationship between donor and sponsored child
Education
Bachelor of Arts - International Relations and Global Studies
The University of Texas at Austin
Austin, TX
05.2018
Bachelor of Arts -
The University of Arkansas
Fayetteville, AR
08.2014
Skills
Digital Content Development
Social Media Platforms
Client Satisfaction
Account Growth
Project Management
Team Leadership
Strategic Planning
Fundraising
Relationship Building
Project Coordination
Schedule Management
Professional Relationships
Timeline
Senior Digital Account Coordinator
RKD Group
11.2021 - 09.2023
Missions Account Manager
Family Legacy Missions International
05.2018 - 11.2021
Bachelor of Arts - International Relations and Global Studies
The University of Texas at Austin
Bachelor of Arts -
The University of Arkansas
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