ELLIS LOWE
Lake Dallas,TX
Summary
Proven Vice President of Sales and Executive level leader effective at multi-tasking and exceeding sales targets. Builds loyalty and long-term relationships with customers with a passion for building strong sales teams. Eager to lead company initiatives to drive growth within the organization.
Overview
20
20
years of professional experience
Work History
Sr. Director of Sales
PlayMetrics
10.2025 - Current
- Lead team of 10 sales executives overseeing growth across multiple sports verticals
- Lead the transition from Stack Sports and Cross Bar to PlayMetrics and cultivated quick buy in for Q4
- Team will deliver $200K plus in net new business in just 8 weeks of selling.
- Developed and executed sales strategies to drive revenue growth and market penetration in Q4 and beyond.
- Work collaboratively with marketing to establish strong GTM sales motion and drive strong inbound leads.
- Analyze market trends to identify new business opportunities and optimize product offerings.
- Established key performance indicators to monitor team performance and sales effectiveness.
Vice President of Revenue and Growth
Stack Sports
05.2022 - Current
- Lead all Cross Functional sales efforts at the enterprise level
- Managed a pipeline of $12M in new business
- Manage 7 direct reports with an additional 25 indirect reports
- Work with all General Managers on strategic opportunities that drive product growth and adoption
- Structure startegic partner contracts for non owned and operated products
- Personally closed over $2.5M in revenue in 2024
- Team had collectively closed $10.2M in net new business over the last 4 years.
- Responsible for global sales and customer retention
- Provide regular updates to executive team and BOD on all new business
- Identify opportunities to improve business process flows and overall departmental productivity
- Hire and manage employees to maximize productivity while training staff on best practices and protocols
- Establish performance goals for department and provided methods for reaching milestones
Director of Revenue and Growth
Stack Sports
02.2020 - Current
- Responsible for driving incremental growth initiatives across 7 different lines of business
- Identify and lead strategy for all cross sell opportunities
- Driven over $2M in new business since February 2020
- Closed 3 $200,000+ deals YTD in 2021
- Lead software demo's for prospective clients; including possessional, college, and amateur markets
- Manage professional team relationships with the NFL, MLB, and NBA
- Manage all existing NGB partnerships and negotiate new partnership terms
- Vet and lead all strategic partner conversations and negotiate mutually beneficial terms
- Present the Stack portfolio and value proposition to C Level executives on a regular basis
- Lead weekly calls with General Managers to align on goals, opportunities, and strategy
- Built team of sales executives and served as a player coach within the Revenue Division
- Contribute to Monthly Operating Reviews with the Executive team providing valuable feedback and regular updates
Executive Sales Director
Varsity Brands Inc.
12.2015 - 12.2019
- Responsible for bringing together cross divisional sales teams to provide strong partnerships with schools
- Managed a team of 5 Director level sales people in the Central U.S. while also exceeding a sales goal of my own for 4 consecutive years
- Presented Varsity Brands to school Executives several times a month and negotiated mutually beneficial partnerships
- Drove over $15M in incremental growth in 4 consecutive years
- Leader in the #1 growth initiative within Varsity Brands
- Managed strategy for key pilot programs in Texas before formal role out to all sales teams
- Worked with a sales team of over 130 people in Texas to exceed over $120M in sales annually
- Leveraged combined strength of Herff Jones, Varsity Spirit, and BSN Sports with top down sales approach to rapidly gain market share
- Managed a variety of vendor relationships to ensure customer satisfaction
- Provided executive leadership regular sales updates on Texas and central U.S
Division Manager, Fitness
BSN Sports
08.2014 - 12.2015
- Supported the sales pro force in developing proposals and closing weight room opportunities nation wide
- Exceeded first year sales goal of $2M by more than 10%
- Built and developed custom weight room division from ground up
- Managed key vendor relationship with Wilder Fitness to ensure customer satisfaction
- Traveled to various schools to present Wilder Fitness products
- Trained new employees on Wilder Fitness
- Created weight room layouts for prospective customers using Icovia room design system
- Attended trade shows to promote product and drive new business
- Spoke at 2014 National Sales Meeting about the Wilder Fitness Initiative
Territory Manager
BSN Sports
06.2012 - 08.2014
- Worked with parks and recreation departments in 6 states
- Met and exceed sales goals in first two years
- Million dollar sales person two years in a row
- Built relationships with customers and the community to establish long-term business growth
- Promptly resolved all customer requests, questions and complaints
- Contacted customers by phone and email in response to inquiries
Certified Personal Trainer
08.2011 - 01.2012
- Trained a variety of clients with different fitness goals
- Headed our clubs "Biggest Loser challenge", with team losing more than one- hundred pounds
- November "Employee of the Month"
- Lead fitness team in sales and sessions serviced in November 2011
Intern
Congressman Darrell Issa
04.2006 - 09.2006
- Responded to constituents phone inquiries
- Wrote congratulatory letters to local athletes for athletic achievements
- General office assistance as requested
Education
Bachelor of Science - Sports Management
Campbell University
Buies Creek, NCSkills
- Sales Management
- Experienced proposal writer
- Strong desire to succeed
- Results oriented, servant leader
- Experience with CRM system's
- Proven leader of talented sales teams
- New business development
- Strong presenter/public speaker
- Coaching and mentoring
- K-12 expertise
- SaaS Business leader
- Youth sports market expertise
- Cross Functional sales
Accomplishments
- MVP Sales person from 2013-2014 exceeding $2M goal in each year
- Top 2 sales person within the #1 growth initiative team in the company hitting 150% of goal in 2018
- Recognized as a top performer for new school/construction leads and deals closed in 2018
- Promoted to Executive level leader mid 2018
- Recognized as top negotiated and trained sales team on best practices
- 2021 "Own The Solution" award winner at Stack Sports in my first full year
Timeline
Sr. Director of Sales
PlayMetrics
10.2025 - Current
Vice President of Revenue and Growth
Stack Sports
05.2022 - Current
Director of Revenue and Growth
Stack Sports
02.2020 - Current
Executive Sales Director
Varsity Brands Inc.
12.2015 - 12.2019
Division Manager, Fitness
BSN Sports
08.2014 - 12.2015
Territory Manager
BSN Sports
06.2012 - 08.2014
Certified Personal Trainer
08.2011 - 01.2012
Intern
Congressman Darrell Issa
04.2006 - 09.2006
Bachelor of Science - Sports Management
Campbell University