Ellisa Levine

• Developed operating model and governance framework including intake, RACI, SLAs, and decision rights.
• Designed workflows from brief to delivery, incorporating review/approval, QA processes, and versioning.
• Executed capacity and resource planning with defined roles and streamlined handoffs.
• Established asset structure including taxonomy, metadata management, and lifecycle management.
• Evaluated and implemented tool stack for project management, proofing/annotation, DAM, and budget tracking.
• Facilitated change enablement through comprehensive training and detailed documentation.

Created current-to-future state maps identifying risks and controls for operational efficiency.

Developed KPI framework focusing on throughput, on-time performance, quality metrics, and cost per asset.

• Directed 100+ concurrent campaigns, aligning schedules, milestones, and deliverables across multiple stakeholders.
• Managed annual budgets of $25 M, optimizing resource allocation and vendor partnerships for [10% cost savings].
• Streamlined workflows and implemented project tracking tools, reducing turnaround times by [45%] and improving reporting accuracy.
• Led risk management efforts, proactively identifying issues and implementing contingency plans to keep projects on track.
• Mentored production staff, fostering internal growth and enabling [X% promotion rate].

• Managed Michaels’ in-house creative services team to deliver print and digital campaigns from brief through final release.
• Aligned closely with Marketing, the VP, and Merchandising to translate priorities into executable schedules; coordinated design, copy, and photography, ran reviews, and set quality/technical standards.
• Oversaw file prep, preflight, and channel packaging executed by the team and ensured on-time delivery of production-ready assets to the CMS/ESP and print partners.
• Directed 100+ concurrent campaigns across digital, packaging, retail, and social, aligning schedules, milestones, and deliverables with cross-functional stakeholders.
• Streamlined workflows and implemented project-tracking tools, cutting cycle time by 45% and improving reporting accuracy.
• Led risk management, proactively surfacing issues and executing contingency plans to keep projects on track.
• Built the intake-to-delivery operating model (SLAs, RACI, templates), improving handoffs and accountability.
• Established KPI dashboards (throughput, on-time %, cost-per-asset, cycle time) with executive reporting cadence.
• Oversaw end-to-end photo/video production (pre-pro, shoots, post), achieving 98% on-time delivery and 45% fewer revisions.
• Mentored and upskilled production staff, fostering growth and enabling an internal promotion rate of 10%.

• Led the enterprise creative operating system across omni-channel programs—owning portfolio planning, capacity and talent architecture, and the standards that governed how work moved from brief to delivery.
• Built a stage-gated review model with clear decision rights, unified PM/DAM tooling and taxonomy, and instituted reporting on throughput, cost-per-asset, quality, and on-time rate.
• Orchestrated a blended network of in-house, agency, and offshore resources; staffed to strengths, coached discipline leads, and aligned priorities with Marketing and Product to keep campaigns on plan and on budget.
• Partnered with executives on quarterly roadmaps and resourcing strategies that improved cycle time.
• Directed cross-functional teams, improving utilization by 50% and reducing project turnaround by 99%.
• Implemented KPI dashboards to track throughput, cost-per-asset, and resource efficiency.
• Designed scalable operating models that grew account profitability by 80%.
• Negotiated vendor contracts generating 25% savings without compromising creative quality.
• Partnered with senior stakeholders to ensure business goals translated into project outcomes.
• Onboarded new clients for a seamless transition.
• Managed creative talent for over 100 resources across the Arkansas, Atlanta, New York and Fort Lauderdale offices.

• Served as strategic partner to marketing leaders, converting objectives into briefs, pitch concepts, resourcing plans, and integrated schedules.
• Built and coached account/creative teams, instituted workflow standards, and governed budget burn/variance.
• Launched studio operations and process audits that strengthened delivery reliability, improved stakeholder confidence, and unlocked net-new scope ($13M+) without sacrificing quality.
• Owned account strategy and program delivery for Walmart & Sam’s Club across photography, weekly circulars, signage, packaging, digital and special projects.
• Maintained continuous senior-level relationships; translated objectives into clear scopes, schedules, and approval paths.
• Oversaw $10M+ in annual billings with full P&L; improved gross margin 35pp via estimating discipline, rate-card optimization, and vendor negotiation.
• Secured $13M+ in net-new revenue; grew the portfolio 120% in two years.
• Established a studio playbook (intake → prepress); cut change orders 50% and missed deadlines to %.
• Led the national weekly TAB workflow—pagination, templating, color management, press proofs; met drop dates 48 weeks running.
• Facilitated cross-functional brainstorms and pitch concepts that advanced marketing priorities and unlocked $5M in incremental scope.
• Supervisor of client service included accuracy in campaign deliverables and planning - such as pitch concepts, project timelines, workflows, marketing brainstorms, creative management, etc.

• Managed enterprise fortune 500 retail accounts and translated marketing/merchandising strategy into executable scopes across photography, design, content, Packaging and signage.
• Coordinated cross-functional delivery from brief through release, stewarded schedules and budgets, and upheld brand standards across print and digital channels.
• Ran intake, estimating, resourcing, and trafficking across internal creatives and external partners; balanced priorities to meet SLAs and quality standards.
• Led the governance cadence—kickoffs, creative reviews, weekly status, and QBRs—with clear milestones, owners, and change control; maintained a single source of truth for decisions and risks.
• Aligned cross-functional stakeholders (Marketing, Merchandising, Brand, Growth, Product, eComm, Legal, Finance) so dependencies and approvals stayed on track.
• Converted strategy into channel-ready deliverables for print and digital; coordinated creative and production partners through final release.
• Governed the asset lifecycle with integrated PM + DAM workflows (naming, metadata, versioning) to drive reuse and faster retrieval.
• Monitored budget health (forecast vs. burn), surfaced tradeoffs early, and safeguarded scope and quality.
• Translated performance insights into phased roadmaps and proposals that expanded the engagement and improved operational efficiency.
• Oversaw full project lifecycle for retail and consumer campaigns across photography, design, packaging signage and digital.
• Delivered consistent on-time, under-budget results, increasing client satisfaction by 90%.
• Streamlined client feedback workflows, reducing revisions and accelerating timelines.

• Managed an omni-channel photo/video studio that produced product imagery and motion for eCommerce, social, email, and marketing campaigns.
• Set the visual standard for digital product content, led a multidisciplinary crew, and owned end-to-end production—from brief and sample intake through shoot, post, QC, and delivery—while stewarding schedules, budgets, and performance targets.
• Led and developed a studio team of photographers, stylists, videographers, retouchers, image specialists, and producers; built a collaborative, on-set culture focused on precision and speed.
• Defined the look & feel for product photography and video (lighting, composition, color targets); authored a style guide that increased visual consistency [X]% across on-model and off-figure work.
• Planned shoots end-to-end—shot lists, set design, props, call sheets, and stage calendars—raising first-pass approvals 60% and reducing reshoots 75%.
• Ran on-set production and trafficking (sample/product flow, check-in/out, inventory control); cut missing/late samples 95% and kept daily shot goals on track.
• Implemented a standardized capture-to-post pipeline (tethered capture, file naming, color management, delivery specs); shortened edit/retouch turnarounds 45%.
• Partnered with Art Directors to align concepts and brand cues for web, social, and marketing placements; translated direction into actionable lighting/set notes for crews.
• Managed studio schedules, staffing, and stage utilization across concurrent sets; introduced changeover playbooks that increased throughput 80%.
• Controlled shoot budgets and cost drivers (equipment rental, overtime, set materials); produced quarterly rollups and identified savings of 75% without sacrificing quality.
• Established quality checks at capture and post (focus/exposure, color accuracy, clipping paths, motion duration); reduced defects to ≤ 80% of assets delivered.
• Built contingency plans for peak seasons and special projects; onboarded freelancers and vendors quickly with clear briefs and safety protocols.
• Kept the team current on techniques and tools through test shoots and training; piloted new lighting setups and motion templates that improved engagement/conversion by 35% (A/B test).
• Mentored and developed the studio team through structured 1:1s, growth plans, and cross-training/rotation paths; improved retention 50% by balancing workloads and prioritizing wellbeing.

• Captured high-quality images for various clients and events.
• Edited photographs using industry-standard software and techniques.
• Collaborated with clients to understand their vision and preferences.
• Managed lighting equipment to achieve optimal photo conditions.
• Organized and maintained studio equipment for efficient workflow.
• Established strong client relationships to ensure repeat business and referrals.
• Edit photos using Adobe Photoshop and other software applications.
• Set up lights, backdrops, and props for shoots and events.