Elmir Ovcina
Lilburn,GA
Summary
i am team oriented ,reliable and dependable individual with people and strong leadership skills
Attracting and retaining top accounts. Maintaining strong relationships with clients and improving sales and market share .Goal driven.
Overview
12
12
years of professional experience
Work History
Senior Account Executive
Northside Deli Provisions
Atlanta, GA
05.2017 - Current
- Conducted extensive market research to develop competitive pricing strategies.
- Organized promotional events and campaigns to generate brand awareness.
- Negotiated contracts with vendors for advertising services and other resources.
- Analyzed industry trends and monitored competitors' activities to identify opportunities for growth.
- Created detailed reports on sales performance, revenue forecasts, and budget expenditures.
- Maintained up-to-date knowledge of industry trends and developments in order to better serve clients' needs.
- Developed strategies for increasing sales volume through existing clients as well as new ones.
- Attended trade shows and conferences in order to network with potential partners.
- Cultivated strong relationships with key stakeholders such as media outlets, suppliers, and vendors.
- Recruited new account executives as part of a team expansion effort.
- Created promotional materials such as brochures, flyers, emails., that highlighted the company's offerings.
- Established, documented and implemented account management processes and procedures.
- Researched and secured new accounts within assigned territory to increase sales and profitability.
- Formulated plans to expand business operations and grow overall territory and client base.
- Contacted individuals and organizations to explain services and products offered.
- Oversaw high-worth accounts by directing employees and coaching new account managers.
- Efficiently communicated with account holders about payment changes and product updates.
- Managed outside accounts team to set goals, provide incentives and evaluate performance.
- Identified and developed contacts for industry programs that meet client needs.
- Conferred with department heads regarding contracts, selection of advertising media and products to advertise.
- Recruited sales team members and coordinated team activities to maximize sales and minimizing costs.
- Identified customer needs by asking questions and advising on best solutions.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Produced sales documents, finalized deals and filed records.
- Increased profitability and revenue by generating $[Amount] in sales.
- Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
- Reduced process lags by training employees on best practices and protocols.
- Recruited, hired and trained new hires to optimize profitability.
- Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
- Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
- Greeted and assisted customers to foster positive experiences.
- Analyzed sales space capacities based on system parameters, securing high stock availability.
- Recognized security risks to properly handle situations.
- Maximized sales by keeping areas tidy, fully stocked and correctly priced.
- Engaged casual shoppers to provide information about featured products and recommend merchandise, driving sales by [Number]%.
- Replenished and arranged items to maintain appearance.
- Posed as models for advertising, artistic creation and display of goods.
- Operated register, handled cash and processed credit card transactions.
- Reset store displays for special events and seasonal merchandise changes.
- Developed and executed strategic marketing plans to increase product sales.
- Collaborated with cross-functional teams to drive successful product launches.
- Ensured compliance with relevant regulations throughout all aspects of operations.
- Reached out to accounts to measure customer satisfaction and increase revenue.
District Manager
Matador Distributing
Atlanta, GA
09.2012 - 06.2017
- Regularly communicated updates regarding changes in corporate policies or procedures down through store level employees.
- Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
- Provided feedback on products, pricing, promotions, marketing campaigns, competitive activities and customer service issues.
- Prepared weekly reports on sales activity, successes and areas needing improvement.
- Conducted regular meetings with sales staff to review progress against goals.
- Negotiated contracts with customers to maximize profits while meeting customer needs.
- Implemented incentive programs designed to motivate the sales force within the district.
- Monitored inventory levels at retail outlets within the district in order to ensure adequate stock availability for customers.
- Participated in trade shows and other promotional events as required by company policy.
- Developed budgets for each store in the district based on projected revenue goals.
- Created detailed reports summarizing all aspects of district operations including financials, staffing levels and customer feedback.
- Evaluated individual store performance against budget projections using analytics software tools.
- Collaborated with other departments such as marketing, finance, human resources and operations in order to ensure success across all areas of responsibility.
- Recruited new members for the sales team when needed according to established criteria.
- Assessed employee performance through regular reviews and documented any areas needing improvement or development.
- Organized regional conferences for managers from multiple districts in order to exchange best practices.
- Set clear objectives and helped team members develop plans to achieve quotas.
- Supervised sales strategy, training, team structure and communication of regional sales program.
- Assessed effectiveness of sales representatives and implemented courses of action to rectify weaknesses.
- Collaborated with clients and management teams to form strategic relationships and resolve unique business problems.
- Analyzed data to identify key market trends and opportunities.
- Created and maintained sales environment to support business objectives.
- Secured long-term accounts, managed sales presentations and provided recommendations to promote brand effectiveness and product benefits.
- Directed sales and marketing activities of team of professionals covering [Type] territory.
- Analyzed regional market trends to discover new opportunities for growth.
- Supported individual representative performance goals and division benchmarks to maximize sales performance.
- Formulated regional sales approach based on solid customer relationships and market-driven planning.
- Created award-winning programs, strategies and sales tools from concept to completion, resulting in greater team efficiency and effectiveness.
- Exceeded national customer satisfaction surveys for [Number] consecutive years.
- Serviced large accounts, working to expand business reach and leveraging network connections to penetrate new accounts.
- Strengthened client retention by liaising between builders and customers to mitigate financial discrepancies.
- Negotiated beneficial long-term contract renewals with franchise owners and sales affiliates.
- Evaluated competitor marketing campaigns to create pricing, direct mail and media advertising strategies.
- Delivered fastest percentage of growth in sales, totaling over [Number]% YoY for [Number] consecutive years.
- Hired and motivated high-performing sales team achieving over $[Amount] in new sales per year.
- Negotiated and closed long-term product contracts with big-box accounts.
- Established new business with direct sales and channel partnerships worth in excess of $[Amount] in yearly revenue.
- Controlled promotional budget to implement effective marketing strategies through media buys, event marketing and sponsorship programs.
- Built strong rapport with key business sources, resulting in [Number]% increase in referrals.
- Visited clients to negotiate prices and to increase product presence.
- Created direct mailer marketing strategy while initiating service scheduling and mobile responsive website program to aid in increasing sales by $[Amount].
- Penetrated new markets by investigating competitor products, services and trends.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Directed and coordinated products, services and sales activities.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Supported sales team members to drive growth and development.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted market research and reported on competitors.
- Determined price schedules and discount rates.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
- Used change methodologies to increase sales and led projects for increased productivity.
- Reviewed operational records and reports to project sales and determine profitability.
- Prepared budgets and approved budget expenditures.
- Gained market share in new sales performance through aggressive team training.
- Oversaw regional and local sales managers and staff.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Developed and significantly grew assigned territory [Number]% within first year.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
Education
Associate of Arts -
Berufs Schule Naila
Naila 05-1996
Affiliations
I like to work out in the gym with my sons, every time we get a chance.
Languages
English
Professional
German
Professional
Bosnian
Native/ Bilingual
Timeline
Senior Account Executive
Northside Deli Provisions
05.2017 - Current
District Manager
Matador Distributing
09.2012 - 06.2017
Associate of Arts -
Berufs Schule Naila
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