Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Eloisa Peterson

Las Vegas,NV

Summary

Combining artistry and data analysis, I create visually stunning marketing materials while strategically targeting audiences, thriving in fast-paced environments and collaborating cross-functionally to exceed business objectives. Looking ahead, I am eager to leverage my graphic design skills, data analysis expertise, and passion for revenue generation to contribute to an innovative organization that values measurable results.

Overview

9
9
years of professional experience
1
1
Certification

Work History

HubSpot Specialist - Automated Email & SMS

Dynojet Research Inc.
01.2022 - Current
  • Automated Email Marketing Analyst, specializing in outbound communication strategies.
  • Proficient in leveraging analytics tools to gather insights and make data-driven decisions to optimize email sends.
  • Extensive knowledge of B2B and B2C marketing channels, with focus on producing effective and engaging content.
  • Exceptional skills in teaching and training stakeholders on utilizing HubSpot for email marketing campaigns.
  • Successful track record in executing automated text message campaigns to targeted markets.
  • Strong understanding of email marketing best practices, deliverability, segmentation, and A/B testing.
  • Managed and maintained email marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.
  • Boosted email revenue attribution by 63% YOY.
  • Implemented text messaging for first time in company's history and generated lucrative revenue contributions.

Graphic Designer

Dynojet Research Inc.
05.2019 - 12.2021
  • Designed complete ad campaigns both in print and in digital form. Many times one ad campaign would yield over 32 variations with a single streamline message.
  • Designed automated email workflows, driving lead nurturing and increasing customer engagement by 30%.
  • Developed trade show materials both print and digital such as product catalog books, booth graphics, social ads.
  • Helped develop company's brand identity as a whole.

Multi-Media Designer

The Automation Studio
06.2016 - 06.2017
  • Designed user interfaces (UI) for smart home systems, ensuring a seamless and intuitive user experience across various devices and platforms.
  • Collaborated closely with the product development team to understand user requirements, translate them into visual concepts, and iterate on designs based on user feedback and usability testing.
  • Created wireframes, mockups, and prototypes to communicate design ideas and facilitate discussions with stakeholders.
  • Developed iconography, illustrations, and visual assets that aligned with the brand identity and enhanced the overall user experience.
  • Stayed updated on emerging trends and technologies in home automation and incorporated them into design solutions.

Multi-Media Designer

NSTec - Department Of Energy
06.2014 - 06.2015
  • Designed and developed visual content for counter-terrorism campaigns, including infographics, posters, brochures, and digital assets.
  • Created engaging videos and animations to educate and raise awareness about counter-terrorism strategies and security measures.
  • Collaborated with subject matter experts to translate complex concepts into visually compelling and easy-to-understand multimedia materials.

Education

Bachelor of Science - Graphic Design & Communication

The Art Institute of Las Vegas
Las Vegas, NV
06.2016

Skills

  • Email Marketing Strategy
  • SMS Automated Campaigns
  • Project Management
  • Design and Layout
  • A/B Testing and Optimization
  • Segmentation and Personalization
  • Deliverability and Compliance
  • Data Analysis
  • Communication and Collaboration
  • Expert Level - Adobe Creative Cloud

Certification

  • Digital Marketing - Awarded Jan 26, 2022
  • Content Marketing - Awarded Feb 28, 2022
  • HubSpot Marketing Software - Awarded Jan 26, 2022
  • Email Marketing - Awarded Jan 7, 2022

Timeline

HubSpot Specialist - Automated Email & SMS

Dynojet Research Inc.
01.2022 - Current

Graphic Designer

Dynojet Research Inc.
05.2019 - 12.2021

Multi-Media Designer

The Automation Studio
06.2016 - 06.2017

Multi-Media Designer

NSTec - Department Of Energy
06.2014 - 06.2015

Bachelor of Science - Graphic Design & Communication

The Art Institute of Las Vegas

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Eloisa Peterson