Summary
Overview
Work History
Education
Skills
Timeline
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Scott Hammel

New York,NY

Summary

Commercial director and digital marketing professional of 14+ years of proven success developing and executing best-in-class content for global consumer brands.

Overview

15
15
years of professional experience

Work History

Digital Content Specialist

Makeup By Mario
02.2021 - Current
  • Lead and direct the creative vision and execution for over 15 DTC products, ensuring alignment with brand marketing goals and delivering impactful content across social platforms.
  • Streamline and optimize in-house content shoots by refining processes, optimizing budgets, and leveraging data to continuously innovate and deliver top-tier marketing assets and performance.
  • Leverage video storytelling techniques to create captivating content for social media platforms, driving user engagement and shareability.
  • Build and foster high-performing cross-departmental and cross-platform relationships, driving collaboration to produce over 500 million organic video views and increase social following from 9 million to 13 million.

Director, Founder

Scotterpop Studio
01.2010 - Current
  • Creative lead for for viral short-form content for DTC brands, overseeing the development and execution of campaigns that collectively achieved 1 billion+ views.
  • Produce, shoot, and edit high-impact commercial photography and video, ensuring alignment with editorial strategies and maximizing engagement for global beauty and wellness brands across various formats and platforms.
  • Collaborate closely with global brands to tailor content strategies that resonate with diverse audiences and drive measurable business outcomes.
  • Lead creative brainstorming sessions and guided the development of innovative video concepts, pushing the boundaries of traditional content formats.

Director of Social Media

Milk Makeup
01.2019 - 06.2020
  • Owned and led the editorial strategy for Milk Makeup's social content , driving the brand's social following from 1M to 2.5M while maintaining a 3% engagement rate.
  • Developed and executed high-impact social media campaigns for 8 product launches, 6 international launches, 10 influencer activations, and 2 brand trips, significantly boosting acquisition, awareness, and engagement.
  • Established Milk Makeup as a leading beauty brand on TikTok , achieving 300k new followers, 30M views, and a 17% engagement rate in just three months, while overseeing all content production for social and campaign initiatives.
  • Mentored junior staff members in best practices for creating engaging content tailored to specific platform algorithms and audience preferences.

Senior Content Creator

Milk Makeup
02.2018 - 01.2019
  • Developed and oversaw creative direction for all digital content across owned social media channels
  • Generated platform-specific content as part of month-long content calendars that laddered up to overarching channel strategies
  • Grew social engagement from .2% to 3% on Instagram
  • Responsible for growth and development of one direct report

Director of Photography

Benefit Cosmetics
02.2015 - 02.2018
  • Produced and directed a diverse array of branded entertainment, tutorial, and educational videos, enhancing the U.S. brand and digital marketing strategy.
  • Supported in the growth of Benefit's YouTube channel, crafting compelling content that drove increased customer interest and acquisition.
  • Facilitated high-impact content opportunities through influencer activations and brand trips, both domestically and internationally, aligning with strategic marketing goals.
  • Managed complex shooting schedules , ensuring timely completion of projects while maintaining high artistic standards.

Education

Bachelor of Arts - Motion Picture And Television

Academy of Art University
San Francisco, CA

Skills

    Directing

    Video Editing

    Premiere Pro

    After Effects

    Commercial Photography

    Visual Storytelling

    Social Media Strategy

    Team Leadership

    Collaborative Office Culture

Timeline

Digital Content Specialist

Makeup By Mario
02.2021 - Current

Director of Social Media

Milk Makeup
01.2019 - 06.2020

Senior Content Creator

Milk Makeup
02.2018 - 01.2019

Director of Photography

Benefit Cosmetics
02.2015 - 02.2018

Director, Founder

Scotterpop Studio
01.2010 - Current

Bachelor of Arts - Motion Picture And Television

Academy of Art University

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Scott Hammel