Elrin Esporlas
LA Fitness
Plainfield,IL
6
years of professional experience
Sales-focused Personal Training Director with a proven track record in revenue growth and client relationship management. Expertise in upselling and staff development, achieving an increase from $62,000 to $86,000 in revenue and hitting consistent upselling penetration marks through value building presentations and executing exceptional follow-ups with clients.
Work History
Personal Training Director
1 Year 5 Months- Included in every membership sales process to upsell and increase participation in training programs.
- Conduct outreach to reel in potential clients from outside of the club and connected with exiting members to upsell through cold calling and marketing on foot.
- Hired and mentored new trainers and sales reps by providing guidance on client evaluation strategies, best practices for client retention and generating new business. (Hosted 1 District meeting on sales strategy for sales representatives.)
- Increased revenue goal from 62,000$ to its peak 86,000$ through relationship building with current clients and personal sales.
- Hit personal training sales penetration goal 11 times in the first year.
- Managed large client list for 10+ trainers (100+ clients) to help achieve revenue goals by securing resigns or upselling packages.
Personal Trainer
3 Years 4 Months- Achieved "Master Trainer" title by hitting target marks in sessions serviced and personal contract. (120+ sessions serviced and 4k in contract a month.)
- Generated leads to set up consultations.
- Conducted face to face consultations to close resigns and new business.
Membership Sales Representative
7 Months- Conducted comprehensive member needs assessments to tailor fitness solutions effectively and build value for the close or to upsell.
- Generated leads through proactive outreach and relationship building with potential members.
- Performed 50-100 cold calls a day to set up appointments and close memberships.
Major Sales/Front End
8 Months- Guided people in making the right decision with big purchases.
- Started as 1 of 24 seasonal workers and ended up 1 of 3 kept on board from the group due to work ethic.
- Worked efficiently in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations. (Worked in 4 different departments.)
Education
High School Diploma
Skills
Sales and marketing strategies
Prospecting and lead generation
Cold calling
Revenue growth and sales penetration
Upselling and cross selling
Recruitment and hiring
Client relationship management (retention and experience)
Staff development
Adaptability and flexibility
Timeline
Personal Training Director
LA Fitness
01.2025 - CurrentRead More
Personal Trainer
XSport Fitness
08.2021 - 12.2024Read More
Membership Sales Representative
X-Sport Fitness
01.2021 - 08.2021Read More
Major Sales/Front End
Costco Wholesale Corp
09.2020 - 05.2021Read More
Naperville Central High School
High School Diploma
Read More