ELSA STATZ
Denver,CO
Summary
Marketing communications professional with diverse experience in driving brand awareness and engagement. Proven ability to develop and execute strategic communication plans, crafting compelling content across multiple platforms. Strong focus on collaboration, adaptability to dynamic environments, and delivering measurable results. Skilled in digital marketing, public relations, and project management, bringing creativity and analytical thinking to every project.
Overview
8
8
years of professional experience
Work History
Digital Marketing Communications Manager
Endogastric Solutions (Acquired by Merit Medical)
04.2024 - 07.2024
- Company Overview: Acquired by Merit Medical
- Assisted in managing and updating Endogastric Solutions, GERDHelp, and TIF Marketing Resource Center websites
- Assisted in developing and executing messaging at industry trade shows and events, including conference promotion, advertisements, targeted email campaigns, booth graphics, HCP presentations, website sponsorships, user-group meetings, and workshops
- Managed patient marketing programs, DTC social media, developed and updated patient marketing content
- Managed the EGS co-funded marketing program, including budget management, fund allocation, agreement oversight, template development and updating, results monitoring, and optimization strategies
- Devised and executed integrated, online and direct marketing campaigns.
Digital Marketing Project Manager
HomeTree Digital
01.2023 - 11.2023
- Lead and manage all aspects of digital marketing projects, including strategy development, planning, execution, and optimization for multiple clients
- Collaborate with cross-functional teams, such as marketing, design, development, sales and analytics, to ensure seamless project delivery
- Develop and maintain project timelines, budgets, and resources to ensure project milestones are met within scope
- Manage internal team members on a project to project basis and two direct reports
- Evaluated the success of various marketing initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement
Digital Marketing Manager
Easterly Funds (Formerly James Alpha Advisors)
12.2019 - 12.2022
- Design and develop all email marketing materials
- Optimized email content and send lists resulting in an increased click through rate from 1.98% to 14.26%
- Achieved 73% increase in website traffic over a year by optimizing SEO
- Design, maintain, and manage all print marketing pieces for 12 mutual funds including, but not limited to, monthly fact sheets and quarterly sales flyers
- Redesigned website for improved user experience and maintained content accuracy on a monthly basis
Digital Marketing Specialist
Eating Recovery Center
07.2018 - 12.2019
- Supported content development by creating, editing, and publishing brand content for the website, blog, social media platforms, and campaign initiatives
- Managed large scale digital marketing projects including the annual Eating Recovery Day event resulting in press coverage from Teen Vogue and HealthLine.com
- Coordinated all social media team activities, including channel moderation, inbox management, and live events
- Made website updates and ensured that the latest search engine optimization strategies were implemented resulting in a 51.2% increase in website traffic in 2019 as compared to the last year
- Designed and developed all email marketing materials and maintained e-mail marketing schedule
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
Communications Associate
Exact Science
02.2016 - 05.2018
- Managing editor and content creator for internal website
- Calculated digital metrics for website traffic and social media platforms
- Managed regulatory approval process for corporate affairs content
- Created content and managed corporate blog
- Boosted corporate social media engagement with consistent and creative content creation
Education
BACHELOR OF ARTS - MAJOR IN ENGLISH
University of Wisconsin
Skills
- Project management
- Web content development
- Social media strategy
- Copywriting
- Corporate blogging
- Layout design
- Photo editing
- Market research
- Video editing
- SEO and Google Analytics
- Email Marketing
- Journey Building
- Email Marketing: HubSpot, MailChimp, Marketing Cloud, Pardot
- Graphic Design: Adobe Creative Suite, Figma, Canva
Languages
HTML
Limited Working
Timeline
Digital Marketing Communications Manager
Endogastric Solutions (Acquired by Merit Medical)
04.2024 - 07.2024
Digital Marketing Project Manager
HomeTree Digital
01.2023 - 11.2023
Digital Marketing Manager
Easterly Funds (Formerly James Alpha Advisors)
12.2019 - 12.2022
Digital Marketing Specialist
Eating Recovery Center
07.2018 - 12.2019
Communications Associate
Exact Science
02.2016 - 05.2018
BACHELOR OF ARTS - MAJOR IN ENGLISH
University of Wisconsin
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