Elsie D Martinez
San Antonio
Summary
Highly motivated professional with a strong dedication to delivering outstanding customer service and a drive to excel in a professional work environment. Committed to taking ownership of responsibilities and exceeding sales revenue targets. Seeking opportunities to contribute expertise and dedication to drive success and provide exceptional service to customers.
Overview
20
20
years of professional experience
Work History
Catering Sales Service Manager
Hilton San Antonio Hill Country Hotel & Spa
05.2021 - Current
- Coordinated trade shows and other events to showcase offerings while networking with prospective clients.
- Secured competitive pricing agreements with suppliers, boosting profit margins effectively.
- Coordinated efforts with financial teams to manage accounts receivables,
- Increased catering sales by consistently meeting and exceeding clients'' needs through personalized service and attention to detail.
- Actively participated in weekly staff meetings aimed at discussing sales performance, providing valuable input to improve team efficiency and achieve desired outcomes
- Increased revenue through upselling additional services and amenities to clients during the event planning
- Troubleshot issues that arose during events, implementing quick solutions to minimize disruptions without compromising guest
- Evaluated post-event feedback from attendees and clients alike to identify areas of improvement moving forward.
- Maintained detailed records of all events, tracking food and beverage minimums, sales taxes exemptions and banquet checks
- Coordinated transportation and parking through spotify
- Collaborated with cross-functional teams including catering, audiovisual departments to ensure smooth execution of events.
- Managed large-scale events successfully, coordinating staff and resources to ensure seamless execution.
- Collaborated with culinary team to develop innovative menu options, enhancing the overall quality of event offerings.
- Developed strong partnerships with local event venues, resulting in mutually beneficial referral agreements for increased business opportunities.
Catering Sales Manager
Doubletree by Hilton La Cantera
10.2019 - 05.2021
- Successfully managed a diverse range of events including weddings, corporate functions, and special occasions, consistently exceeding client expectations.
- Coordinated with event planners for floor and table layouts, guest numbers, and overall catering needs.
- Designed catering packages to increase sales and customer experience.
- Worked with chefs to plan menus according to client needs and budgets.
- Conducted post-event evaluations with clients, identifying areas for improvement and implementing changes accordingly.
- Customized catering packages to meet specific client needs, ensuring high levels of customer satisfaction.
- Cultivated relationships with venue managers, broadening network and opportunities for business growth.
- Monitored and adjusted pricing, discounts and promotions to maximize profitability.
- Exceeded both quarterly and annual sales goals.
- Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge.
Catering Sales Manager
Hilton Palacio Del Rio
05.2017 - 10.2019
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
- Exceeded both quarterly and annual sales goals.
- Monitored industry trends to stay competitive within the catering market space.
- Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
- Built strong partnerships with local businesses for referrals, expanding the company''s clientele base.
- Managed post-event follow-up process, soliciting feedback from clients to continually refine services offered.
- Maximized event profitability by upselling additional services and menu items to clients.
- Conducted site visits for prospective clients to showcase venue capabilities and offerings.
- Collaborated with culinary team to develop innovative menus tailored to specific client needs and preferences.
- Built relationships with customers and community to establish long-term business growth.
Catering Sales Manager
Embassy Brooks Hotel & Spa
08.2016 - 05.2017
- Development and implementation of a strategic marketing plan to ensure growth of catering revenue to meet annual budget
- Responsible for negotiating all incoming leads for Meeting Broker leads, Phone leads & Walk ins
- Directed operations for large-scale off-site Hanger 9 Venue exceeding 8700 square feet.
- Assist with catering competitive analysis report and create menu format
- Solicited and prospected new group business, Developed contracts & negotiate terms with groups to secure repeat business
- Successfully managed a diverse range of events including weddings, corporate functions, and special occasions, consistently exceeding client expectations.
- Handled catering scheduling, ordered food and planned events.
- Coordinated with event planners for floor and table layouts, guest numbers, and overall catering needs.
- Designed catering packages to increase sales and customer experience.
- Worked with chefs to plan menus according to client needs and budgets.
Executive Meeting Manager
DoubleTree by Hilton San Antonio Airport
07.2013 - 07.2016
- Managed group bookings of up to 20 rooms with catering.
- Consistently met monthly and quarterly goals through proactive room sales to small groups.
- Secured repeat business by scheduling follow-up client bookings.
- Consulted clients before departure to confirm contract details and gather feedback for potential future dealings.
- Manage the upkeep of accounts, contacts, and comprehensive business data.
- Collaborated with culinary and front office teams to convey group information.
- Responsible for negotiating all incoming leads from Star Site, Meeting Broker, Cvent
- Participation in trade shows and team sales blitz as hotel representative
Sales Manager
Norris Conference Center San Antonio
09.2010 - 07.2013
- Executed marketing strategies for SMERF clients.
- Identified and secured new avenues for group business.
- Participated in trade shows and wedding fairs
- Developed contracts & negotiate terms with groups to secure business
- Maintained exceptional performance by exceeding $22,000 in weekly sales quotas.
- Managed the negotiation process for all leads obtained through Norris Quick Quote, Cvent and other platforms.
- Participated in preparing a competitive analysis report and developing updated menu format.
Catering Manager
Hilton San Antonio Airport
10.2004 - 09.2010
- Surpassed monthly catering targets consistently.
- Coordinated booking requests involving fewer than ten rooms coupled with catering contracts.
- Oversaw end-to-end execution of catering events to maintain service quality.
- Handled lead negotiations from Hilton Direct, SACVB, and multiple channels.
- Developed and executed strategic marketing plans to achieve sales targets.
- Engaged in trade shows as hotel representative to build market presence.
Education
Accounting
Central Texas College
Fort Greely, AK02.1996
Graduate Certificate - Marketing
Highlands High School
San Antonio, TX06.1986
Skills
- Delphi 2013
- Sales Pro 20
- Hilton On Q System
- First Data Payment System
- Inn Fusion
- MS 2010 (Word, Excel, Outlook, Publisher)
- Hilton Systems: Hilton OnQ (PMS)
- RMS
- OnQInsider (Lobby)
- MeetingBroker
- Groups 360
- Salesforce Delphi FDC
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking Abilities
- Reliability
- Organizational skills
- Verbal and written communication
- Microsoft office
- Professionalism
Cellular
210-426-2464
Training
- Building Sales Results - Hilton Hotels
- Teller Training - Teller Training Institute
- Negotiating Skills - Hilton Hotels
- SACVB, CTA (Certified Travel Ambassador)
- Spring Road Show: Prospecting to win
Local Memberships
- The Greater Chamber of Commerce
- San Antonio Hispanic Chamber of Commerce
- South San Antonio Chamber of Commerce
Timeline
Catering Sales Service Manager
Hilton San Antonio Hill Country Hotel & Spa
05.2021 - Current
Catering Sales Manager
Doubletree by Hilton La Cantera
10.2019 - 05.2021
Catering Sales Manager
Hilton Palacio Del Rio
05.2017 - 10.2019
Catering Sales Manager
Embassy Brooks Hotel & Spa
08.2016 - 05.2017
Executive Meeting Manager
DoubleTree by Hilton San Antonio Airport
07.2013 - 07.2016
Sales Manager
Norris Conference Center San Antonio
09.2010 - 07.2013
Catering Manager
Hilton San Antonio Airport
10.2004 - 09.2010
Accounting
Central Texas College
Graduate Certificate - Marketing
Highlands High School
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