Elsie Jean Rodriguez
Lakewood,CA
Summary
25 years of detail-oriented and accomplished hospitality executive with proven track record of identifying and creating profitable business opportunities. Managed high profile independent resorts and international corporate brands. Committed to delivering results and developing tactical plans and supporting smooth operations using targeted problem-solving skills.
Overview
22
22
years of professional experience
Work History
Hospitality Task Force
EJ Hospitality
Lakewood, CA
06.2019 - Current
- Sheraton Columbus @ Capital Square, Columbus, Ohio - 400 rooms and 30,000 square feet of meeting space. Assisting with Sales and Marketing and Operations. The Hotel is in acquisition and transitioning to new owners the first of November 2023. 4 Months
- Sea Meadow Inn, Cape Cod Brewster MA Opening and operating an Inn for 2 years, just prior to Covid. Opening Team, planning and coordinating the day to day operation of the Inn. 2 Years
- Hotel Winters, Winters, CA - Opening Director of Sales for a 75 room luxury hotel. Executed the marketing plan, budget and branding model for the hotel. Negotiated all contracts with clients within the sales and food and beverage departments. Worked closely with team members to deliver project requirements, develop solutions and meet deadlines. 1 Year
- Hotel Irvine, Irvine, CA - Senior Sales Manager, assisted with Sales during Sales Manager transition. 6 Months
- San Francisco Airport Marriott, Burlingame, San Francisco, Senior Sales Manager handling all incoming sales groups. 1 Year
- The Camby, Phoenix, Arizona, - Senior Sales Manager, All Markets, Acquisition 1 Year. Consulted with clients to close sales, identifying decision-makers and facilitating paths to communication conducive to minimizing negotiation time.
Complex Senior Sales Manager
Le Meridien / Element
Utah, UT
05.2022 - 06.2023
- Pre-Opening remote sales for Le Meridien and Element Salt Lake City. Managing all group and transient markets. Creating brand awareness of the new project. Traveled to Utah monthly and additionally as needed.
- Built relationships with internal and external departments, and stakeholders.
- Generated leads though solicitation, tradeshows and partnering with Visit Salt Lake City Sales Team. Focusing on customer site inspections, tours and closing on business.
- Lead sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Supported sales team members to drive growth and development.
- Developed and significantly grew territory and exceeded assigned goals within first year.
- Researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks.
Senior Sales Manager
Renaissance Newport Beach
Lakewood, CA
11.2018 - 06.2020
- Plan and develop strategies to increase rooms and event revenues.
- Research and analyze data and reports to determine the best sales strategies.
- Continue to develop the pharmaceutical, medical, and automotive incentive markets. Working closely with Destination Marketing Organization partners and third party Site and Event companies; ConferenceDirect, HelmsBriscoe.
- Booked over $500,000.00 in quarterly group meetings, conferences and special events.
Executive Director, Global Accounts
Conference Solutions International
Los Angeles, CA
10.2017 - 10.2018
- Conference Solutions International is a full-service events agency specializing in the planning and execution of corporate meetings and conferences, incentive travel programs, and special events.
- Provided professional assistance to my clients through every step of the process, from venue site selection and contract negotiations to conference management.
- Identify the clients needs and ensure customer satisfaction
- Plan and execute event sizes from 10 over 1000 attendees
- Experience in interacting with high level officials; internal and external clients.
- Coordinate audio visual productions along with transportation needs; air and ground travel.
National Sales Director
Visit Huntington Beach
Huntington Beach, California
02.2014 - 10.2017
- Visit Huntington Beach is a Destination Marketing Organization (DMO)
- Responsibilities include generating group and event bookings that meet or exceed established revenue goals for the City of Huntington Beach.
- Develop and maintain relationships with corporate, associations and incentive meeting planners, to generate leads and group bookings for the city of Huntington Beach. Executed twenty five National Tradeshows a year.
- Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
Senior Sales Manager
Laguna Cliffs Marriott
Dana Point, CA
06.2011 - 02.2014
- Booked over $600,000.00 quarterly in guest room nights and food and beverage.
- Developed the pharmaceutical, bio-med and incentive vertical markets
- Strategically managed revenue streams by establishing sales targets, deployment strategies and go-to-market initiatives.
- Promoted products at trade shows across region, connecting with prospects and improving market penetration.
Senior Sales Manager
Omni Los Angeles Hotel
Los Angeles, CA
03.2010 - 06.2011
- Omni - Los Angeles is a luxury four-diamond hotel in the heart of Los Angeles that provides easy access to cultural and business destinations.
- Exceeded group goals during my tenure with the organization.
- Maintained existing accounts and identifying new market targets.
- Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies.
Director of Sales
Balboa Bay Resort
Newport Beach, CA
05.2002 - 03.2010
- Pre-opening team, during construction of the Resort
- Budgeting, forecasts and marketing plans
- Responsibilities include sales training, soliciting and developing and maintaining existing accounts in the following market segments; corporate, incentive, association and pharmaceutical markets.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
- Oversee all aspects of personnel management, monitor performance, and conduct periodic evaluations and salary reviews.
Education
Bachelor of Arts - Theater Management
California State Long Beach
Long Beach, CA05.1983
Timeline
Complex Senior Sales Manager
Le Meridien / Element
05.2022 - 06.2023
Hospitality Task Force
EJ Hospitality
06.2019 - Current
Senior Sales Manager
Renaissance Newport Beach
11.2018 - 06.2020
Executive Director, Global Accounts
Conference Solutions International
10.2017 - 10.2018
National Sales Director
Visit Huntington Beach
02.2014 - 10.2017
Senior Sales Manager
Laguna Cliffs Marriott
06.2011 - 02.2014
Senior Sales Manager
Omni Los Angeles Hotel
03.2010 - 06.2011
Director of Sales
Balboa Bay Resort
05.2002 - 03.2010
Bachelor of Arts - Theater Management
California State Long Beach
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