Summary
Overview
Work History
Education
Skills
Timeline
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Elson Lee

Elgin,IL

Summary

Senior Art Director with over 7 years of industry experience. Proven track record of successfully leading art direction for high-end client projects. Adept in overseeing all visual aspects of a project and offering creative concept, design solutions and strategies that fulfills client's marketing needs and objectives.

Overview

8
8
years of professional experience

Work History

Sr. Art Director

Merkle
04.2021 - Current
  • Worked with diverse clients, including Best Buy, Discover, Walgreens, Galderma, Sony, PlayStation, and more to deliver effective design solutions.
  • Implemented design strategies across various channels such as direct mail, email, social media (paid and organic), landing pages, DCO, microsites, presentation decks and display advertisements.
  • Developed targeted messaging strategies to drive engagement with client's brand.
  • Produced innovative digital experiences aligned with clients' direct marketing goals.
  • Utilized direct response best practices to help clients achieve strategic and targeting objectives.
  • Collaborate with cross-functional teams to ensure that creative projects align with strategic objectives, client requirements, and budget constraints.
  • Execute hands-on design work and provide art direction on variety of projects, bringing innovative ideas and design concepts from inception to final delivery.
  • Contribute to development of new business pitches, leveraging design expertise to showcase agency's capabilities and drive client acquisition.

Art Director

Merkle
07.2018 - 04.2021

Sr. Graphic Designer

Marc Realty
05.2017 - 07.2018
  • Produced design solutions and marketing materials for over 30 commercial properties in Chicago and its suburbs.
  • Executed marketing strategies targeting high-end clients, resulting in significant leasing improvement.
  • Developed brand identities for over 20 commercial buildings, ensuring consistent messaging across all communication and digital platforms.
  • Managed and updated company and listing sites for optimal user experience.

Graphic Designer

FCH
06.2016 - 03.2017
  • Collaborated with clients such as First Hawaiian Bank, Pepsi, Honolulu Star-Advertiser, and ESPN, creating promotional ads and creative assets to enhance brand awareness.
  • Translated business requirements and consumer needs into visually engaging designs.
  • Incorporated audience insights, product benefits, offers, and KPIs to drive improved performance.
  • Produced graphic and visual materials for advertisements and promotions.
  • Conducted market research to inform social media campaigns and drive engagement.

Design Manager

University Of Hawaii
04.2015 - 06.2016
  • Led team of 4 designers and 1 production assistant, ensuring high-quality and professional design work.
  • Mentored junior designers on design creation and conceptualization.
  • Managed project finances and budgets, including internal billing.
  • Successfully rebranded and marketed department, increasing client traction.

Education

Bachelor of Fine Arts - Graphic design

University of Hawaii At Manoa
Honolulu, HI

Skills

  • ADOBE CREATIVE CLOUD
    Photoshop, InDesign, Illustrator, Premiere Pro
  • OTHER SOFTWARE
    Microsoft PowerPoint, Squarespace, Wordpress, Figma, Woobox
  • TECHNICAL CAPABILITIES
    Art Direction, Graphic Design, Branding & Identity, Typography, Illustration, UI/UX, Layouts, Video Editing, Print, Digital, Web Design, Photography Direction, Project Management, Creative Concept Development, Storyboarding, Social Media, Animation - Gifs, Visual Communication, Creative Strategy

Timeline

Sr. Art Director

Merkle
04.2021 - Current

Art Director

Merkle
07.2018 - 04.2021

Sr. Graphic Designer

Marc Realty
05.2017 - 07.2018

Graphic Designer

FCH
06.2016 - 03.2017

Design Manager

University Of Hawaii
04.2015 - 06.2016

Bachelor of Fine Arts - Graphic design

University of Hawaii At Manoa

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Elson Lee