Elspeth M. Deans
Mequon,WI
Summary
Entrepreneurial, hardworking professional offering strong problem-solving and relationship building and retention skills. Ability to oversee multiple tasks and accounts simultaneously. Pursues opportunities to learn new skills and contribute to group success. Extremely personable with a natural aptitude to effectively participate in meetings and events as the face and voice of a company.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales Representative
Johns Manville
07.2017 - Current
- Sell commercial roofing products and systems to generate new business and grow profitability
- Increased market share by 10% and exceeded company defined sales goals
- Reviewed roof blueprints and created solutions for customers
- Built and maintained relationships with over 20 contractor accounts along with distributors, consultants and building owners.
- Used customer insights to develop innovative sales strategies to increase sales
- Generated new leads through networking and attending industry events
- Negotiated contracts with clients and developed relationships with key personnel
- Utilized CRM software to manage customer accounts and track performance metrics
- Collaborated with cross-functional teams to identify and address customer needs
- Negotiated prices, terms of sales and service agreements
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions
Technical Representative
Roofing Systems
10.2019 - 07.2022
- Maintained and built relationships with over 40 customers to support their needs and solve problems
- Worked cross-functionally with sales to reach targets in specified territory
- Performed field inspections of applications by approved contractors
- Worked independently to manage specified territory and accounts while also supporting other open territories
- Provided installation training and assistance to customers
- Supported Microsoft Teams Site launch used by internal Technical Services Team and created new processes within Teams for reporting and metrics tracking
- Developed and implemented new personnel onboarding to improve Technical Representative onboarding and training
- Authored best practices documentation for use in new personnel onboarding processes
Program Marketing Specialist
Roofing Systems
05.2019 - 09.2019
- Administered customer loyalty program, focused on membership engagement and retention, tier qualification and new customer onboarding
- Prepared program reports and distributed to key stakeholders
- Supported execution of program elements to provide personalized and relevant experiences
- Provided excellent customer service and served as liaison for customer questions or escalations
- Used CRM reports to analyze customer qualifications and customer lifecycles
- Managed vendor relationships for content creation and customer spotlights
Product Marketing Coordinator
Roofing Systems
06.2018 - 04.2019
- Developed content focused on translating highly complex, technical information into user-friendly, customer-focused format based on voice of customer research
- Produced collateral for safety campaigns to improve safety culture in plants
- Executed product promotions and improvements alongside product managers
- Engaged in management of website and blogs
- Supported commercialization of three new products by producing technical documents, installation instructions, product labels, and marketing collateral
- Generated accurate project forecasts and project timelines
- Organized and managed events and trade shows
- Participated in community events to build relationships
- Planned and executed internal and external marketing events
Marketing Communications Intern
Roofing Systems
05.2017 - 05.2018
- Created media kits and utilized promotional materials to meet specific strategic initiatives
- Wrote engaging and successful marketing, advertising, and website copy
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style
Marketing/Business Intern
Fond du Lac Area Women’s Fund
10.2017 - 05.2018
- Helped with planning and hosting of marketing events
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
- Wrote copy for social media posts, promotional emails and other marketing collateral
- Performed office administrative duties to enhance team cohesiveness
- Conducted market research to identify new opportunities and target markets
Education
BBA - Marketing, Management
Marian University
Fond Du Lac, WI05.2018
Skills
Client Needs Assessment
- Project Management
- Technical Guidance
- Process Improvement
- Customer Service
- Account Management
- Customer Relations
- Relationship Building
- Product Marketing
- Communications Management
- Time Management
Proficient in:
Salesforce, SharePoint, SAP, Squarespace, MailChimp, Adobe Photoshop, Adobe InDesign, Adobe DAM, Showpad, Exhibit Force, Excel, PowerPoint, Microsoft Teams, Zoom
Accomplishments
- Collaborated with team of [Number] in the development of [Project name].
- Achieved [Result] through effectively helping with [Task].
Affiliations
- Midwest Roofing Contractors Association & Young Contractors Council
- Women in Manufacturing
Certification
- OSHA 30 Hour Certification
- OSHA 10 Hour Certification
- Certified Personal Trainer - American Council on Exercise
Timeline
Technical Representative
Roofing Systems
10.2019 - 07.2022
Program Marketing Specialist
Roofing Systems
05.2019 - 09.2019
Product Marketing Coordinator
Roofing Systems
06.2018 - 04.2019
Marketing/Business Intern
Fond du Lac Area Women’s Fund
10.2017 - 05.2018
Sales Representative
Johns Manville
07.2017 - Current
Marketing Communications Intern
Roofing Systems
05.2017 - 05.2018
BBA - Marketing, Management
Marian University
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