Elvira Cortes

• Leading the creation of unique marketing experiences (virtual and live) based on customers’ needs, industries, targeted audience, and priorities
• Develop integrated marketing events strategies, for top IT companies, producing 1:20 ROI
• Managing cross architectures pipeline creation events for IT Distributors and their vendors
• Managing and conducting the first metaverse event for women in cybersecurity.

• Global Security Solutions Organizations – Latam (20172020)
• Executed the marketing cybersecurity strategy leading within Americas and four operations in Mexico, Brazil, MCO (Multi Country Operation)
• CANSAC (Central American and the Caribbean)
• Directed and collaborated with global architecture leaders and Americas marketing stakeholders to identify opportunities and maintain alignment of the business priorities
• Build go-to-market plans designed to engage C-level and LOB executives
• Manage crosssegment campaign activation for Healthcare, Education, Manufacturing, Financial Services, and Retail
• Created customer, partner, and seller content to ensure alignment with priorities and analyst predictions
• Responsible for the strategic and tactical execution of all Cybersecurity regional events and worldwide tradeshows
• End-to-end campaign management responsibility of Cybersecurity portfolio, branded events, regional events, worldwide tradeshows, partner events, and webinars that considers the entire customer journey
• Integrated approach managing localized marketing communication and content, targeted customer section, sales engagements, and end closed-loop sales follow-up activity
• Budget and third-party agency management
• Executed GTM strategies to drive revenue goals, including demand generation, lead generation, and event tactics
• Built segment and vertical marketing plans to optimize pipeline creation, sales acceleration, and ROI.

• Controlled Marcom programs and processes to support the company's overall marketing objectives and deliver world-class Marcom programs
• Led strategic creation, development, and activation of 360 campaigns, including utilizing digital and physical tactics throughout a journey based on the audience and targets to produce engagement and lead qualification
• Collaborated with corporate marketing to communicate insights for advancing shared organizational goals
• Orchestrated content specialists, creatives, analysts, stakeholders, agencies, automation tools, and campaign optimization projects
• Managed the largest company campaign launch in the last ten years, accompanied by the production of 12 more campaigns, while accomplishing all regional marketing metrics/KPIs (engagement points, demand generation)
• Manage one of the essential events produced by Cisco, which included a live stream with 90+ interviews, 50+ hours of broadcast, and 35K+ views
• Experience with campaign tools such as Eloqua and Marketo
• Interaction with data bases in order to create audice, target markets for specific marketing campaigns (through customer segmentation)
• Identify the buyer persona, select content for the C-level and LOB’s.

• Managed and implemented marketing and cloud marketing campaigns, demand generation, and data collection for data center and cloud business units
• Supervised external agency projects to ensure timely, within budget, and high-quality deliverables per campaign mandates
• Mitigated operational risks by ensuring brand and identity adhere to campaign mandates and communication channel protocols
• Aided leadership by producing campaign result reports, including web analysis, KPI evaluation, and campaign ROI.

• Manage content and campaigns to and through, Partners ecosystem
• Oversaw partner marketing campaigns and programs within the Latin American region, including developing campaigns, managing partner platforms, enabling partner community with new campaigns and content, designing/implementing demand generation programs, and administrating communication with partners.

• Act as the line of the business owner and drive all the activities related to a business unit.
• Develop product strategies to increase demand, revenue, and profitability.
• Communicate with senior management on the business and technical performance of the product and competition analysis.
• Product line specialized and evangelist who knows the product features, functionality, and benefits.
• Establish and maintain product line strategy and roadmap.
• Identify, recruit, train, certificate, and engage partners in order to open a new business unit.
• Lead the growth of the distribution channel in the multi-area country (South America, Central America, and the Caribbean).
• Design and develop marketing strategies using all the communication channels to maximize impact through online marketing, newsletter, sales promotion, events, public relations and publicity, direct marketing, and personal selling.
• Plan and organize marketing campaigns per architecture, territory, vertical market, partner specialist, and end-users.

• Generates qualified leads from end-user customers in order to support the sales process (demand generation through opportunity closure) and generate incremental revenue.
• Aware of the addressable market in terms of customers and resellers. Utilizes Cisco knowledge to develop marketing contacts into qualified leads for sales and channels.
• Responsible for achieving the quarterly and annual lead goals and bookings target (where applicable).
  Administrate tools, systems, and processes effectively in order to meet objectives.
  100 leads generated per quarter.
• 3250 customers contacted per quarter.

• Planned and carried out direct marketing and sales strategies,
• Maintenance and development sales.
• Increased direct to the customer online sales by 30% yearly. 2006-2007.