Summary
Overview
Work History
Education
Skills
Timeline
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Elvira Cortes

Marketing Manager
Apex,N.C.

Summary

Enthusiastic, extremely persistent, and tech-savvy global marketing professional with a valuable combination of skills and 20+ years of sustained expertise. Collaborative, creative, and functional team builder and brand manager who has created successful IT marketing campaigns in a corporate environment, increasing market penetration and brand presence (Cisco/HP/Siemens).

Overview

18
18

Years of professional experienc

1
1
Language
5
5
years of post-secondary education

Work History

Director & Co-Founder

IOE Enterprise
RTP, NC
01.2021 - 01.2022
  • Leading the creation of unique marketing experiences (virtual and live) based on customers’ needs, industries, targeted audience, and priorities
  • Develop integrated marketing events strategies, for top IT companies, producing 1:20 ROI
  • Managing cross architectures pipeline creation events for IT Distributors and their vendors
  • Managing and conducting the first metaverse event for women in cybersecurity.

Security Marketing Manager

CISCO System
RTP, NC
01.1997 - 01.2003
  • Global Security Solutions Organizations – Latam (20172020)
  • Executed the marketing cybersecurity strategy leading within Americas and four operations in Mexico, Brazil, MCO (Multi Country Operation)
  • CANSAC (Central American and the Caribbean)
  • Directed and collaborated with global architecture leaders and Americas marketing stakeholders to identify opportunities and maintain alignment of the business priorities
  • Build go-to-market plans designed to engage C-level and LOB executives
  • Manage crosssegment campaign activation for Healthcare, Education, Manufacturing, Financial Services, and Retail
  • Created customer, partner, and seller content to ensure alignment with priorities and analyst predictions
  • Responsible for the strategic and tactical execution of all Cybersecurity regional events and worldwide tradeshows
  • End-to-end campaign management responsibility of Cybersecurity portfolio, branded events, regional events, worldwide tradeshows, partner events, and webinars that considers the entire customer journey
  • Integrated approach managing localized marketing communication and content, targeted customer section, sales engagements, and end closed-loop sales follow-up activity
  • Budget and third-party agency management
  • Executed GTM strategies to drive revenue goals, including demand generation, lead generation, and event tactics
  • Built segment and vertical marketing plans to optimize pipeline creation, sales acceleration, and ROI.

Americas Marketing & Communication Manager

Marcom
Miami, FL
01.2016 - 01.2017
  • Controlled Marcom programs and processes to support the company's overall marketing objectives and deliver world-class Marcom programs
  • Led strategic creation, development, and activation of 360 campaigns, including utilizing digital and physical tactics throughout a journey based on the audience and targets to produce engagement and lead qualification
  • Collaborated with corporate marketing to communicate insights for advancing shared organizational goals
  • Orchestrated content specialists, creatives, analysts, stakeholders, agencies, automation tools, and campaign optimization projects
  • Managed the largest company campaign launch in the last ten years, accompanied by the production of 12 more campaigns, while accomplishing all regional marketing metrics/KPIs (engagement points, demand generation)
  • Manage one of the essential events produced by Cisco, which included a live stream with 90+ interviews, 50+ hours of broadcast, and 35K+ views
  • Experience with campaign tools such as Eloqua and Marketo
  • Interaction with data bases in order to create audice, target markets for specific marketing campaigns (through customer segmentation)
  • Identify the buyer persona, select content for the C-level and LOB’s.

Data Center & Cloud Campaign Manager

Miami, FL
01.2014 - 01.2016
  • Managed and implemented marketing and cloud marketing campaigns, demand generation, and data collection for data center and cloud business units
  • Supervised external agency projects to ensure timely, within budget, and high-quality deliverables per campaign mandates
  • Mitigated operational risks by ensuring brand and identity adhere to campaign mandates and communication channel protocols
  • Aided leadership by producing campaign result reports, including web analysis, KPI evaluation, and campaign ROI.

Partner Led Campaign Manager

Cisco
Miami, FL
01.2012 - 01.2014
  • Manage content and campaigns to and through, Partners ecosystem
  • Oversaw partner marketing campaigns and programs within the Latin American region, including developing campaigns, managing partner platforms, enabling partner community with new campaigns and content, designing/implementing demand generation programs, and administrating communication with partners.

Networking Product Manager

HP, Tech Data
Miami, FL
01.2010 - 01.2012
  • Act as the line of the business owner and drive all the activities related to a business unit.
  • Develop product strategies to increase demand, revenue, and profitability.
  • Communicate with senior management on the business and technical performance of the product and competition analysis.
  • Product line specialized and evangelist who knows the product features, functionality, and benefits.
  • Establish and maintain product line strategy and roadmap.
  • Identify, recruit, train, certificate, and engage partners in order to open a new business unit.
  • Lead the growth of the distribution channel in the multi-area country (South America, Central America, and the Caribbean).
  • Design and develop marketing strategies using all the communication channels to maximize impact through online marketing, newsletter, sales promotion, events, public relations and publicity, direct marketing, and personal selling.
  • Plan and organize marketing campaigns per architecture, territory, vertical market, partner specialist, and end-users.

Sales Development Representative

CISCO SYSTEMS
Miami, FL
01.2008 - 01.2010
  • Generates qualified leads from end-user customers in order to support the sales process (demand generation through opportunity closure) and generate incremental revenue.
  • Aware of the addressable market in terms of customers and resellers. Utilizes Cisco knowledge to develop marketing contacts into qualified leads for sales and channels.
  • Responsible for achieving the quarterly and annual lead goals and bookings target (where applicable).
    Administrate tools, systems, and processes effectively in order to meet objectives.
    100 leads generated per quarter.
  • 3250 customers contacted per quarter.

National Sales & Marketing Manager, Director of Wholesale & Retail Channels

Virtual Communications LLC, Siemens SA
Weston, Colombia
01.2005 - 01.2007

• Planned and carried out direct marketing and sales strategies,
• Maintenance and development sales.
• Increased direct to the customer online sales by 30% yearly. 2006-2007.

Education

Bachelor's Degree - Business Administration

Universidad Escuela de Administracion de Negocios

Automation, AI & Analytics Certification - Marketing

Northwest Kellogg
2018.10 - 2023.11

Cybersecurity Leadership and Strategy Executive Certificate Program - undefined

Florida Atlantic University

Digital Marketing Certification - undefined

Florida International University

Skills

Marketing Campaign Development Communications Event Digital Marketing Agile Business Executive Spanish Time Management Travel Partner global programs Digital Business & Digital Channels External Audience Presentations Global Sales & Services Go-To Marketing Strategy (GTM) Manufacturing Marketing Strategy & Automation Marketing Team Management Marketing Methodologies Opportunity Creation Project Management Partner Enablement Social Media Marketing Content Writing Bilingual Project Management Branding Team Player Market Research & Analysis Creative Development Client Retention MS Office Suite Public Relations (PR), and Analyst Fluent in English and Spanish Online and Print Advertising Market Analysis Data Base Analyst

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Timeline

Director & Co-Founder

IOE Enterprise
01.2021 - 01.2022

Automation, AI & Analytics Certification - Marketing

Northwest Kellogg
2018.10 - 2023.11

Americas Marketing & Communication Manager

Marcom
01.2016 - 01.2017

Data Center & Cloud Campaign Manager

01.2014 - 01.2016

Partner Led Campaign Manager

Cisco
01.2012 - 01.2014

Networking Product Manager

HP, Tech Data
01.2010 - 01.2012

Sales Development Representative

CISCO SYSTEMS
01.2008 - 01.2010

National Sales & Marketing Manager, Director of Wholesale & Retail Channels

Virtual Communications LLC, Siemens SA
01.2005 - 01.2007

Security Marketing Manager

CISCO System
01.1997 - 01.2003

Bachelor's Degree - Business Administration

Universidad Escuela de Administracion de Negocios

Cybersecurity Leadership and Strategy Executive Certificate Program - undefined

Florida Atlantic University

Digital Marketing Certification - undefined

Florida International University
Elvira CortesMarketing Manager