Summary
Overview
Work History
Education
Skills
Technologies
Philanthropy
Timeline
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ELY HOBBICK

ELY HOBBICK

Austin,TX

Summary

A ‘forward-thinking’ Data Strategy Leader with progressive success in scaling automation and streamlining insights corporate-wide while delivering multiple projects and meeting high-pressure work demands. A diverse and dynamic visionary with a growth mindset and the ability to inspire teams to create and launch innovative technology solutions to support organizational objectives. Broad expertise in developing technology integrations and scaling automation to ensure seamless operations. Coached and mentored teams to high engagement, performance, and problem-solving. Reputation for innovative expertise in situations with high ambiguity.

Overview

16
16
years of professional experience

Work History

VP COMMERCIAL ANALYTICS & REPORTING

Diligent
Austin, TX
03.2022 - Current
  • Led team to optimize, consolidate, and enhance disparate data sets and ETL processes, significantly eliminating data discrepancies identified throughout the organization’s reporting and analytics
  • Implemented Service Delivery Standards, improving stakeholders’ reporting quality and experience
  • Trained team of data and visualization engineers in scalable data best practices in support of the Board of Directors (BOD) and Monthly Operating Review assets to deliver timely insights for critical business decisions
  • Guided data scientists in the execution of in-house sales and marketing prediction models with accuracy testing capabilities
  • Evaluated emerging technologies to determine their impact on current operations; recommended changes to improve efficiency or reduce costs.

DIRECTOR OF REVENUE OPERATIONS

Forcepoint
AUSTIN, TX
01.2020 - 03.2022
  • Established Revenue Operations Analytics COE supporting sales, marketing, renewals, channel, and product organizations, resulting in a 55% reduction of redundant reporting through scale and automation
  • Introduced KPIs for BOD presentations and produced C-Level materials for revenue performance
  • Launched operational and predictive analytics (Clari) to inform daily sales and marketing operations, weekly forecasting, quarterly and annual planning, demand funnel visibility, and renewal revenue retainment
  • Led operational transition project of TCV GTM model to ACV GTM Model, including salesforce updates, testing, communication, revenue modeling, and territory planning.

ENTERPRISE ACCOUNT MANAGER

Tableau
AUSTIN, TX
01.2018 - 01.2020
  • Achieved 112% of my 2019 quota by ensuring proper account prospecting activities, 2.8x pipeline generation, successful opportunity management, and partnering with customers in solution qualification
  • Promoted to Account Manager by driving a 25% increase in product adoption across 30 strategic enterprise accounts and establishing customer adoption plans with key client champions.
  • Awarded US Central region enterprise sales rep of the year (2018)
  • Mentored seven team members to support Account Executives.

SENIOR TECHNOLOGY MANAGER

Charles Schwab
AUSTIN, TX
08.2015 - 08.2017
  • Led Agile methodology and JIRA technology adoption for a team of 60 developers and analysts, increasing stakeholder project intake by 25%, reducing waste, and delivering faster solutions
  • Managed Martech team relocation, recruiting, hiring, and designed knowledge transfer for new hires
  • Led a team of eight developers and business analysts to support API and data integration projects, which optimized marketing efforts.
  • Resolved escalated issues reported by users promptly; monitored the ticketing system for open support requests and prioritized accordingly.

MARKETING CONSULTANT & ARCHITECT

Dell
AUSTIN, TX
01.2008 - 08.2015
  • Piloted big data marketing architecture project in aligning tools, capabilities, and roles to launch the first global customer journey with 360 view of Dell Enterprise customer
  • Facilitated enterprise architecture sessions to align global processes with corporate goals
  • Improved marketing forecasts for US SMB organization for online/offline traffic, campaigns, costs, and customer engagement
  • Responsible for transitioning a $7B customer database to an external vendor by coordinating the efforts of 50+ team members through roadmaps, planning, testing, and assigning roles and responsibilities, resulting in a 3x increase in campaign efficiency.

Education

Bachelor of Arts - BUSINESS ECONOMICS

UNIVERSITY OF TEXAS
Austin, TX

Skills

  • Strategy & Vision
  • Planning & Roadmaps
  • Leadership & Team Building
  • Recruiting & Hiring
  • Executive Presentations
  • Analytics & Insights
  • Forecasting
  • Predictive Models
  • Migrations & Integrations
  • Enablement & Training
  • Project Management
  • Data Governance
  • Data Quality
  • Data Pipeline Operations
  • Data Preparation
  • Data Transformations
  • Data Modeling

Technologies

SQL/ .XLS/ TABLEAU/ DOMO/ POWER BI/ B.O./ AZURE/ SNOWFLAKE/ AWS/ TERADATA/ ORACLE/ HADOOP/ KAFKA/ SPARK/ HIVE/ SALESFORCE/ SIEBEL/ CLARI/ OUTREACH/ MARKETO/ ELOQUA/ IDEF-0/ JIRA/ SLACK/ CONFLUENCE/ TRELLO/ WORKFRONT/ WORKDAY

Philanthropy

  • GLOBE AWARE (COSTA RICA AND PERU), URBAN ROOTS, LATINITAS

Timeline

VP COMMERCIAL ANALYTICS & REPORTING

Diligent
03.2022 - Current

DIRECTOR OF REVENUE OPERATIONS

Forcepoint
01.2020 - 03.2022

ENTERPRISE ACCOUNT MANAGER

Tableau
01.2018 - 01.2020

SENIOR TECHNOLOGY MANAGER

Charles Schwab
08.2015 - 08.2017

MARKETING CONSULTANT & ARCHITECT

Dell
01.2008 - 08.2015

Bachelor of Arts - BUSINESS ECONOMICS

UNIVERSITY OF TEXAS

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