ELY KREIMENDAHL
Brooklyn,NY
Summary
Dynamic Director-level Social Media Lead with experience defining global strategies that enhance brand perception and deliver measurable results within complex corporate and tech environments. Deep expertise includes full-cycle creative execution, establishing scalable social playbooks for matrixed organizations, and translating intricate business priorities into impactful, data-driven platform-native content. Unique background combines B2B/B2C corporate leadership experience with a personal track record of crafting viral, culturally resonant content across major platforms.
Overview
6
6
years of professional experience
Work History
Social Media Lead
Waze (via ASG, LLC) @ Google
05.2024 - Current
- Defined and launched global social strategy from the ground up, resulting in 80%+ of top-performing Instagram content being produced under this refined direction.
- Owns full content lifecycle (ideation, script, shoot, edit, iterate) as the sole creative lead, consistently delivering high-quality, platform-native, SE0-optimized assets.
- Developed and implemented scalable social playbooks and personally onboarded cross-functional teams, ensuring brand consistency across decentralized content.
- Initiated and leads social testing and monthly performance reviews, utilizing data for rapid optimization and cross-functional strategic adjustments (Legal, BA).
- Collaborates with GTM and global teams to develop the quarterly editorial calendar and facilitate alignment with business objectives and product priorities.
- Manages external creative agencies and partners, developing detailed briefs and ensuring execution aligns with brand guidelines.
Freelance Branded Content Creative
AF Media, LLC
11.2023 - Current
- Executed promotional campaigns for high-visibility partners (e.g., Hulu, Amazon Prime), successfully merging client partner needs with brand tone.
- Developed engaging content for digital platforms, enhancing audience engagement and brand visibility.
- Researched industry trends to inform writing strategies and ensure relevance in target markets.
Content Manager
Betches Media, LLC
04.2024 - 06.2025
- Drove rapid expansion of the Threads platform, increasing followership by 50K in one year through high-volume, on-brand content creation.
- Created highly effective, organic-feeling content for branded and affiliate marketing campaigns (e.g, Starbucks, Amazon), collaborating with Sales to exceed performance outcomes.
- Developed and executed strategies aligned with brand goals.
- Owned and managed editorial calendar to ensure timely delivery of content across platforms.
- Analyzed performance metrics to refine content approaches to improve user experience and satisfy business objectives.
Content Creator & Creative Strategy Consultant
Self-Employed
04.2020 - Current
- Grew significant, multi-platform organic following with a proven record of virality, demonstrating skilled storytelling, fluency in social and pop cultural trends and content innovation.
- Provides creative and strategy coaching informed by a background in psychotherapy, guiding clients in strategy and brand development.
Education
Master of Arts - Counseling Psychology
California Institute of Integral Studies
San FranciscoBachelor of Science - Communications
Boston University
BostonSkills
- Vendor and and Stakeholder coordination
- Cross-platform optimization
- Proficiency in Adobe Creative Suite and Figma
- Conflict resolution and team mediation
- Sprinklr/Meta Business Suite/ platform analytics
- Performance tracking, reporting & storytelling
- Executive leadership presentations
- Strategic deployment of AI technologies
- 11 years Content Creation
- Screenwriting, Copywriting & Stand-Up Comedy
Timeline
Social Media Lead
Waze (via ASG, LLC) @ Google
05.2024 - Current
Content Manager
Betches Media, LLC
04.2024 - 06.2025
Freelance Branded Content Creative
AF Media, LLC
11.2023 - Current
Content Creator & Creative Strategy Consultant
Self-Employed
04.2020 - Current
Master of Arts - Counseling Psychology
California Institute of Integral Studies
Bachelor of Science - Communications
Boston University