MARKETING SPECIALIST Results-driven marketing specialist with a proven track record of developing and executing successful marketing strategies to drive brand awareness, increase customer engagement, and boost revenue. Skilled in market research, campaign management, and digital marketing techniques. Excellent communication and analytical abilities to identify opportunities and deliver impactful marketing solutions.
• Developed and implemented digital marketing strategies for clients, focusing on search engine optimization (SEO), social media, and content marketing
• Conducted website audits and optimized site structures, meta tags, and content for improved organic search rankings
• Created and managed social media campaigns, increasing brand visibility and engagement
• Produced and edited custom blogs to enhance website traffic and user engagement
• Utilized Google Analytics and Data Studios to track and analyze campaign performance
• Identified link-building opportunities to improve website authority and search rankings
• Conducted comprehensive keyword search visibility, resulting in a 15% increase in search engine traffic
• Utilized search engine optimization techniques to improve organic search visibility and website ranking
• Utilized search optimization strategies to increase organic website traffic by 20%.
• Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
• Created and monitored key performance indicators (KPIs) to ensure campaign success
• Managed multiple campaigns simultaneously, ensuring all deadlines were met
• Developed and executed an integrated marketing campaign that increased brand awareness by 25%
• Developed and executed an integrated marketing campaign that increased brand awareness by 15%
• Collaborated with clients to develop comprehensive marketing strategies tailored to their business goals
• Built and managed proactive websites, ensuring a seamless user experience across desktop, tablet, and mobile platforms
• Advised clients on social media marketing best practices and developed engaging content calendars
• Developed creative copy and headlines for various marketing materials
• Conducted search engine marketing (SEM) campaigns and optimized keywords for optimal results
• Managed clients' SEO campaigns to improve organic search visibility and drive website traffic