Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ELYAS IBRAHIM

Carrollton,TX

Summary

MARKETING SPECIALIST Results-driven marketing specialist with a proven track record of developing and executing successful marketing strategies to drive brand awareness, increase customer engagement, and boost revenue. Skilled in market research, campaign management, and digital marketing techniques. Excellent communication and analytical abilities to identify opportunities and deliver impactful marketing solutions.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Activation Specialist

Wingstop
12.2019 - 02.2023
  • Researched and evaluated potential new markets and products.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Tracked key performance indicators to measure success of campaigns.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Created and executed social media posts with NBA and NFL players which led to 10% user growth
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Utilized marketing automation tools to streamline processes and enhance campaign effectiveness
  • Assisted in planning and execution of local sampling initiatives to enhance brand visibility by 15%

Search Engine Optimization Specialist

DealerOn
02.2019 - 12.2019

• Developed and implemented digital marketing strategies for clients, focusing on search engine optimization (SEO), social media, and content marketing

• Conducted website audits and optimized site structures, meta tags, and content for improved organic search rankings

• Created and managed social media campaigns, increasing brand visibility and engagement

• Produced and edited custom blogs to enhance website traffic and user engagement

• Utilized Google Analytics and Data Studios to track and analyze campaign performance

• Identified link-building opportunities to improve website authority and search rankings

• Conducted comprehensive keyword search visibility, resulting in a 15% increase in search engine traffic

• Utilized search engine optimization techniques to improve organic search visibility and website ranking

• Utilized search optimization strategies to increase organic website traffic by 20%.

• Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.

Campaign Manager

Dex Media
03.2016 - 08.2018

• Created and monitored key performance indicators (KPIs) to ensure campaign success

• Managed multiple campaigns simultaneously, ensuring all deadlines were met

• Developed and executed an integrated marketing campaign that increased brand awareness by 25%

• Developed and executed an integrated marketing campaign that increased brand awareness by 15%

• Collaborated with clients to develop comprehensive marketing strategies tailored to their business goals

• Built and managed proactive websites, ensuring a seamless user experience across desktop, tablet, and mobile platforms

• Advised clients on social media marketing best practices and developed engaging content calendars

• Developed creative copy and headlines for various marketing materials

• Conducted search engine marketing (SEM) campaigns and optimized keywords for optimal results

• Managed clients' SEO campaigns to improve organic search visibility and drive website traffic

Education

Bachelor’s of Science - Marketing

University of North Texas
Denton, Texas
12.2009

Skills

  • Proficient in market research and competitive analysis
  • Strong understanding of digital marketing channels and tactics
  • Google AdWords certified
  • Experience with marketing automation tools and CRM systems
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)
  • Excellent written and verbal communication skills
  • Website Copy

Certification

  • Scrum Master License - 2023

Timeline

Activation Specialist

Wingstop
12.2019 - 02.2023

Search Engine Optimization Specialist

DealerOn
02.2019 - 12.2019

Campaign Manager

Dex Media
03.2016 - 08.2018

Bachelor’s of Science - Marketing

University of North Texas
ELYAS IBRAHIM