Elyse Larangeira
Public Relations Professional
Growth demands a temporary surrender of security.
Gail Sheehy
Summary
Public relations executive possessing creative passion for strategic planning and brand awareness. Expertise in event management, media strategy and public speaking. Results-driven professional certified in digital marketing. Dedicated to implementing and developing fully-integrated communication and marketing strategies in the consumer wellness industry.
Overview
4
4
years of post-secondary education
14
14
years of professional experience
Work History
Vice President, Group Manager
Access Brand Communications
New York, NY
05.2016 - Current
- Clients: Philips Personal Health, RBPro, CloroxPro, WHOOP, Dr Pepper Snapple Group, Lavazza, Beiersdorf
- Create strategic annual and launch plans for clients that drive coverage and impactful results
- Supervise over $3MM in annual client budget; foster client relationships by presenting capabilities for incremental growth resulting in over $1.5MM in new projects during 2020
- Drove large programs from start to finish on integrated agency teams including paid media, shopper and influencer campaigns
- Orchestrate the brainstorm process; see the need, lead the brainstorm, and identify ideas that meet the client’s objectives
- Mentor and manage 20 team members to build a culture of high performance; create and lead trainings for junior and mid-level staff
- Curate plans to expand the agency’s visibility through managing the social media channels to communicate to prospective clients, new hires and industry peers – Instagram, Twitter, LinkedIn, blog
Associate Director, PR & Social Media
Hospital For Special Surgery
New York, NY
02.2011 - 11.2015
- Delivered national, regional, trade and local media coverage
- Wrote creative content including press releases, articles, and videos while collaborating with clinical staff and external partners (including the TCS NYC Marathon, USOC)
- Headed tactical crisis plans for external and internal audiences
- Presented to CEO and other C-level executives; reported to CMO
- Instituted and managed presence on Facebook, Twitter, YouTube, HSS Playbook (blog), Instagram, Spotify, LinkedIn, and Yelp
- Collaborated with athletes from New York professional teams, celebrities and patients to host Instagram takeovers
- Launched social media contests with the New York Knicks and New York Football Giants
- Managed social media advertising campaigns for Facebook, Twitter, and Google AdWords
- Created HSS-owned social community, Back in the Game, for patients to submit their testimonials in a HIPAA compliant way
- Collected over 1,000 patient stories on Back in the Game via internal and external marketing
Senior Associate
Emanate Public Relations
New York, NY
10.2008 - 02.2011
- Clients: Philips Personal Health, Kessler Foundation, Bank of America, Heinz, Hilton, Subway, SKYY
Account Executive
MediaCraft
New York, NY
06.2006 - 10.2008
- Freeze 24-7, Prada Beauty & Fragrance, Dempsey & Carroll, Space NK, Zirh, Naturopathica, Freemans
Education
Certificate - Digital Marketing
09.2014 - 06.2015
Bachelor of Arts - Corporate Communications
08.2002 - 05.2006
Skills
Project Managementundefined
Additional Information
- 2019 PRWeek Award for CloroxPro Total 360 product media relations - trade media
- 2019 Gold Sabre Award for CloroxPro Total 360 product media relations - trade media
- 2014 E-Healthcare Leadership Silver Award for Facebook and Bronze for Instagram
- 2014 E-Healthcare Leadership Merit Award for the microsite category
Timeline
Vice President, Group Manager - Access Brand Communications
05.2016 - Current
New York University - Certificate, Digital Marketing
09.2014 - 06.2015
Associate Director, PR & Social Media - Hospital For Special Surgery
02.2011 - 11.2015
Senior Associate - Emanate Public Relations
10.2008 - 02.2011
Account Executive - MediaCraft
06.2006 - 10.2008
Baruch College Of The City University Of New York - Bachelor of Arts, Corporate Communications
08.2002 - 05.2006
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