Summary
Overview
Work History
Education
Skills
Timeline
Elysia Hall

Elysia Hall

Blacksburg,VA

Summary

Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns. Goal-oriented professional with natural talents in developing and implementing successful strategies. Prepared to bring 4+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

5
5
years of professional experience
4
4

Years of market research and data analysis experience

Work History

Assistant Community Manager

Core Spaces
Blacksburg, Virginia
07.2021 - Current
  • Administered operations to handle needs of more than 1,500 tenants across 503 apartment units.
  • Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
  • Recorded competitor data in various databases, streamlining analysis procedures for efficiency and accuracy.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Leveraged industry trends and competitive analysis to improve customer relationship building.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Supervised marketing and planning activities to exceed student housing segment sales and margin goals.
  • Generated over $15.6 million in apartment rental sales and distribution.

Leasing and Marketing Manager

Core Spaces
Blacksburg, VA
06.2020 - 07.2021
  • Coordinated Lease-Up and grand opening for Luxury Student Housing Apartment Community.
  • Managed 10-person team with effective morale-building strategies, cutting-edge training and motivational coaching on established practices, standards and requirements.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
  • Identified appropriate marketing channels and target customers for campaigns.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Developed and implemented tactical marketing plans.
  • Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.

Assistant Property Manager

Grady Management, Inc
Charlottesville, VA
08.2019 - 06.2020
  • Directed property management program by determining requirements, applying use standards, planning for material equipment replacement, and implementing quality control oversight.
  • Developed policies and procedures for effective property management.
  • Evaluated and recommended changes in rental pricing strategies to remain competitive in market.
  • Minimized vacancy periods by collaborating with building owners to strategize improvements to marketing initiatives, business plans and tenant outreach programs.
  • Developed and executed plan to achieve and maintain 96% or better rate of occupancy.

Leasing Manager

Grady Management, Inc
Charlottesville, VA
06.2018 - 08.2019
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Conducted property showings to highlight features, answer questions and redirect concerns to close contracts.
  • Evaluated and recommended changes in rental pricing strategies to remain competitive in market.
  • Developed and executed plan to achieve and maintain 96% or better rate of occupancy.

Public Relations Intern

United Way, NRV
Christiansburg, VA
05.2017 - 08.2017
  • Helped plan and execute private, company and client events.
  • Built media kits in support of specific strategic initiatives.
  • Provided administrative support to senior team members.
  • Prepared social media posts and videos with eye for viral content strategies.
  • Developed event recognition in press and on social media from driving increased ticket sales for successful fundraising event by 40%.

Education

Bachelor of Arts - Public Relations, Advertising, And Applied Communication

Virginia Polytechnic Institute
2018
  • Minor: Dress, Culture & Society

Skills

  • Rental Pricing Strategies
  • Building Systems and Services
  • Customer Demographics
  • Market and Competitive Analysis
  • Developing Presentations and Reports
  • Feasibility Studies
  • Data Visualization
  • Consumer Buying Habits
  • Industry Trends
  • Data and Trend Forecasting
  • Quantitative and Qualitative Market Research
  • Pricing Analysis

Timeline

Assistant Community Manager - Core Spaces
07.2021 - Current
Leasing and Marketing Manager - Core Spaces
06.2020 - 07.2021
Assistant Property Manager - Grady Management, Inc
08.2019 - 06.2020
Leasing Manager - Grady Management, Inc
06.2018 - 08.2019
Public Relations Intern - United Way, NRV
05.2017 - 08.2017
Virginia Polytechnic Institute - Bachelor of Arts, Public Relations, Advertising, And Applied Communication
Elysia Hall