Eman Sayed Abdel Sadek
Public Relations Expert
6 October
Summary
Enthusiastic Public Relations Specialist with 19-years record of shaping public opinion through creative use of press releases, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles. Excellent written and verbal communication skills.
Overview
21
21
years of professional experience
4
4
Certificates
2
2
Languages
12
12
years of post-secondary education
Work History
Senior Public Relations & Media Specialist
National Center For Social and Criminological Research
Cairo
01.2005 - Current
- Media advisor for the office of the minister of Insurance & Pensions (2012 - 2013)
- Reporting to director of center's office
- Communicated with media weekly to build relationships and optimize press coverage.
- Established and communicated editorial and brand guidelines to communicators in NCSCR.
- Coordinated press releases and handled press inquiries for NCSCR.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Produced and distributed internal and external communications.
- Reported on press coverage recaps to determine areas for improvement.
- Wrote engaging and successful press releases to control information and public opinion.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Managed editorial calendars and rescheduled PR events and meetings.
- Cultivated strong corporate image and identity with clear branding.
- Drafted speeches for company executives and advised on media talking points.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Developed and promoted corporate brand, images and identity to media and public.
Sales Representative
Citi Bank
Cairo
01.2004 - 12.2005
• Build positive impressions about services and products.
• Helps to gain more followers and increase overall customer satisfaction.
• Responding to Customer Complaints.
Foreign Affairs Coordinator
El Youm 7 newspaper
Cairo
01.2003 - 12.2004
• Translate news from international news agencies.
• Write and editor foreign news.
Assistant Director
Media Production City
Cairo
01.2003 - 12.2004
Education
Ph.D. - Mass Communications
Cairo University
Giza, Egypt 09.2019 - Current
M.D. - Mass Communications
Cairo University
Giza, Egypt 05.2008 - 07.2012
Bachelor of Mass Communications - Mass Communications
Cairo University
Giza, Egypt 09.2000 - 06.2004
Skills
Microsoft Office Suite
undefinedTimeline
PMP - Project Management Professional
03-2023
Train of Trainer
04-2020
Ph.D. - Mass Communications
Cairo University
09.2019 - Current
Lean Six Sigma Green Belt
11-2014
COPC
05-2009
M.D. - Mass Communications
Cairo University
05.2008 - 07.2012
Senior Public Relations & Media Specialist
National Center For Social and Criminological Research
01.2005 - Current
Sales Representative
Citi Bank
01.2004 - 12.2005
Foreign Affairs Coordinator
El Youm 7 newspaper
01.2003 - 12.2004
Assistant Director
Media Production City
01.2003 - 12.2004
Bachelor of Mass Communications - Mass Communications
Cairo University
09.2000 - 06.2004
Additional Information
Scholarship of Enhancement of Research Skills Program (ERS), Pathways to Higher Education.
Sponsors:
- Ford Foundation
- Berlitz Egypt
- Faculty of Engineering (Cairo University)
- Future Generation Group
Topics:
- Risk Assessment
- Problem Solving and Decision Making
- Negotiation Skills
- Communication Skills
- Stress Management
- Analytical Thinking
- Team & Work Groups
- Planning & Controlling
- Statistical Data Analysis
- Systems & Creative Thinking
o - Argumentation. - Problem Solving and Decision Making.
o - Wellness. - Research Methods & Writing Proposals.
Personal Development
- Jan 2004, directing course (included: program forms, directing arts, camera movement, picture
- Aug 2000 – Nov 2000, computer Training (DOS, WORD, INTERNET).
- Richness, sound effect, drama and variety shows) in Radio and Television institute.
- Journalist and Translator from internet in EL-OSBOA newspaper (in foreign affairs page)
- Assistant director (Television drama) with famous director / Mohamed El-Sayed Eyssa.
- English conversation course.
- Computer graphic course.
Personal Development
- Jan 2004, directing course (included: program forms, directing arts, camera movement, picture
- Aug 2000 – Nov 2000, computer Training (DOS, WORD, INTERNET).
- Richness, sound effect, drama and variety shows) in Radio and Television institute.
- Journalist and Translator from internet in EL-OSBOA newspaper (in foreign affairs page)
- Assistant director (Television drama) with famous director / Mohamed El-Sayed Eyssa.
- English conversation course.
- Computer graphic course.
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