EMANUELA PANEBIANCO, MBA
Snowville,UT
Summary
Dynamic, results-driven, and highly collaborative tech-savvy business executive with P&L track record and 30 years of progressive leadership and consulting experience in global business development for service industries including luxury hospitality sector. Forward-thinking team leader skilled at operating departments efficiently to meet goals. Problem-solver with a focus on staff training and coaching for continuous improvement, offering innovative strategies and decision making skills. Sales & Finance Management experience from Fortune 50 to startup companies. Passionate outdoor adventure advisor with in international client relations, Grand Canyon and Sedona hiking tours.
5-10 Year Experience in:
Budget Planning & Management ⧫ P&L & Financial Reports ⧫ Global Business Development ⧫ Business / Marketing Plans & Proposals ⧫ Team leadership ⧫ Account Management ⧫ Operations Management ⧫ Multi-channel Communication Strategies ⧫ International/Cross-cultural Relations ⧫ Project Management ⧫ Strategic Partnerships ⧫ Public Speaking
Overview
33
33
years of professional experience
1
1
Certification
Work History
Adventure Advisor/Grand Canyon Hiking Guide/Ambassador
ENCHANTMENT RESORT
03.2022 - Current
- Manage all Trail House activity reservations and sales transactions to foster excellent customer experiences as first point of contact for outdoor adventures at Enchantment and MiiAmo Resorts.
- Worked closely with management team to create new and lucrative tours. Designed, developed and promoted new Grand Canyon Tour program Trail House's highest revenue stream in 2022-23 as well as AZ State Park Trail System for ADA-compliant, all-inclusive outdoor adventures.
- Plan and deliver 5-star guest experience in wilderness settings, leveraging on 35 years of hiking, trail running, cycling, white water rafting and sailing world-wide.
- Apply advanced consultative (soft) sales skills to guest interactions by phone, email, and in person with 90% sales conversion rate.
- Consistently receive company recognition for positive visibility in social media channels (Trip Advisor) and guest satisfaction surveys (25+ WOW's within 1st year).
- Deliver effective safety debriefings to guests to promote safe environment.
- Facilitate programs for corporate and social groups in hiking, mountain biking, court activities and team building events
- Entertained tour guests and established positive relationships through props and conversation for maximum engagement and lasting memories.
- Utilized effective communication and problem-solving skills to quickly resolve customer issues.
- Inspected tour sites for potential hiking and MTB permits.
- Guided groups of up to 30 people on scheduled tours, coordinating additional resources needed.
- Cleaned and checked tour vehicles for cleanliness, safety and functionality.
Founder/Managing Partner, Sr. Consultant
ICG Consulting
01.2016 - 01.2022
- Created organization's mission and vision statements for use by employees.
- Presented key client business development and marketing proposals securing new contracts
- Prepared company budgets and P&L reports
- Managed payroll and invoicing of all contractors
- Oversaw daily operations while playing interim leadership and strategic consulting roles in new businesses and programs, including: Quintess-LRW (LHW's residential branch)
- Reported to VP of EU Operations and CFO in building a sustainable channel for EU estate portfolio acquisitions
- Conducted target market research for landscape and trends analysis, identifying advantageous trends.
- Presented strategic insights and recommendations for estate portfolio to Executive Board
- Entrusted with hiring, supervising, and training multiple-level staff and contractors, and managing vendor negotiations over a 3-year period.
Executive Director
ITALY-AMERICA CHAMBER OF COMMERCE WEST
06.2015 - 03.2016
- Responsible for US Western Region (6 states) including annual budget, P&L reports, grants, programs and activities.
- Repositioned organization and grew Chamber's revenue through innovative programs and special events
- Added overdue transparency and stability to IACCW through a challenging leadership, staff and office transition
- Developed and implemented a new Membership Plan and programs resulting in 50% membership growth in 2016
- Interviewed, hired, trained and reviewed staff performance managing six direct reports, contractors and volunteers, invoicing and payroll
- Secured new government funding and strategic alliances, building synergies for future projects and revenue streams. Reduced fixed operating costs by 20% for 2016.
- Interfaced with all levels of Italian Government Consuls General and Ambassadors, Trade Commissioners, and government officials, sharpening international diplomacy and communication skills.
- Built relationships with donors, government officials and other organizations to secure funding and support for organization.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Managed financial, operational and human resources to optimize business performance.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Devised and presented business plans and forecasts to board of directors.
- Formulated and executed strategic initiatives to improve product offerings.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Oversaw marketing, advertising and new product development.
- Directed technological improvements, reducing waste and business bottlenecks.
Sr. Strategic Advisor & Key Accounts Director
OMNICOM-GRIZZARD COMMUNICATION GROUP
12.2009 - 10.2012
- Effectively collaborated with global, non-profit, humanitarian and social service organizations to achieve industry leading fundraising results
- Entrusted with managing key agency accounts and $6M client budget
- Led highly skilled agency teams and 6 direct reports
- Managed special projects and conducted trend analyses resulting in invaluable strategic and tactical plans
- Managed RFP process for $1 million opportunity
- On the agency’s Digital Communications Committee, provided client training and increased community and client engagement
- Worked closely with data analytics and cross functional agency teams to ensure outstanding performance.
Director of Technology, Client Advisor
INTERNATIONAL CONSULTING GROUP
01.2001 - 01.2009
- Credited with creating the Finance Track Program and overseeing its implementation of Colorado’s largest incubator/accelerator and IP network to date
- Coached entrepreneurs on pitching investors and wrote/edited business plans to secure funding over 3-year period
- The Mila Miracle Foundation - helped raise $5 mill
- For rare child disease, now member of the Chan-Zuckerberg Initiative
- Implemented SEO, Analytics and AdWords strategies, email campaigns and newsletters to maximize client donor engagement English Ranch, S.r.l.: Interim CMO for global LMS platform for Business English
- Opened China and US markets.
Co-Founder / Chief Marketing Officer
VoIP Global Network, Inc
01.1994 - 12.2000
- Launched 1st -generation VoIP technology company
- Created innovative marketing and communication strategies, securing market leader position and 1st million dollar revenue milestone within 18 months
- Managed team of 12 and several contractors
- Acquired by
- Qwest in 2000
- Managed spinoff company through 2004.
Corporate Finance Manager
HP Enterprises, HP company
12.1990 - 01.1994
- Built and used Cost-Benefit Analysis model for a $100-million software project (NCORE, 120 EDS software engineers) over 5 years reporting to company CFO
- Sr. Operations Analyst (Executive Management Track Program): produced key reports supporting Executive Team’s decision-making in three corporate mergers and client service department’s reorganization.
- Trained new and existing staff members in various financial procedures to prepare for job requirements.
- Monitored budget and revenue trends, compiling reports for company leadership to inform decision-making.
- Prepared monthly reconciliations, identified financial discrepancies and took corrective actions on deviations.
- Supported operations management, sales, and marketing efforts to increase revenue and overall financial health.
Education
MBA - Marketing & Finance
University of Colorado At Boulder - Leeds School of Business
BoulderB.S - Journalism (Media Communications/Photography
Northern Arizona University
Flagstaff, AZMaster DITALS - Linguistics
Universita' Per Stranieri Di Siena
Siena, ItalySkills
Financial Reporting and Analysis
- Budgeting and Variance Analysis
- KPI Management
- Regulatory Compliance and Documentation
- P&L Tracking
- Monthly Financial Statements
- Revenue Growth
- Business Policies and Procedures
- Cost Control and Reduction
- Corrective Actions
- Customer Satisfaction
- Verbal and Written Communication
- Performance Optimization Strategies
- Process Change Improvements
Accomplishments
- Co-founded and managed daily operations of international consulting firm dedicated to start-up and spinoff companies' success
- Managed $6-million client budget and agency key accounts securing 10-fold ROI
- Led account teams with 6 direct reports, managing integrated multi-channel fundraising campaigns with strict deadlines
- Developed and presented strategic marketing plans and performance semiannually to key billion-dollar client accounts
- Led cross-functional agency teams, driving $1M+ RFP process
- Led Trail House Grand Canyon expert team in the design, development and implementation of top revenue programs (2022-23) 35-years of combined hiking, trail running, river rafting and sailing experience
- Planned and organized outdoor adventures in remote wilderness settings (Colorado, Alaska, Arizona, California, Europe, Australia)
- Co-founded and successfully launched Global VoIP Service Co
- Into leading market-share position within 18-months.
Affiliations
WFR: 2023 - In progress. CPR: October 2022; USC-Center for Excellence in Teaching: Accelerated Online
Pedagogy (March 2020); Blackboard (2008; 2019) Google Professional: SEO, Marketing Analytics, AdWords,
WordPress (March 2017). Digital Marketing: AcademyX (Feb. 2017); Omnicom University (June 2012). Trusted
Advisor (November 2011) Colorado Intercultural Institute: Engaging Multicultural Communities (April 2009)
TESL: CU-One World Training Organization (April 2007). Leadership Training for Educators (CU, 2005). Board of Directors: World Trade Week (2014-2019); Association of Fundraising Professionals (AFP, 2013-2018);
Italy-America Chamber of Commerce (US Western Region, 2015-16),; Rocky Mountain Italian Chamber of Commerce
(2004 – 07); Forum for Women Entrepreneurs (2002-04) Counselor: Global Access Program - Anderson School of
Management-UCLA (2015-2017); Chapman Italian Studies Council (2015-17); The Salvation Army (2010-13)
Member: Strategy Planning Committee, FRCC (2006 – 07) CTEK Advisory Board (2001-04).
Instruction & Training: Coaching & Faculty Engagements
USC Marshall School of Business (Aug. 2019-2021): taught graduate and undergraduate classes in Strategic Business
Communication (BUAD 302), Data Visualization & Storytelling (GSBA 545). Applied flipped-classroom and active learning models.
Hosted industry guest speakers.
Link-Campus University in Rome, Italy (2018-2019): taught summer courses in Business English Writing and Presentations,
Data Visualization & Storytelling (Data Science & Communication Dept.).
Keck Chapman University (2015-2018): Taught undergraduate courses in Marketing, Business Italian, Language and Culture.
Adopted innovative flipped-classroom and active learning models. Contributed to curriculum development,
student events, internships and student enrollment as Board Member at Chapman Italian Studies Council.
Rocky Mountain Italian Chamber of Commerce (2004-2006): trained small businesses on special topics including
competitive market analysis, international business development, and business startup strategies.
Certification
- Wilderness First Responder (2019, 2023 in progress)
- CPR ( Renewed Oct. 2022)
- Accelerated Online Pedagogy, US-Center for Excellence for Teaching (March 2020)
- Blackboard (2008; 2019)
- Google Professional (SEO, Marketing Analytics, AdWords, WordPress (March 2017)
- Digital Marketing Certificate (Feb. 2017)
- Trusted Advisor Certification (2009-2012)
- Omnicom University Digital Campaign Strategies (2012)
- Cross-Cultural Communications (2009)
- TESL (2007)
- Leadership Training for Educators (2005)
- Macromedia Web Design & Development (2005)
Special Interest
Instruction, Coaching and Faculty Engagements:
- USC Marshall School of Business (Aug. 2019-21): taught Graduate and undergraduate classes n Strategic Business Communication (BUAD 302), Data Visualization & Storytelling (GSBA 545). Applied Flipped-classroom and Active Learning Models. Hosted industry guest speakers.
- Link-Campus University, Rome, Italy (2018-19)
Taught Summer Courses in Business English Writing and Presentations, Data Visualization & Sorytelling (Data Science & Communications Dept.)
- Keck Chapman University (2015-18) - Taught Undergraduate courses in Marketing, Business Italian, World Languages & Cultures. Board Member of Italian Studies Council.
Additional Information
- Community Leader engaging in Board of Directors: World Trade Week (2014-2019); Association of Fundraising Professionals (2013-18); Couselor: UCLA Anderson School of Management - Global Access Program- 2015-17)
- Accomplished athlete in fencing, triathlons, marathon runner, and road cyclist. Hobbies and special interests also include writing and photography (BS Minor degree).
Languages
English
Native or Bilingual
Italian
Full Professional
Spanish
Professional Working
French
Professional Working
Timeline
Adventure Advisor/Grand Canyon Hiking Guide/Ambassador
ENCHANTMENT RESORT
03.2022 - Current
Founder/Managing Partner, Sr. Consultant
ICG Consulting
01.2016 - 01.2022
Executive Director
ITALY-AMERICA CHAMBER OF COMMERCE WEST
06.2015 - 03.2016
Sr. Strategic Advisor & Key Accounts Director
OMNICOM-GRIZZARD COMMUNICATION GROUP
12.2009 - 10.2012
Director of Technology, Client Advisor
INTERNATIONAL CONSULTING GROUP
01.2001 - 01.2009
Co-Founder / Chief Marketing Officer
VoIP Global Network, Inc
01.1994 - 12.2000
Corporate Finance Manager
HP Enterprises, HP company
12.1990 - 01.1994
MBA - Marketing & Finance
University of Colorado At Boulder - Leeds School of Business
B.S - Journalism (Media Communications/Photography
Northern Arizona University
Master DITALS - Linguistics
Universita' Per Stranieri Di Siena
- Wilderness First Responder (2019, 2023 in progress)
- CPR ( Renewed Oct. 2022)
- Accelerated Online Pedagogy, US-Center for Excellence for Teaching (March 2020)
- Blackboard (2008; 2019)
- Google Professional (SEO, Marketing Analytics, AdWords, WordPress (March 2017)
- Digital Marketing Certificate (Feb. 2017)
- Trusted Advisor Certification (2009-2012)
- Omnicom University Digital Campaign Strategies (2012)
- Cross-Cultural Communications (2009)
- TESL (2007)
- Leadership Training for Educators (2005)
- Macromedia Web Design & Development (2005)
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