Emerson Prokos
Dallas,TX
Summary
Enthusiastic public relations professional with a passion for strategic planning and brand awareness. Expertise in aligning digital content with brand goals and objectives. Dedicated to implementing fully-integrated communication and marketing strategies across various industries.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Assistant Account Executive
FleishmanHillard
06.2022 - Current
- Publish content across social platforms and monitor online presence of company's brand to strengthen customer relationships.
- Collaborate with internal stakeholders to create compelling content to support organization's key messages.
- Develop and implement social media strategy to increase engagement and reach new audiences.
- Facilitate user-generated content process from outreach to posted content by researching and vetting influencers and managing email correspondence.
- Create and execute targeted campaigns using user-generated content to raise awareness of organization and initiatives.
Social Media Intern
Camille Styles
03.2021 - 08.2022
- Scheduled content and posted natively across all social media channels.
- Monitored and evaluated website and social media analytics to identify trends and opportunities for improvement.
- A-B tested newsletter campaigns to optimize performance and drive improved ROI.
- Attended brand photoshoots to assist in set design and organized inventory of deliverables for photoshoots.
- Optimized website content and images to improve search engine rankings.
Director of Public Relations and Marketing
Delta Delta Delta Sorority
11.2020 - 05.2022
- Oversaw social media presence and aligned posts with the sorority's mission of recruitment.
- Devised content strategy and content calendar to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets to post on Instagram.
- Collaborated with professional design teams to bring apparel designs to life.
- Highlighted chapter members by creating graphics for officer and new member spotlights.
- Managed correspondence with local organizations to facilitate chapter involvement outside of the university.
Team Member
Real News PR
06.2020 - 01.2021
- Composed email templates for attracting potential clients and created graphics to post on client’s social media.
- Utilized professional camera and video equipment to record and edit podcasts and shows.
- Worked on set design in a variety of studio settings.
Education
Bachelor of Science - Strategic Communication, Spanish
Texas Christian University
Fort Worth, TX12.2022
Skills
- Adobe Creative Cloud
- Social Media
- Canva
- Critical Mention, Shakr, Spreaker
- Hootsuite, Asana, Slack, Planoly
- RewardStyle
- Vimeo
- Sprinklr
- WordPress
Certification
- Google Analytics for Beginners
- Influencer Certification Program - FleishmanHillard
- Media Relations Certification - FleishmanHillard
Timeline
Assistant Account Executive
FleishmanHillard
06.2022 - Current
Social Media Intern
Camille Styles
03.2021 - 08.2022
Director of Public Relations and Marketing
Delta Delta Delta Sorority
11.2020 - 05.2022
Team Member
Real News PR
06.2020 - 01.2021
Bachelor of Science - Strategic Communication, Spanish
Texas Christian University
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