Emerson Stratton
Palm Beach Gardens,FL
Summary
Accomplished Marketing Communications Manager experienced developing websites, planning events and promoting wide range of products. Talented content creator and writer with exceptional problem-solving abilities and forward-thinking approach. Proficient in Adobe Creative Suite.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Communications Manager (Remote)
Heritage Pool Supply Group
McKinney , TX
2020.06 - Current
- Developed cross-platform social media promotions for five brands, capitalizing on the strengths of each site to effectively reach target audiences.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Maintained positive relationships with external marketing and PR teams, optimizing value with a collaborative approach.
- Revamped online and print materials in collaboration with graphic designers, photographers, and printers.
- Devised and executed integrated, online, email, and direct marketing campaigns.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Director of Operations
Joey D Golf
Jupiter , FL
2016.03 - 2020.05
- Defined, implemented and revised operational policies and guidelines.
- Oversaw day-to-day production activities in accordance with business objectives.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Interacted well with customers to build connections and nurture relationships.
- Tracked marketing trends and suggested enhancements to both challenge and refine company's product offerings.
Director of Marketing
VIP Real Estate Brokers
Delray Beach , FL
2015.08 - 2016.02
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Developed and presented marketing plans and reports to Owner.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
Education
Master of Science - Internet Marketing
Full Sail University
Winter Park, FL12.2014
Bachelor of Science - Entertainment Business
Full Sail University
Winter Park, FL12.2012
Associate of Arts - Audio Engineering & Video Production
Institute of Audio Research
New York, NY10.2005
Skills
- Strategic Planning and Alignment
- Relationship Building
- Marketing Strategy Development
- Market Trends Analysis
- Complex Problem Solving
- Project Management
- Corporate Communication
- Digital Marketing Strategy
- Promotional Events
- Adobe Creative Suite proficiency
- Brand development
- Website management
Certification
- Certified Social Media Mastery, UDEMY
- Certified Hootsuite Professional - HOOTSUITE ACADEMY
- Certified Hubspot Inbound Marketing - HUBSPOT
Timeline
Marketing Communications Manager (Remote)
Heritage Pool Supply Group
2020.06 - Current
Director of Operations
Joey D Golf
2016.03 - 2020.05
Director of Marketing
VIP Real Estate Brokers
2015.08 - 2016.02
Master of Science - Internet Marketing
Full Sail University
Bachelor of Science - Entertainment Business
Full Sail University
Associate of Arts - Audio Engineering & Video Production
Institute of Audio Research
- Certified Social Media Mastery, UDEMY
- Certified Hootsuite Professional - HOOTSUITE ACADEMY
- Certified Hubspot Inbound Marketing - HUBSPOT
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