Overview
Work History
Education
Skills
Volunteer Experience
Key Achievements
Timeline
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Emily Gaglio

Emily Gaglio

Buffalo,NY

Overview

17
17
years of professional experience

Work History

Manager of Partnership Activation

Buffalo Bills
04.2022 - Current
  • Effectively manage over $12 million dollars in sponsorship revenue, including international brands and Fortune 500 companies
  • Develops meaningful and lasting relationships for corporate partners and entities while driving revenue through strategic planning and creation of once-in-a-lifetime experiences
  • Research marketplace trends and NFL initiatives to renew corporate partnerships, including implementing and upselling new ideas and opportunities
  • Identify opportunities to showcase brand visibility through marketing assets: i.e
  • Social media, experiential marketing, influencer marketing, traditional media, on-site activations, product launches, retail promotions and more
  • Work in conjunction with players and agents to secure and execute endorsement deals
  • Maintain frequent touchpoints with key contacts to ensure strong and long-lasting partnerships while focusing on partner brand objectives
  • Hire and lead a team of interns who assist with on-site activations, hospitality, and client interface
  • Help to identify talent and regularly foster a positive team culture.

Associate Manager of Partnership Activation

Buffalo Bills
01.2020 - 04.2022

Senior Coordinator of Partnership Activation

Buffalo Bills
09.2018 - 01.2020

Coordinator of Partnership Activation

Buffalo Bills
08.2015 - 09.2018

Sales Representative, Diabetes Divison

Astra Zeneca Pharmaceuticals
01.2014 - 05.2015
  • Promoted AstraZeneca Pharmaceuticals products through presentations and demonstrations in healthcare settings
  • Built successful business relationships with customers and healthcare partners
  • Aided the development team in executing new product launches throughout in-market territory.

Event Planner

Wegmans Food Markets
10.2007 - 05.2015
  • Managed all aspects of event planning, while meeting strict deadlines and budget guidelines
  • Nurtured and built relationships with vendors, venues, and other industry contacts to establish relationships
  • Developed high-end events for Wegmans customers and employee base
  • Managed a group of assistants responsible for event implementation, product demonstration and client interface.

Education

Master of Social Work -

University At Buffalo
Buffalo, NY
08.2021

Master of Arts in Integrated Marketing Communication -

St. Bonaventure University
St. Bonaventure, NY
12.2014

Master of Arts - Integrated Marketing Communications, Study Abroad

University of Oxford
United Kingdom
07.2014

Bachelor of Arts - Journalism & Mass Communication

St. Bonaventure University
St. Bonaventure, NY
05.2013

Skills

  • Team Leadership
  • Time Management
  • Verbal and written communication
  • Complex Problem-Solving
  • Marketing
  • Business Development
  • Key Performance Indicators
  • Brand Management
  • Customer Service
  • Work Planning and Prioritization
  • Idea Development and Brainstorming
  • Customer Relationship Management

Volunteer Experience

Current Board Member: Big Brothers Big Sisters of Erie, Niagara and the Southern Tier

Key Achievements

2022 Winner, NFL Activation of the Year Award

  • Presented to 32 teams at annual NFL Activation Meetings on the conception, design and development of the first Fisher Price Little People x Buffalo Bills collaboration
  • The sets sold out within the first 24 hours of release
  • The program sparked national attention, ultimately leading to all 32 NFL teams having their own Little People collections in the year following
  • This program successfully raised over 2 million dollars for Oishei Children's Hospital in Buffalo, NY


Timeline

Manager of Partnership Activation

Buffalo Bills
04.2022 - Current

Associate Manager of Partnership Activation

Buffalo Bills
01.2020 - 04.2022

Senior Coordinator of Partnership Activation

Buffalo Bills
09.2018 - 01.2020

Coordinator of Partnership Activation

Buffalo Bills
08.2015 - 09.2018

Sales Representative, Diabetes Divison

Astra Zeneca Pharmaceuticals
01.2014 - 05.2015

Event Planner

Wegmans Food Markets
10.2007 - 05.2015

Master of Social Work -

University At Buffalo

Master of Arts in Integrated Marketing Communication -

St. Bonaventure University

Master of Arts - Integrated Marketing Communications, Study Abroad

University of Oxford

Bachelor of Arts - Journalism & Mass Communication

St. Bonaventure University

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Emily Gaglio