Drafted pitches to editors, sent weekly press reports, and managed sample trafficking.
Created 2022 year wrap press decks
Created a social media rebranding plan & handled execution
Kept an ongoing and updated list of editors and stylists
Planned and organized press days at various hotels and restaurants
Assistant Store Manager
Free People X Surf Lodge Sanctuary Pop-up
06.2021 - 09.2021
This one time pop-up was a collaboration between Free People Movement and the Surf Lodge Hotel where we sold movement apparel and hosted workout classes & events
I took care of a variety of tasks including merchandising, social media content creation, promoting store events, daily opening & closing reports, managing back of house operations, and collaboration with Surf Lodge team members
Interviewed, hired, and trained staff associates
Provided weekly work schedules to employees to accommodate business demands
PR Intern- Jewelry Department
Krupp Group PR
01.2020 - 06.2020
Monitored press for client coverage, created creative and enticing email blasts, did media sweeps to see what editors are covering, and wrote and presented trend report pitches
Clients: Foundrae, Elizabeth Locke, Reinstein Ross, Ileana Makri, Eva Fehren, Alison Lou, Alexis Bittar, NeverNoT
Education
B/A - Media Studies
Hunter College
01.2020
Skills
Retail Management
Sales Performance Tracking
Merchandising
Display Planning Installation
Team Leadership
Social Media Management
Trend Forecasting
Event Planning
Event Design
Timeline
Visual Merchandising Manager
Free People
06.2023 - Current
PR Coordinator Trainee
Francesca Simons PR and Consulting
11.2022 - 05.2023
Assistant Store Manager
Free People X Surf Lodge Sanctuary Pop-up
06.2021 - 09.2021
PR Intern- Jewelry Department
Krupp Group PR
01.2020 - 06.2020
B/A - Media Studies
Hunter College
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