Emilie Hood
Emiliehood.com, Agile, Product, Operations
Thornton,CO
Summary
Dynamic and operationally-driven Senior Product Manager adept at product enhancement and road-mapping strategy. Driven to increase revenue and product awareness through strategic initiatives while always understanding customer needs. Aiming to secure a new role in which to utilize 10+ years of quality performance.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Senior Product Manager
Foundry Brands
04.2024 - Current
- Develops and executed data-driven product strategies and Ecommerce roadmaps with a focus on A/B testing for consistent conversion growth for five Shopify brands
- Streamlines internal processes by implementing best practices in product management, increasing team efficiency and productivity by additional 10%
- Utilize and analyzed customer feedback loops using both qualitative and quantitative data to find patterns in customer behavior
- Establishes strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Leverages Agile methodologies for efficient project management and rapid iteration cycles in response to changing market demands.
- The tech team owns and manages all Foundry brands Shopify brand ecommerce sites, and all marketing integrations including GTM container, Google Analytics, TripleWhale and Klaviyo
Technical Product Manager
Foundry Brands
09.2022 - 04.2024
- Implemented Agile and created a culture of continuous improvement through regular scrum ceremonies increasing velocity by over 40%
- Manages and develops Ecommerce product roadmaps, aligning with company goals and ensuring timely delivery of key ROI features
- Ensures timely delivery of products by proactively identifying risks and mitigating potential roadblocks in the development process.
- Streamlines product development processes for faster release cycles and better user experience which increased conversion rate by over 25%.
- Fosters strong relationships with stakeholders, resulting in fruitful collaborations on joint projects such as implementation of Baymard UX audit, GA4 integration, and a successful A/B testing program
Engineering Manager, Web
Cloudflare
09.2021 - 09.2022
- Implemented Scrum methodology, reviewed project goals and objectives on daily basis with cross-functional teams such as product, project, marketing and design.
- Prioritized and updated Cloudflare.com roadmap in order to achieve product goals and metrics. Also, integrated prescribed Scrum processes and conventions during project planning to align meet changing demands
- Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to engineering and product approaches.
- Lead discussions on multiple simultaneous projects, multi-tasking across several deliverables while remaining in direct control of completion paths.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
- Lead team of 9 developers across U.S., EMEA, and Africa. We owned and managed Cloudflare.com, and all marketing integrations including GTM container, Google Analytics, OneTrust, Marketo, Contentful CMS, Marketing API connectors, and Blog
Product Manager
OnlineMedEd
06.2020 - 09.2021
- Oversaw entire product deployments and roadmap of Scheduler from vision and creation to rollout and delivery (MVP through V8).
- Implemented Scrum processes such as documentation, stakeholder communication guidelines, and overall structure to development process
- Drove product vision, strategy, technical requirements and evangelized outcomes for Scheduler product. Also, lead software developers to create continuous deployment to help achieve client goals.
- Built requirements and backlog and continuously prioritized based on ROI
- Successfully ran and created processes for student and faculty user testing groups which helped provide guidance and evaluation of Scheduler product
- Worked collaboratively with cross-functional teams to build, test, measure, and drive results, including engineering, data science, design, marketing, sales, content, and executive leadership
- Proactively defined and tracked product or program success metrics that ladder to output metrics. I set targets, inspected, and adjusted as appropriate as new information is available
- Effectively used qualitative and quantitative customer feedback, market trends, competitive analysis, financial analysis, and business goals to define product vision and roadmap priorities
Product Manager
IFLY Indoor Skydiving
12.2018 - 06.2020
- Implemented and lead Agile development process for the iFLYWorld.com by writing clear, detailed product/experiment briefs and specs for the development teams.
- Developed iFLYworld.com product roadmaps through preparing business cases, product strategy definitions, and market requirement documents
- Consistently maintained a 30% conversion rate growth YOY using A/B testing through testing tools (Optimize, Optimizely)
- Effectively managed Point of Sale and Ecommerce engineering teams by creating sprint schedules, setting team goals and completing backlog groomings consistently
- Launched continuous updates and enhancements to API based and Point of Sale retail systems. Created continuous improvement processes with local brick and mortar teams.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and ensure mandatory requirements are built accordingly.
- Gathered and analyzed feedback from cross-functional departments to help drive strategic vision
- Expertly implemented and utilized analytics (Google Analytics, Adobe, PowerBI, internal SQL tools) to maximize site performance and disseminating insights gained from analysis, research, and experiments throughout iFLY
Digital Marketing Manager
iFLY Indoor Skydiving
06.2015 - 12.2018
- Worked as e-commerce product owner for iFLYWorld.com completing two full website re-designs which increased conversion rate by 25%
- Lead creation of detailed timelines and coordination of on-going designs for digital products based on strong project management methodologies (Agile & Kanban)
- Assessed value, develops cases, and prioritizes stories, epics and themes to ensure work focuses on those with maximum value that are aligned with product strategy
- Was primary lead for implementation of A/B testing tools (Optimizely, Optimize, Internal) and web analytics (Google Analytics)
Marketing Director
Key Ingredient
06.2013 - 06.2015
- Led team of marketers, designers and engineers for Keyingredient.com while establishing criteria for each milestone within product roadmap as means to measure developmental progress.
- Implemented and managed Key Ingredient app (iOS & Android) and website (Magento & Drupal) internationally to locations including Canada, Mexico and Brazil
- Increased traffic and registrations for all Key Ingredient platforms using utilized Web Analytics, SEM, SEO, PPC, Social and e-mail
- Managed sales and marketing activity including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction
- Responsible for planning, and managing implementation and measuring social media, email and paid search marketing efforts
Marketing Manager
Key Ingredient
12.2012 - 06.2013
- Improved web presence and boosted brand awareness through SEO and A/B Testing which successfully increased overall website traffic by 45%
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Responsible for planning, implementing and measuring marketing efforts on a day-to- day basis including management of social media communities
- Implemented the company's social media strategies across current and emerging social media communities including Facebook, Twitter, LinkedIn, YouTube, blogs, Apps
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Effectively grew online communities through content and fostering relationships
- Utilized Google Analytics to gather essential marketing metrics
Education
Bachelor of Business Administration - Marketing
St. Edward's University
Austin, TX 07.2005 - 06.2010
Skills
E-commerce
Certification
AI for Product Management
Timeline
Senior Product Manager
Foundry Brands
04.2024 - Current
AI for Product Management
04-2024
Technical Product Manager
Foundry Brands
09.2022 - 04.2024
Engineering Manager, Web
Cloudflare
09.2021 - 09.2022
Product Manager
OnlineMedEd
06.2020 - 09.2021
Product Manager
IFLY Indoor Skydiving
12.2018 - 06.2020
Digital Marketing Manager
iFLY Indoor Skydiving
06.2015 - 12.2018
Marketing Director
Key Ingredient
06.2013 - 06.2015
Marketing Manager
Key Ingredient
12.2012 - 06.2013
Bachelor of Business Administration - Marketing
St. Edward's University
07.2005 - 06.2010
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