Emillio O Vega
Grand Hills ,CA
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional fashion and marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
15
15
years of professional experience
Work History
Marketing Director
LIZLÚO BRIDAL
05.2022 - Current
- Creator of all Logos, image,and names for LIZLÚO BRIDAL
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Conducted market analysis and research to identify trends and opportunities.
- Created innovative strategies to drive customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Implemented changes and integrated requested elements to streamline business operations.
- Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
- Created all LIZLÚO BRIDAL and LIZLÚO QUINCE names and logos including all digital image files for use in digital and traditional printing methods.
- Developed print materials such as brochures, banners and signs.
- Designed website layouts, templates, and unique branded looks.
- Put together videos for social media, advertising, and house image purposes.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
Wardrobe Supervisor for Film and Television
Tri-Destined Entertainment
10.2021 - 08.2023
- Right had to costume designer for The Family Business and nominated tv series The Black Hampton's on BET+ Network
- Used sewing machines to execute simple alterations and repairs on clothing.
- Liaised with production teams and wardrobe stylists to verify appropriately chosen garments for all actors, show scenes and period styles.
- Assisted in purchasing garments and accessories, helping elevate the shows style and look.
- Determined proper shoes, jewelry, head wear and other accessories to complement actors final looks.
- Utilized hand sketching techniques to draft detailed renderings and produce stylized mood boards to present to directors and producers.
- Collaborated with hair and makeup departments to align looks with specific image for all actors
- Kept all established clothing archived properly labeled for all scenes and episodes at productions houses.
Design Marketing
House Of Wu
10.2017 - 04.2019
- Contributed designs for company's private labels .
- Identified appropriate marketing channels and target customers for campaigns.
- Created engaging lifestyle marketing advertising, for Christina Wu, Christina Wu Love and AP
- Manged company's advertising budget for magazine advertisements.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Build and Design studio sets for seasonal photo shoots
- Worked with modeling agencies to scout new talent for advertisement campaigns.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
Designer
Alfred Angelo Bridal
02.2014 - 07.2017
- Sketched artistic and fresh designs for consideration.
- Followed market trends and research to establish innovative bridal style offerings for brides.
- Designed seasonal styles for all Alfred Angelo Core Collections: Signature by Alfred Angelo, Modern Vintage, Sapphire, Disney Fairytale Weddings, Truly Yours and Bridesmaids.
- Created detailed measurement and construction specifications for design to be executed appropriately by manufactures oversea.
- Collaborated with textile designers, patternmakers and sample makers to bring designs to life and meet target market needs.
- Participated in trunk shows across the US to meet the brides and promote latest bridal collections.
- Managed approvals of all lab dips ensuring color consistency for bridesmaids and bridal.
- Maintained all color and fabric archives for production consistency.
- Oversaw production fashion line from concept to completion.
Swimwear Designer
Gloss Army
02.2009 - 07.2013
- Prepared and maintained design boards with sketches, fabrics, colors, prints and trims.
- Researched seasonal trends, colors and raw materials to focus on needs of buyers.
- Collaborated with textile designers, patternmakers and sample makers to bring designs to life and meet target market needs.
- Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
- Developed exciting seasonal designs to improve category diversity.
- Gathered information from vendors regarding market trends and competitor activity.
- Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Collaborated with stylists and photographers to create creative fashion campaigns.
Education
Associate of Arts - Fashion Design
FIDM/Fashion Institute of Design & Merchandising
Los Angeles, CA06.2008
Skills
- Brand Positioning
- Digital Marketing
- Customer Buying Habits
- PR Events
- Promotional Campaigns
- Web Traffic
- Content Creation
- Social Media Advertising
Accomplishments
Ready-to-wear designs featured during LA Fashion Week and The Los Angeles International Film Festival.
Swimwear design collaborations featured in Regard Magazine.
Languages
Spanish
Native or Bilingual
Timeline
Marketing Director
LIZLÚO BRIDAL
05.2022 - Current
Wardrobe Supervisor for Film and Television
Tri-Destined Entertainment
10.2021 - 08.2023
Design Marketing
House Of Wu
10.2017 - 04.2019
Designer
Alfred Angelo Bridal
02.2014 - 07.2017
Swimwear Designer
Gloss Army
02.2009 - 07.2013
Associate of Arts - Fashion Design
FIDM/Fashion Institute of Design & Merchandising
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