EMILY APPEL
Atlanta,GA
Summary
Senior at the University of Alabama majoring in Advertising with a minor in Communications. Passionate about strategic advertising and proficient in campaign development, market analysis, and creative strategy. Skilled in creating impactful advertising campaigns that effectively reach target audiences and drive results. Possess a deep understanding of consumer behavior and market trends, enabling the development of innovative advertising strategies that resonate with customers and deliver measurable success.
Overview
3
3
years of professional experience
Work History
Sales Associate
Lisa Ray Boutique
10.2023 - Current
- Increased sales revenues by developing and implementing strategic marketing plans.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
Lead Marketing Intern
Hillel at The University of Alabama
08.2023 - Current
- Assisted in organizing and promoting community outreach initiatives.
- Conducted market research to identify potential donors and supporters.
- Assisted in creating written, video, and image content for marketing channels.
- Collaborated with local businesses and organizations to organize events and initiatives.
Marketing Specialist
DAR Law Firm
05.2022 - Current
- Managed social media platforms, resulting in a 20% increase in follower engagement.
- Organized and managed client testimonials, showcasing positive experiences and building trust.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
Marketing & Communications Intern
Crawford & Company
06.2024 - 08.2024
- Created high-quality content that increased website traffic and audience engagement
- Evaluated existing marketing materials and produced new, compelling content to enhance brand messaging and effectiveness
- Analyzed and documented successful marketing campaigns, providing valuable insights and best practices for future projects
Sales and Marketing Assistant
Saphira Hair
05.2023 - 08.2024
- Improved social media presence by creating engaging content that resonated with target audiences, driving follower growth and enhancing brand recognition.
- Boosted sales revenue by developing and implementing targeted marketing strategies.
- Managed social media platforms and created engaging content for targeted audience.
Education
Bachelor of Arts - Advertising
University of Alabama
Tuscaloosa, AL05-2025
Skills
- Direct marketing campaigns
- Excellent people skills
- Performance metrics analysis
- Cross-functional team leadership
Involvement
- Crossing Points UA
- CAPS Member (Child Abuse Prevention Services)
- Hillel Student Board
- B+ Foundation
- Paws of UA
Timeline
Marketing & Communications Intern
Crawford & Company
06.2024 - 08.2024
Sales Associate
Lisa Ray Boutique
10.2023 - Current
Lead Marketing Intern
Hillel at The University of Alabama
08.2023 - Current
Sales and Marketing Assistant
Saphira Hair
05.2023 - 08.2024
Marketing Specialist
DAR Law Firm
05.2022 - Current
Bachelor of Arts - Advertising
University of Alabama
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