Emily Bone
Marietta,GA
Summary
Enthusiastic Marketing Professional with 10+ years of experience adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
24
24
years of professional experience
Work History
Marketing Manager
United Business Media, UBM
01.1999 - 05.2021
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Hybrid Homeschool Teacher
Self Employed Services
01.2017 - 12.2020
- Attended textbooks fairs and homeschool meetings to understand different approaches to subject matter.
- Evaluated classical, student-lead and unschooling methodologies for best option.
- Organized hands-on instructional activities to supplement textbook instruction to engage and motivate students.
- Facilitated supportive learning environment, enabling students to share ideas freely and collaborate effectively.
- Collaborated with parents to create personalized learning plans, ensuring each child''s educational needs were met.
- Encouraged intellectual curiosity by incorporating stimulating topics outside traditional subject matter into lesson plans.
Preschool Teacher
First Presbyterian Marietta
02.2015 - 06.2017
- Developed strong relationships with parents and caregivers, providing regular updates on their child''s progress and addressing any concerns proactively.
- Evaluated student performance regularly through observation, assessment tools, and parent-teacher conferences to ensure academic growth was being achieved consistently across all areas of development.
- Assisted in the assessment of each student''s abilities, tailoring instruction to meet individual needs and learning styles.
Marketing Contractor
Launch Atlanta
05.2007 - 06.2014
- Provided exceptional customer service by addressing inquiries promptly and professionally, fostering positive brand perception.
- Coordinated event planning efforts, successfully executing trade shows and product launches.
- Managed client accounts, resulting in long-lasting business relationships and consistent contract renewals.
- Created visually appealing presentations for clients, showcasing campaign progress and results.
- Developed engaging content for promotional materials, leading to increased customer interest and sales.
- Conducted market research, identifying target audiences and optimizing marketing strategies accordingly.
- Wrote engaging and successful marketing, advertising, and website copy.
- Researched and evaluated potential new markets and products.
Marketing Director
REMAX Regional Headquarters
08.2001 - 05.2007
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Managed multi-million dollar marketing budget for maximium ROI.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created content and promotional materials to drive engagement and conversions.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Streamlined event marketing strategies to maximize brand exposure and generate direct sales opportunities at industry events.
- Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Directed trade show participation, maximizing exposure for company products and services.
- Evaluated competitor activity to inform strategic decision-making within the marketing department.
- Built strong relationships with industry professionals and influencers.
- Cultivated strong media presence, securing favorable coverage in top-tier publications through effective public relations strategies.
- Mentored junior team members, fostering professional development within the organization.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
Event Marketing Coordinator
Experian
01.1998 - 08.1999
- Executed trade shows for client partnerships on time and within budget.
- Developed creative collateral materials for each event, ensuring consistent branding across all channels.
- Improved internal communication by creating comprehensive reports on event outcomes, sharing insights with relevant stakeholders.
- Coordinated logistics for large-scale events, ensuring seamless experiences for attendees and presenters alike.
- Optimized attendee experience through meticulous attention to detail in event preparation and execution.
- Enhanced brand awareness through the coordination of promotional events and trade shows.
- Boosted event attendance by developing and implementing strategic marketing campaigns.
- Increased event sponsorship opportunities through targeted outreach efforts and relationship building.
- Negotiated contracts with venues and suppliers, resulting in significant cost reductions for each event.
- Managed event logistics and operations.
Assistant to the President
Junior League Of Atlanta
02.1997 - 07.1998
- Monitored ongoing initiatives by tracking progress, providing updates to the president, and facilitating necessary adjustments to ensure successful outcomes.
- Maintained confidentiality with sensitive information, ensuring secure storage and discretion at all times.
- Supported decision-making processes by conducting thorough research and providing important data to the President.
- Streamlined communication by managing correspondence between the President''s office and various departments.
- Provided high-quality document preparation services including drafting speeches, reports, presentations, and official correspondence for the President''s approval.
Education
BBA - Marketing
Georgia State University
Atlanta, GASkills
- Marketing campaign development
- Brand-building strategies
- PeopleSoft
- Collateral creation
- Google Analytics understanding
- Market research
- Critical Thinking
- Crisis Management
- Public speaking
- Public relations
- Budget Management
- Brand messaging
- Sponsorship management
Timeline
Hybrid Homeschool Teacher
Self Employed Services
01.2017 - 12.2020
Preschool Teacher
First Presbyterian Marietta
02.2015 - 06.2017
Marketing Contractor
Launch Atlanta
05.2007 - 06.2014
Marketing Director
REMAX Regional Headquarters
08.2001 - 05.2007
Marketing Manager
United Business Media, UBM
01.1999 - 05.2021
Event Marketing Coordinator
Experian
01.1998 - 08.1999
Assistant to the President
Junior League Of Atlanta
02.1997 - 07.1998
BBA - Marketing
Georgia State University
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