Summary
Overview
Work History
Education
Skills
Timeline
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Emily Broad

Emily Broad

Senior Marketing Analyst
Seattle,Washington

Summary

Accomplished Senior Marketing Analyst with a proven track record at Salesforce, enhancing marketing efficiency by reducing webinar count significantly while boosting marketing-driven pipeline by 77%. Expert in Tableau and Salesforce, with exceptional skills in campaign performance evaluation and strategic marketing. Demonstrated success in leveraging data insights for impactful decision-making, increasing participation and driving substantial revenue growth.

Overview

5
5
years of professional experience
4
4
years of post-secondary education

Work History

Senior Marketing Analyst

Salesforce
02.2022 - Current
  • 77% increase in Tableau webinar marketing-driven pipe YoY, by focusing webinar topics that are top priorities and decreasing webinar count from 175+ webinars to 25.
  • Delivered $100M+ in marketing-driven pipe by developing the first Tableau AI full-funnel integrated marketing campaign for Tableau Pulse.
  • Developed and executed a promotional strategy in 3 weeks that resulted 4,438 registrants for a webinar, being the top performing webinar that quarter across all clouds.
  • Increased participation by 10% YoY Tableau Community's program, Iron Viz, by creating and executing an integrated campaign strategy.
  • Built Tableau dashboards to monitor campaign performance, making data-driven adjustments as necessary for optimal results.
  • Supported metrics reporting for the Tableau Global Demand-Gen Campaigns team, including bi-weekly detailed reporting and weekly high-level reporting, as well as responding to ad-hoc reporting requests.
  • Lead campaign operations for the Tableau Global Demand-Gen Campaigns team, including campaign creation and tracking, and web page creation on tableau.com.

Marketing Associate - Contractor

Collabera Inc.
03.2021 - 02.2022
  • Developed and launched ‌integrated marketing campaigns for Tableau Training and Global Services programs.
  • Launched a 90-day product pilot that surpassed sales goals by 300%.
  • Planned and executed global product launch while managing cross-functional implementation of plan which resulted in an increase of 20% web traffic compared to pilot.
  • Use data insights from previous campaigns and market research to develop targeted marketing initiatives.
  • Assessed marketing copy, art comps and final designs.

Project Coordinator - Contractor

Collabera Inc.
04.2020 - 03.2021
  • Supporting sales and delivery activities of rapidly growing Global Services at Tableau.
  • Processed over $1.7M in revenue from Tableau Training.
  • Closed on average 900 support cases per month.

Education

Bachelor of Arts - Business Administration

University of Washington
Seattle, WA
09.2017 - 06.2021

Skills

Tableau

Salesforce

Google Analytics

MS Office

Strong oral and written communication

Campaign performance evaluation

Segmentation and targeting

Marketing strategy

Budget planning and allocation

Timeline

Senior Marketing Analyst

Salesforce
02.2022 - Current

Marketing Associate - Contractor

Collabera Inc.
03.2021 - 02.2022

Project Coordinator - Contractor

Collabera Inc.
04.2020 - 03.2021

Bachelor of Arts - Business Administration

University of Washington
09.2017 - 06.2021

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Emily BroadSenior Marketing Analyst