Summary
Overview
Work History
Education
Skills
LinkedIn
References
Timeline
Generic
Emily Broad

Emily Broad

Seattle,Washington

Summary

Data-driven marketing professional with a passion for creating impactful, full-funnel campaigns that engage audiences and drive growth. I thrive on solving challenges, bringing fresh ideas to the table, and collaborating with teams to craft winning strategies that deliver real, measurable results. Known for leading with curiosity, transparency, and enthusiasm, I build strong relationships, align stakeholders around shared goals, and turn big ideas into successful outcomes.

Overview

5
5
years of professional experience

Work History

Senior Marketing Analyst

Salesforce
Seattle, WA
02.2022 - Current
  • Drove 77% increase in Tableau webinar marketing-driven pipeline year-over-year by refining marketing strategy with a focus on webinar topics that are top priorities and scaling webinars.
  • Delivered $100M+ in marketing-driven pipe by developing the first Tableau AI full-funnel integrated marketing campaign for Tableau Pulse.
  • Developed and executed a promotional strategy in three weeks that resulted in 4,400+ registrants for a webinar, being the top-performing webinar that quarter across all clouds.
  • Increased participation by 10% year-over-year in the Tableau Community's program, Iron Viz, by creating and executing an integrated campaign strategy.
  • Built and maintain Tableau dashboards to monitor campaign performance, making data-driven adjustments as necessary for optimal results.
  • Lead metrics reporting for the Tableau Global Demand-Gen Campaigns team, including bi-weekly detailed reporting, weekly high-level reporting, and responding to ad-hoc reporting requests.
  • Lead campaign operations for the Tableau Global Demand-Gen Campaigns team, including campaign creation and tracking, and web page creation on tableau.com.

Marketing Associate - Contractor

Collabera Inc.
Seattle, WA
03.2021 - 02.2022
  • Developed and launched ‌integrated marketing campaigns for Tableau Training and Global Services programs.
  • Launched a 90-day product pilot that surpassed sales goals by 300%.
  • Planned and executed global product launch while managing cross-functional implementation of plan which resulted in an increase of 20% web traffic compared to pilot.
  • Use data insights from previous campaigns and market research to develop targeted marketing initiatives.
  • Assessed marketing copy, art comps and final designs.

Project Coordinator - Contractor

Collabera Inc.
Seattle, WA
04.2020 - 03.2021
  • Supporting sales and delivery activities of rapidly growing Global Services at Tableau.
  • Processed over $1.7M in revenue from Tableau Training.
  • Closed on average 900 support cases per month.

Education

Bachelor of Arts - Business Administration And Management

University of Washington
Seattle, WA
06-2020

Skills

  • Tableau
  • Salesforce CRM
  • Drupal
  • Google Analytics
  • Excel/GSheets
  • On24
  • Slack
  • Asana
  • PLG Strategies
  • Strong oral and written communication
  • Marketing Performance Analysis

LinkedIn

https://www.linkedin.com/in/emilybroad121/

References

References available upon request.

Timeline

Senior Marketing Analyst

Salesforce
02.2022 - Current

Marketing Associate - Contractor

Collabera Inc.
03.2021 - 02.2022

Project Coordinator - Contractor

Collabera Inc.
04.2020 - 03.2021

Bachelor of Arts - Business Administration And Management

University of Washington

Similar Profiles

CREATE PROFILE
Emily Broad