Summary
Overview
Work History
Education
Skills
Timeline
Receptionist
Emily Brown

Emily Brown

Plymouth,MA

Summary

Leader in the brand marketing space with a proven track record of implementing successful brand and sales-marketing campaigns on a global scale in the retail, CPG, and event industry. Highly skilled problem-solving capabilities, and outstanding organizational expertise. Ability to manage and oversee cross-functional projects from concept through execution, while acting as team leader, managing relationships, and coaching individuals to success. Skilled in managing cross-functional teams and making critical decisions during challenging, high-stress moments. Adaptable team player with the ability to work independently. Highly skilled at finding efficient process changes and implementing them across teams and projects.

Overview

12
12
years of professional experience

Work History

Sr. International Marketing Manager

UPPAbaby
10.2021 - Current
  • Expanded global market presence by implementing comprehensive international marketing strategies.
  • Enhanced brand awareness in target markets through well-executed promotional campaigns and public relations initiatives.
  • Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels, strengthening brand identity worldwide.
  • Streamlined internal processes to improve efficiency within the international marketing department, reducing operational costs.
  • Coordinated successful trade show participation, increasing brand visibility and generating valuable leads in target markets.
  • Managed strategic partnerships with global distributors, expanding product reach and enhancing overall sales performance.
  • Cultivated a high-performing international marketing team through effective recruitment, training, and mentoring practices.
  • Adapted creative assets for diverse global audiences, ensuring consistency across languages while remaining culturally sensitive.
  • Fostered collaboration between regional offices, sharing best practices and aligning goals to achieve unified success.
  • Evaluated campaign performance by consistently analyzing metrics, identifying areas for improvement, and making data-driven decisions to optimize future marketing efforts.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Senor Marketing Manager, Strategic Business Initiatives

Talbots
01.2015 - 10.2021
  • Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
  • Lead C-Suite weekly Executive Strategic Business Meetings, interpreting decisions to implement messaging across platforms.
  • Streamlined internal communication processes across several departments, improving overall efficiency and project completion times.
  • Led cross-functional teams to execute improved sales metrics including a country-wide field initiative yielding a +6.6% conversion rate.
  • Executed loyalty, acquisition, and retention campaigns to feed and fuel customer funnel on an ongoing basis leading to incremental growth and margin
  • Managed Retail Marketing Promotional budget of $1MM ensuring projects are executed under budget
  • Drove promotional Marketing messaging across Omni-Channel communication platforms/vehicles
  • Oversaw 360 retail marketing process from strategic ideation to in-store execution, including (but not limited to): Acts as key liaison/lead business partner to Copy, Art, Project Management, Visual, Print Production and Store Communications & Operations teams on all promotional/strategic business Retail Marketing projects
  • Increased brand awareness by developing and implementing innovative marketing strategies with Company Planning, Visual Merchandising, and Store Operations teams.

Marketing Manager

Boston Magazine Media
03.2012 - 09.2014
  • Managed and executed all aspects of branded, high-level events including the signature Best of Boston event.
  • Oversaw ideation, execution and management of Boston magazine integrated brand marketing campaigns to drive both client and own brand awareness within the marketplace.
  • Project manager of said integrated marketing campaigns, leading cross-functional team members to execute on time with maximum effectiveness - ensuring completed with quality, under budget, and in a timely manner.
  • Managed team of 8+ professionals in the execution of brand events, programs, and activations while ensuring their individual/personalized goals were met resulting in professional growth.
  • Acted as sales liaison/resource pitching potential clients custom events, programs, activations resulting in company growth and revenue.
  • Directed all private publishing projects for Boston Magazine Media including the 2014 Boston Marathon Official Program Magazine for the Boston Athletic Association and Vestibule for Coldwell Banker Residential Brokerage, ensuring products were produced on time and under budget and reached a wide audience via newsstand sales and digital exposure.

Education

B.A. in Communications (Journalism & Public Relations) -

Westfield State College
01.2009

Skills

  • Strategic Planning and Alignment
  • Project Management
  • Localization Strategies
  • Event Planning
  • Multicultural Team Leadership
  • Budget Management

Timeline

Sr. International Marketing Manager

UPPAbaby
10.2021 - Current

Senor Marketing Manager, Strategic Business Initiatives

Talbots
01.2015 - 10.2021

Marketing Manager

Boston Magazine Media
03.2012 - 09.2014

B.A. in Communications (Journalism & Public Relations) -

Westfield State College

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