Emily Bryant
Scranton ,PA
Summary
Dynamic Sr Communications Designer with a proven track record at Initiative, excelling in content strategy and fostering client relationships. Spearheaded annual planning processes, achieving significant client satisfaction improvements. Skilled in campaign management and presenting, adept at mentoring teams and driving strategic media solutions. Demonstrates meticulous attention to detail and ability to juggle multiple projects within tight deadlines.
Overview
7
7
years of professional experience
Work History
Sr Communications Designer
Initiative
11.2023 - Current
- Manage annual planning process from beginning to end by helping in the selection of partners, evaluation of proposals and completion of tactical plan
- Improve overall client satisfaction by proactively addressing concerns and offering innovative solutions to meet their unique needs.
- Prep & lead weekly status meetings across all clients and internal and external teams
- Present detailed campaign reports to clients, showcasing the success of media strategies in achieving their objectives.
- Develop strong relationships with key industry partners, securing favorable rates and placements for client campaigns.
- Work closely with creative teams to ensure alignment between messaging strategy and execution across all channels.
- Ledd internal training sessions on new tools and strategies for more effective media planning across the organization.
- Mentor junior team members, providing guidance on best practices in media planning and strategy development.
Communications Designer
Initiative
04.2023 - 10.202
- Contributed to impactful communications plan development to meet client needs and deliver communications idea
- Responsible for timely, accurate delivery of day-to-day requests from the client and internal team
- Provided communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
- Attended regular client status meetings, creative statuses and maintained on-going rapport as well as organized call-reports and timely follow-throughs
- Created accurate substantiated and detailed media plans and media planning scenariostions ideas
- Create accurate substantiated and detailed media plans and media planning scenarios
Sr Associate Media Planner
UM, IPG
08.2022 - 04.2023
- Effectively managed multiple competing priorities while maintaining focus on delivering exceptional results for clients and the organization.
- Trained and supported new team members, maintaining culture of collaboration.
- Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
- Manage the RFP process from start to finish
- Work closely with manager to plan and present tactical presentations
- Own competitive reporting
- Develop insights for monthly & quarterly reports and present final reports to client
- Handle daily partner communication & cross team collaboration
Associate Media Planner
Fingerpaint
08.2021 - 08.2022
- Thoroughly understand campaign goals and objectives
- Managed RFP process through sending RFPs, tracking & evaluating responses & coordinating communication with partners
- Handled monthly financials of multiple campaigns, ensuring all contracts, spend & invoicing are correct and processed accordingly
- Responsible for ongoing monitoring of campaign performance across multiple partners via reports and ongoing communication
- Executed campaign set up, from tag creation to hand off to Ad Operations
- Compiled research to help inform strategic campaign decisions & for client deliverables
Marketing Associate
LaFrance
06.2019 - 08.2021
- Creatde brand-specific digital and physical presentations for target accounts such as IT Cosmetics, Cannuka, Saint Jane Beauty, Haus Labs, Augustinus Bader and Omorovicza
- Provided marketing and creative support for existing accounts including Pat McGrath, Anastasia Beverly Hills, Jouer, Tatcha and Charlotte Tilbury
- Ran weekly marketing meeting to discuss strategy and keep tension on current projects
- Researched and analyzed materials, finishes, and industry trends to create strategic packaging development plans
- Produced relevant and informational email campaigns through Constant Contact
- Worked closely with our industrial design team to create renderings and samples for accounts
- Identified, qualified, and sparked interest with target accounts in the beauty industry through traditional marketing methods
Universal Banker
Fidelity Deposit & Discount Bank
09.2017 - 05.2018
- Branch Marketing Liaison; Volunteered for various community outreach and in-branch
community events - Provided social media content for branch specific events, community outreach and individual location content
- Promoted products and services by providing up to date information with each customer interaction
- Assessed customer needs and determine best product driven solution
- Determined the appropriate line of business departmental referrals
- Provided overall positive customer experience
Education
Bachelor of Science - Marketing
University of Scranton
Scranton, PA06.2016
Data-Driven Design Digital & Social Media Program
FIT
New York, NY2020
Skills
- Content Strategy
- Campaign Management
- Target Audience Identification
- Digital Media Plans
Timeline
Sr Communications Designer
Initiative
11.2023 - Current
Communications Designer
Initiative
04.2023 - 10.202
Sr Associate Media Planner
UM, IPG
08.2022 - 04.2023
Associate Media Planner
Fingerpaint
08.2021 - 08.2022
Marketing Associate
LaFrance
06.2019 - 08.2021
Universal Banker
Fidelity Deposit & Discount Bank
09.2017 - 05.2018
Bachelor of Science - Marketing
University of Scranton
Data-Driven Design Digital & Social Media Program
FIT
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